BidMachine SDK now available through Google AdMob and Ad Manager. Barcelona, July 16, 2026 - BidMachine, a mobile SDK for brand and performance demand, today announced that BidMachine SDK is now available through Google AdMob bidding and Ad Manager's SDK bidding platforms. This integration validates that BidMachine meets Google's rigorous standards for performance, reliability and integration quality. App developers can now access BidMachine's demand directly through AdMob and Ad Manager, unlocking a new source of real-time, competitive demand alongside their existing monetization stack. Expanding access to premium demand. By joining Google's SDK bidding ecosystem, BidMachine brings both in-app bidding and waterfall capabilities to a significantly broader pool of publishers, giving them the choice and flexibility to monetize on their own terms. Developers already connected to Google through AdMob and Ad Manager can now tap into BidMachine's advertiser demand, benefiting from real-time competition across their inventory. This builds on BidMachine's existing certified partnerships with AppLovin MAX and Unity LevelPlay, extending its reach across the industry's leading mediation platforms. Alberto Nutricati, GM at BidMachine, said: "Joining Google's AdMob and Ad Manager ecosystem is a natural next step for us. Publishers deserve access to the most competitive demand possible, and this integration means more developers can benefit from BidMachine's real-time bidding capabilities and years of ML developments." What this means for publishers. For app developers, the BidMachine SDK integration with AdMob and Ad Manager delivers: * A balanced demand mix of 60% brand and 40% performance from premium global advertisers * Support across all major formats including rewarded, interstitial, banner, native and playable * Global reach across NA, LATAM, EMEA and APAC About BidMachine. BidMachine is an SDK-first monetization and advertising platform built to increase transparency, efficiency and performance across the mobile ecosystem. By connecting publishers, advertisers, DSPs and agencies through clean, direct SDK integrations, BidMachine removes unnecessary intermediaries, giving publishers greater visibility and control and giving advertisers transparent access to verified supply.

CallApp increases global fill rates and CPMs by 7% with BidMachine. CallApp is a global caller ID and call blocker app with more than 50 million active users worldwide. As the company expanded globally, its monetization team faced a growing challenge: how to monetize traffic in every market while maintaining a scalable setup. By integrating BidMachine's bidding solution, CallApp brought more advertiser demand to underserved markets, increased auction competition and improved monetization performance. The challenge: monetizing a global user base. While CallApp had strong advertiser demand in major markets, many countries suffered from limited ad coverage. Users were active and ad placements were available, but demand was often inconsistent or unavailable. As Jonathan Farber, Head of Monetization and User Acquisition at CallApp, explains: "We have users around the world, and we needed to monetize all of them. We had a lot of 'empty' countries where there were placements and people to see ads, but not enough demand." At the same time, managing demand partners through individual integrations added operational complexity. The team wanted access to more advertisers without creating additional overhead. Expanding demand and simplifying monetization. CallApp added BidMachine to its bidding-based monetization strategy. The team relies exclusively on in-app bidding and continuously looks for ways to increase competition within its auctions. With BidMachine, CallApp gained a single access point to additional demand sources and benefited from the platform's extensive network of partners and integrations. "Now we have a lot of different contracts and partnerships without having to integrate with each network directly. That really makes our lives easier." The integration also helped solve CallApp's geographic coverage gaps by introducing advertiser demand in markets that were previously difficult to monetize. According to Farber: "BidMachine helped us monetize users in more countries and reach markets where we previously had limited demand." More competition, higher bids. For CallApp, adding BidMachine meant increasing competition inside the auction. Because all demand sources compete in real time, every additional bidder creates more opportunities to maximize impression value. "As many bidders as we add, we get a better price. Before we worked with BidMachine, our bids were good but relatively low. BidMachine gave us a lot of competition and increased our revenue directly." Since implementing BidMachine, CallApp has seen improvements in its key monetization metrics: - Fill rates and CPMs increased by 7% - Revenue grew by 3% Farber summarizes the impact: "BidMachine made us much more competitive. It increased our revenue and helped us grow the business." Maintaining user experience while scaling monetization. For CallApp, monetization growth must be balanced against user experience. While the company continues to optimize placements and ad strategy, BidMachine delivered incremental revenue without negatively affecting users. Early analysis indicates: - User retention and engagement remained stable - Ad quality was consistent with the team's existing monetization standards What surprised CallApp most. Beyond performance, CallApp highlighted the consistency of both the partnership and results. In an industry often characterized by frequent account turnover and fluctuating performance, the company pointed to BidMachine's stability as a key differentiator. "I'm surprised we've had the same account manager for so many years. Usually, you get a different person every six months." Farber also noted BidMachine's steady revenue contribution: "BidMachine is constantly very good and even increasing from month to month." What's next. With monetization infrastructure largely in place and fill rates approaching full coverage across many markets, CallApp can now dedicate more resources toward growth initiatives. The team continues to invest heavily in user acquisition while optimizing placements, bidding performance and product experience. Additionally, after seeing strong results on Android, CallApp recently began testing BidMachine on iOS as part of its next phase of monetization expansion. Advice to other publishers. Farber's recommendation is straightforward: "If you work with a bidding system, BidMachine is a must." For publishers looking to improve global fill rates, increase auction competition and simplify monetization operations, CallApp's experience demonstrates how additional demand and bidding competition can translate directly into revenue growth.

BidMachine, a mobile-first programmatic exchange and supply-side platform, has announced the expansion of its Direct Placements programme and opened pilots for Agentic Readiness, a protocol-agnostic interface that enables buyer agents to transact against BidMachine inventory. The company currently has over 20 active demand partners transacting via Direct Placements. The platform's Agentic Readiness feature supports multiple protocols including AdCP, AAMP and A2A, allowing any buyer agent to access BidMachine's supply. The company is accepting test partners from DSPs, agency trading desks and independent buyer-agent developers for controlled pilots, with general availability planned for Q3 2026. BidMachine's Direct Placements programme is IAB DIRECT path compliant and offers features including sellers.json transparency, Scope3 carbon measurement, and identity resolution through Intent IQ and LiveRamp.