Bits, a Y Combinator backed startup, operates under the trading name of Fea Card Limited, a company regulated by the Financial Conduct Authority and a member of CIFAS, the UK's leading fraud prevention service. The company offers a range of services, including credit information, credit broking, and lending, with a focus on building credit for its users. Despite some of its core services being unregulated, Bits maintains a strong commitment to transparency and consumer protection, as evidenced by its regulatory status and partnership with Plaid Financial Ltd., a regulated payment institution.