B

Big Potato

Independent publisher of party games

Overview

Big Potato Games publishes and licenses fast-to-learn party, family, trivia, and puzzle games for a global audience, selling physical board and card games. Its products are designed for quick play and social interaction, built around IP-led development and licensing from external inventors and major brands, and sold through retailers, online stores, and direct-to-consumer channels in over 40 countries. The company differentiates itself with an indie brand, strong marketing and design focus, and partnerships with big brands while maintaining its independent roots and positive culture. Its goal is to grow through ongoing product development, licensing, and international expansion, while upholding social and environmental standards.

Significant Headcount Growth

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About Big Potato

Simplify's Rating
Why Big Potato is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer GoodsEntertainmentGaming

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$21.4M

Headquarters

Leicester, United Kingdom

Founded

2014

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What believers are saying

  • McDonald's will place nine Big Potato mini-games in UK and Ireland Happy Meals.
  • Bookspeed added over 40 Big Potato products, expanding Christmas distribution in September 2026.
  • Mobeus invested £16.2 million in 2025 to fund R&D, hires, and digital expansion.

What critics are saying

  • Manufacturing in China, India, and Vietnam exposed 2025 tariffs and freight shocks.
  • Hit-driven portfolio still depends on a few breakout titles like Herd Mentality.
  • If McDonald's and retailers lose momentum, shelf space and brand visibility collapse fast.

What makes Big Potato unique

  • 2014 founders built quick-to-learn party games from advertising-led brand instincts.
  • Mobeus says Big Potato sells 64 titles across 44 countries with IP-led licensing.
  • B Corp status and four-day-week culture strengthen employer brand in crowded games talent markets.

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Funding

Total Funding

$21.4M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Mental Health Support
  • Gym Membership
  • Commuter Benefits
  • Company Social Events
  • Employee Benefits Trust

Growth & Insights and Company News

6 month growth

18%

1 year growth

16%

2 year growth

16%
Toy World
Nov 11th, 2026
Big Potato Games partners with McDonald's for Happy Meal promotion.

Big Potato Games partners with McDonald's for Happy Meal promotion. Published on: 11th November 2026 Nine mini games from Big Potato Games, including two exclusive new titles, will be available in Happy Meals across the UK and Ireland from 29th December 2026. Big Potato Games has announced a new partnership with McDonald's, bringing a selection of its popular family games to Happy Meals across the UK and Ireland. Launching on 29th December, the promotion will feature nine mini games, including versions of some of Big Potato's best-selling titles, such as OK Play, Cards Vs Gravity and Herd Mentality, the latter of which has sold 3m copies worldwide. The collection will also introduce two new games created exclusively for Happy Meal: Blizzard Lizard and Sock Goblin. Designed to encourage families to play together, the games are quick to learn and easy to play, with an emphasis on keeping everyone involved rather than waiting for individual turns. Each game will feature a QR code linking to a dedicated how-to-play video, allowing families to get started without needing to read through instructions. Dean Tempest, Co-Founder of Big Potato Games, commented: "McDonald's is a household name, so this partnership is a big milestone for us. Our mission is to light up the moments we share together, and we wanted to build on the fun of Happy Meal by creating games that parents can enjoy alongside their kids. The dream is that families take these games home and keep playing them together long after their Happy Meal is finished." The collaboration introduces Big Potato's games to a wider family audience through McDonald's restaurant network, while encouraging continued play at home. The Big Potato mini games will be available with Happy Meals at participating McDonald's restaurants across the UK and Ireland from 29th December 2026 until 1st February 2027.

Gifts Today
Sep 20th, 2026
Bookspeed partners with Big Potato Games.

Bookspeed partners with Big Potato Games. September 20, 2026 Bookspeed is now a supplier for Big Potato Games, with the books wholesaler launching a range of its games at Top Drawer in September. Big Potato Games has been making party and family games since 2014 and has sold more than 18.5 million products worldwide. Bookspeed has added over 40 products to its offer, including bestsellers such as Sounds Fishy, Chicken & Hotdog, and Herd Mentality. Bookspeed's publishing director Jonny Gallant said: "Gifts Today is really excited to be working with Big Potato Games. Bookspeed has an established games range, and these products complement its existing lines perfectly. The response to the range at Top Drawer was excellent, with the Sounds Fishy travel game one of its top sellers. "These games already have an established and growing audience, so we're delighted that we can offer these to our customers, especially during the run-up to Christmas." If you'd like to stock Big Potato Games through Bookspeed, get in touch with the team on 0131 467 8100 or email [email protected].

Osborne Clarke
Sep 8th, 2025
Osborne Clarke advises Big Potato Games on £16.2m investment from Mobeus

Mobeus has partnered with Big Potato to help unlock an exciting stage of growth for the London-based board games company.

Toy World
Aug 18th, 2025
Big Potato secures £16.2m investment

Big Potato secured £16 million investment from Mobeus, valuing the company at £50 million. Two-thirds of its revenue comes from exports, mainly to the US. The deal faced delays due to Trump's tariffs but was completed after a tariff truce. Employees will receive payouts through an ownership trust. Founded in 2014, Big Potato designs games in London and manufactures in China, India, and Vietnam.

Brands Untapped
Jan 28th, 2023
Big Potato teams with Aardman for Obey the Clay party game

Big Potato has partnered with Aardman for a new party game, Obey the Clay.

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