B

Billups

OOH advertising platform using AI-driven targeting

Overview

Billups reimagines Out-of-Home (OOH) media to help brands reach people in physical spaces with greater precision and impact. Using patented technology, proprietary AI, and a global team of 500+ across 20+ countries, its platform plans, buys, and measures OOH campaigns, turning real-world placements into data-driven, trackable advertising experiences. The company differentiates itself through its independence, global footprint, and a strong emphasis on data, technology, and trust to deliver smarter, more targeted campaigns in real-world environments. Its goal is to help brands connect with people in real spaces more effectively while growing talent and capabilities within the company.

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About Billups

Simplify's Rating
Why Billups is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Lake Oswego, OR

Founded

2003

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Simplify's take

What believers are saying

  • October 2026 reports say Billups acquired MacDonald Media, deepening U.S. reach.
  • May 2026 launches, including Airport Dashboard, expand measurable premium inventory sales.
  • Adsquare coverage across 13 markets strengthens privacy-compliant targeting for 2026 campaigns.

What critics are saying

  • MacDonald Media integration from October 2026 can distract teams and delay client service.
  • Adsquare and similar partners commoditize Billups’ measurement edge by 2027.
  • If airport and OOH margins compress, acquisition debt and overlap can erase Billups' independence.

What makes Billups unique

  • Billups pairs OOH buying with patented analytics and measurement across 18 countries.
  • David Krupp’s 2023 global leadership drive turned Billups into a serial acquirer.
  • Chen Chen, PhD, became global head of AI on April 20, 2026.

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Benefits

  • Wellness Program
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Annual bonus plans
  • Paid Holidays
  • Paid Vacation
  • Maternity/Paternity Leave
  • Learning & Development offerings
  • Remote Work Options
  • Hybrid Work Options
  • Family Planning Benefits
  • Fertility Treatment Support

Company News

OOH Today
Mar 5th, 2025
Billups Acquires Cequel Media Officially

Billups has officially acquired Cequel Media. Michael Palatnek, founder of Cequel Media, expressed gratitude to Melissa and Blake for their efforts in launching and growing the company. He announced his new contact at [email protected]. Cequel Media was established in 2007 and reinvented in 2024.

PR Newswire
Jan 8th, 2025
Simone Biles Shares Spotlight With Friends Of The Children To Celebrate National Mentoring Month

PORTLAND, Ore., Jan. 8, 2025 /PRNewswire/ -- World Champion gymnast and youth advocate Simone Biles is turning the spotlight on her title of 'most decorated gymnast of all time' to another title equally close to her heart: a champion for children. As the national ambassador for the nonprofit organization Friends of the Children , Biles has used her platform to shine a light on the transformative impact of the long-term professional mentoring model.Biles, who Sports Illustrated recently recognized as the 2024 Sportsperson of the Year, has credited much of her success to the support she received from caring adults—her parents, coaches and mentors—both as a young child in foster care and as an adult competing on the biggest stages in gymnastics.Simone Biles shares spotlight with Friends of the Children to celebrate National Mentoring Month. Post thisBiles uses every opportunity to share how she could have benefitted from support provided by Friends of the Children and why the model is widely regarded as the gold standard in youth mentoring programs. The program's innovative model has tremendously impacted youth across the country, including in Biles' hometown of Houston. In 2023, she played a pivotal role in establishing a Friends of the Children chapter there."One of the reasons I'm so excited to be named Sportsperson of the Year by Sports Illustrated is that it recognizes not only my athletic accomplishments but also the great work of Friends of the Children and the impact we can have on the next generation of youth," said Biles

OOH Today
Nov 13th, 2024
Billups Acquires Mediabridge for Expansion

Billups, a leading independent out-of-home (OOH) agency, has acquired UK-based Mediabridge Global, enhancing its presence in the UK and EMEA markets. This acquisition, Billups' fifth since September 2023, supports its mission to make OOH media more accessible and transparent through technology. Mediabridge, launched in 2020, has seen 30% annual billings growth and operates in over 50 countries with its proprietary tech platform, BRIDGE.

Adweek
Nov 12th, 2024
Billups Acquires Mediabridge for Seven Figures

Billups, a U.S.-based indie OOH agency, has acquired U.K.-founded Mediabridge, doubling its U.K. presence and expanding its capabilities in the U.K. and EMEA. The deal, valued in the seven-figure range, marks Billups' fifth international acquisition in 12 months. Mediabridge will retain its name and leadership for now but will eventually integrate under the Billups brand.

MarTech Cube
Jun 14th, 2024
billups Announces Partnership with Adsquare for Privacy-Compliant

billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has announced a new partnership with Adsquare, a leading Location Intelligence Platform.

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