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Bidease

Performance-based programmatic mobile advertising platform

Website

Overview

Bidease is a demand-side platform for mobile advertising that helps brands and app developers acquire users who will perform valuable post-install actions by using a proprietary ML-powered platform to bid in real-time across mobile ad exchanges. It leverages first-party data and machine learning to target the right users and optimize bids, often with a risk-free model that covers initial media costs and bills only when KPIs are met. Compared with competitors, it emphasizes a performance-based, ROI-focused approach with transparent reporting. Its goal is to help marketers spend efficiently on mobile ads and achieve measurable user actions at scale.

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About Bidease

Simplify's Rating
Why Bidease is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Seed

Total Funding

$5.9M

Headquarters

New York City, New York

Founded

2016

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Simplify's take

What believers are saying

  • Bidease reported the 2026 GCC market grew 4.5x faster in revenue than installs.
  • Dennis Mink became CMO in August 2024, strengthening demand generation and brand.
  • Bidease expanded into Dubai and Seoul, widening access to MENA and Korea clients.

What critics are saying

  • Google and Apple privacy changes keep squeezing mobile attribution and bidding efficiency in 2025.
  • AppLovin, Moloco, and Liftoff pressure Bidease on performance DSP deals globally.
  • If mobile UA budgets shift into walled gardens, Bidease's independent DSP model weakens.

What makes Bidease unique

  • AppsFlyer named Bidease a Premier Partner in April 2025.
  • Bidease sells a transparent DSP with machine-learning optimization and first-party data.
  • Bidease publishes proprietary market reports with Sensor Tower, including the 2026 MENA study.

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Funding

Total Funding

$5.9M

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$4M

Benefits

  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave
  • 401(k) Retirement Plan
  • Wellness Program
  • Flexible Work Hours
  • Hybrid Work Options
  • Phone/Internet Stipend

Growth & Insights and Company News

6 month growth

-1%

1 year growth

1%

2 year growth

-8%
PR Newswire
Oct 23rd, 2026
Bidease hires ex-Moloco revenue leader Dock Kim as VP after 200% revenue growth

Bidease, a performance advertising platform for mobile app growth, has hired former Moloco revenue leader Dock Kim as vice president of business development. He will lead go-to-market efforts across North America, LATAM and EMEA. The New York company reported revenue growth of over 200% year on year for two consecutive years. It now serves more than 650 million ad impressions daily, alongside a growing SDK business. Kim brings nearly three decades of industry experience, including over seven years at Moloco, where he led revenue teams and later oversaw supply partnerships. "He's built revenue teams across regions at global scale, and that's exactly what we need for this stage of growth," said Boris Abaev, chief executive officer of Bidease. Kim's priorities include growing North American revenue in gaming, shopping, and fintech, and expanding in EMEA and emerging markets.

Bidtellect
Apr 8th, 2025
Elevating Programmatic: Bidease is Now an AppsFlyer Premier Partner

Elevating programmatic: Bidease is now an AppsFlyer Premier Partner.

PR Newswire
Aug 28th, 2024
Bidease Welcomes Dennis Mink as New Chief Marketing Officer

NEW YORK, Aug. 28, 2024 /PRNewswire-PRWeb/ - Bidease, a leading programmatic advertising platform, is excited to announce the appointment of Dennis Mink as Chief Marketing Officer (CMO).

The Business Gazette
May 22nd, 2023
AdTech Leader Bidease Welcomes Ross Barasch as VP of Innovation | The Business Gazette Online

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation.

PR Newswire
May 2nd, 2023
Bidease Expands Executive Team With Betty Wan As Vp Of Partnerships

NEW YORK, May 2, 2023 /PRNewswire/ -- Bidease , a leading mobile AdTech company, has announced that Betty Wan is joining it as Vice President of Partnerships.In this role, Betty Wan will be responsible for supporting Bidease's growth globally by building and growing solid partnerships in the mobile ecosystem, including SSPs, MMPs, DMPs, BI tools, and others. She will oversee third-party relationships through the entire partnership cycle, ensuring that Bidease's partners are well-supported and their needs are met.Betty's extensive background in the AdTech industry spans over a decade, most recently serving as Head of Business Development and Partnerships at Liftoff Mobile. Her expertise in mobile advertising will be invaluable to Bidease as we continue to expand our inventory footprint and platform partnerships."I'm excited to join Bidease, where I can leverage my experience in partnerships within the mobile ecosystem to help the company deliver fully transparent and value-driven technology solutions that help achieve customer success. As part of this mission, I look forward to building and nurturing strong relationships with our top ecosystem partners," said Wan.Founded in the USA in 2016 and named one of America's most innovative companies by Fortune in 2023, Bidease is well-positioned to capitalize on the tremendous growth opportunities in the market and provide exceptional service to their clients and partners.About BideaseBidease is a fully transparent demand-side platform for mobile marketers. Its risk-free programmatic performance solutions help the world's biggest brands achieve their performance advertising goals.Using a combination of proprietary programmatic advertising technology, machine learning, and first-party data, they optimize campaigns across all major mobile formats for desired post-install behaviours at no risk to their clients' bottom line.The company is on a mission to bring fully transparent, value-driven advertising to the mobile world.To learn more, visit https://bidease.com/ .SOURCE Bidease

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