Overview

Black Swan Data analyzes consumer conversations from social media, blogs, and news using AI (natural language processing and machine learning) to turn unstructured data into refined datasets and forecast consumer behavior and trends up to six months in advance with about 89% accuracy. Its core SaaS platform, Trendscope, helps global brands—primarily in CPG, food & beverage, and personal care—identify untapped opportunities, de-risk new product launches, and guide marketing and supply chain decisions. The company differentiates itself with its focus on real-time public conversations, a proprietary predictive analytics pipeline, and a track record with major clients like PepsiCo, Unilever, Disney, Nestlé, P&G, and Kraft Heinz. In 2025, Black Swan was acquired by Mintel and operates as a standalone business within Mintel, combining Mintel's market intelligence strengths with Black Swan’s AI-driven foresight to deliver a broader foresight capability for clients.