LIV Golf, Beyond Sports elevate online gaming ecosystem with launch of LIV Golf Fantasy and LIV X. Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, unveil LIV Golf Fantasy and LIV X. These two innovative gaming experiences are built to redefine global golf fandom through gamification and interactive engagement across players, teams, individual events, and LIV Golf's 14-event international season. This is Beyond Sports' first collaboration in golf, marking the company's expansion into the new market. The products are designed to create experiences that make the game more accessible to new fans through low-friction playables and inclusive gaming formats. The collaboration speaks to LIV Golf's ethos of creating more ways for the next era of golf fans to engage with the sport on and off the course, blending competition with entertainment and culture to grow the game worldwide. This new, premium digital experience encourages fans to play, engage with more league and player content, and build deeper connections throughout the season. IV Golf Fantasy: A Dynamic Competition Format Central to the new gaming ecosystem is LIV Golf Fantasy, a free-to-play, season-long fantasy game designed to extend fan engagement across the entire season. Built to be the most accessible fantasy product on the market, it appeals to new and lifelong golf fans alike. Key highlights include: * Hole-by-hole scoring, breaking from traditional formats, keeps participants invested in every shot * Access to competition, even if users join late or miss a deadline, counting only the best four scores across LIV Golf's first six events * Support from expert picks, Fantasy Caddie guidance, and lineup reminders * Multiple chances to win, with 15 prizes awarded throughout the season * Access on any mobile device or web browser via fantasy.livgolf.com LIV X: The Ultimate Play Hub LIV X powers fan engagement through interactive, gamified experiences. As the home for LIV Golf's digital activations, the games hub turns fans into active participants with: * Quizzes, daily games, event-specific competitions, and polls that rank performances at events * Earn points, level up, and unlock tiered benefits and redeem rewards in Beyond Sport's loyalty & rewards platform - from presale ticket access to professional swing analysis * Exclusive content tailored to personalize the user experience and increase awareness of LIV Golf's players and teams * Access on any mobile device or web browser via livx.livgolf.com "The launch of our LIV Golf Fantasy game takes a major step forward in how we are using technology to drive fan engagement. It makes the sport more interactive, fosters social connections, and provides entertainment for our fans and passionate golfers worldwide," says Denise Taylor, Chief Technology Officer of LIV Golf. "From fans walking the fairways at our events, to those connecting with us through our LIV Golf app, social channels, and broadcast, it's never been easier to dive deeper into our players and teams while competing against other golf fans. We're proud to be Beyond Sports' first golf partner, and this is just the start of a multi-year effort to find more opportunities for golf fans to engage in fun experiences that bring them closer to the action." "Our products are built on a simple idea: you don't have to play golf to be a golf fan," comments Luke Guppy, Head of .PLAY at Beyond Sports. "By combining interactive play with meaningful rewards, we're welcoming casual audiences alongside dedicated followers and giving fans new reasons to participate, compete, and stay connected. Partnering with LIV Golf has been an incredible opportunity, and we're proud to help bring their modern vision to life." Beyond Sports' newly-established .PLAY department powers their wider short-form gamification strategy, delivering "sticky" experiences that drive loyalty and retention and enhanced by fan data insights. LIV X utilizes Playbook, an interactive, out-of-the-box toolkit, packed with features to create elevated fan experiences and provide long-term value for rights holders. Both experiences are now live, inviting fans to join the action ahead of the league's next event, HSBC LIV Golf Kong Kong, March 5-8 at Hong Kong Golf Club. Additional features for the LIV Golf Fantasy platform are currently in development and scheduled for the second half of the season. Sharing.

Sony even acquired Beyond Sports, to expand its presence in the metaverse, and unlock new opportunities within the XR space.