Big Potato

Big Potato

Independent publisher of party games

Overview

Big Potato Games publishes and licenses fast-to-learn party, family, trivia, and puzzle games for a global audience. Its products are physical board and card games that aim for quick setup, short play sessions, and social interaction, such as The Chameleon and Herd Mentality. The company combines its own IP development with external licenses and brand collaborations to bring a diverse catalog to retailers, online stores, and direct sales in more than 40 countries. Its goal is to grow through ongoing product development, licensing, and international expansion while maintaining strong social and environmental standards and a distinctive indie-brand identity.

Significant Headcount Growth

About Big Potato

Simplify's Rating
Why Big Potato is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Entertainment

Gaming

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$21.4M

Headquarters

Leicester, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • Mobeus invested £16.2 million in August 2025 to fund R&D and expansion.
  • Big Potato's October 2025 Buffalo Games distribution deal widens UK and US reach.
  • New games pages on BigPotato.com stayed active through July 2026, signaling continued launches.

What critics are saying

  • Big Potato manufactures in China, India, and Vietnam, exposing margins to tariff shocks.
  • Two-thirds of revenue comes from exports, mainly the US, concentrating trade and demand risk.
  • Retail partnerships with Target, Amazon, and Tesco create brutal shelf-space dependence.

What makes Big Potato unique

  • Big Potato's 75-plus titles target fast social play, unlike heavier hobby publishers.
  • Founded by marketers in 2014, it turns distinctive branding into retail-friendly hits.
  • Its licensed collaborations with Aardman, USPS, Disney, and Buffalo broaden shelf appeal.

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Funding

Total Funding

$21.4M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Mental Health Support

Gym Membership

Commuter Benefits

Company Social Events

Employee Benefits Trust

Growth & Insights and Company News

Headcount

6 month growth

11%

1 year growth

11%

2 year growth

11%
Osborne Clarke
Sep 8th, 2025
Osborne Clarke advises Big Potato Games on £16.2m investment from Mobeus

Mobeus has partnered with Big Potato to help unlock an exciting stage of growth for the London-based board games company.

Toy World
Aug 18th, 2025
Big Potato secures £16.2m investment

Big Potato secured £16 million investment from Mobeus, valuing the company at £50 million. Two-thirds of its revenue comes from exports, mainly to the US. The deal faced delays due to Trump's tariffs but was completed after a tariff truce. Employees will receive payouts through an ownership trust. Founded in 2014, Big Potato designs games in London and manufactures in China, India, and Vietnam.

Brands Untapped
Jan 28th, 2023
Big Potato teams with Aardman for Obey the Clay party game

Big Potato has partnered with Aardman for a new party game, Obey the Clay.

Chicago Tribune
Dec 30th, 2022
Leaning Tower of Niles featured in board game 'Zillionaires.'

Big Potato Games has introduced Zillionaires: Road Trip USA, a board game in which two to five players compete and bid the fictional “zillions” of dollars to buy up a collection of the game’s 49 properties in a row to win.

PR Newswire
Aug 4th, 2022
Big Potato partners with United States Postal Service

Big Potato Games, an indie British game maker, has collaborated with the United States Postal Service® to introduce USPS: The Great American Mail Race.

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