B

Black & White Zebra

Media tech for workplace skills

Overview

Black & White Zebra is a media tech company that helps millions succeed at work through publications and communities that build skills, confidence, and connections. It supports organizations by providing the right tools, knowledge, and skills to lead better teams. The product approach combines ready-to-use content and peer networks to deliver practical learning and collaboration at scale. Unlike others that focus on one channel, the company blends publishing and community-building to reach both individual workers and organizations, enabling continuous development. Its goal is to help people become more capable at work and for organizations to cultivate effective, well-equipped teams.

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About Black & White Zebra

Simplify's Rating
Why Black & White Zebra is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingDesign

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2018

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Simplify's Take

What believers are saying

  • BWZ posted 141% growth and ranked #467 on Deloitte’s 2025 Fast 500.
  • April 2026 leadership hires show continued investment in audience growth and events.
  • Four straight Mediacorp top-employer awards support hiring, retention, and brand credibility.

What critics are saying

  • Google algorithm shifts can crush referral traffic and Revleads demand within one quarter.
  • AI-generated comparison sites and vendor-owned content steal BWZ’s buyer-intent middleman role fast.
  • If Revleads underperforms, BWZ becomes another content studio with weak pricing power.

What makes Black & White Zebra unique

  • BWZ owns niche professional media brands with embedded lead-gen, not generic ad inventory.
  • Revleads turns audience intent into pipeline across 350+ B2B software categories.
  • Tim Fisher’s August 2025 AI mandate ties editorial, adtech, and audience products together.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Hybrid Work Options
  • Paid Vacation
  • Paid Holidays
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Wellness Program
  • Mental Health Support

Company News

Black & White Zebra
Oct 6th, 2026
Black & White Zebra is Canada's 320th fastest Growing company (and we're prouder than ever).

Black & White Zebra is Canada's 320th fastest Growing company (and Black & White Zebra is prouder than ever). September 25, 2026 - Vancouver, British Columbia - Black & White Zebra ("BWZ") has been named one of Canada's Top Growing Companies for 2026 by The Globe and Mail's Report on Business magazine. The company ranked No. 320 with three-year revenue growth of 64%. This is BWZ's first return to the list since 2022, when it placed No. 30 with 1,593% growth after scaling from a single project management blog, The Digital Project Manager, into a media tech company with a portfolio of more than 15 professional publications. In the years between, BWZ was also named to Deloitte's Technology Fast 50 in 2023 and to Deloitte's Technology Fast 500 in 2025. The latest growth came during a harder shift. AI is changing how people find information, and search-driven publishing is being disrupted. BWZ has spent the past three years moving from an SEO-led publisher to an AI-first media tech company. "We went from No. 30 to No. 320, which doesn't sound great at first glance", said Ben Aston, Founder & CEO of Black & White Zebra. "But I'm prouder of this one. Growing 1,593% from a single blog is easy by comparison. Growing 64% while rebuilding the business for an AI-first world is the harder, better result. We're not trying to be Canada's fastest-growing company. We're trying to build one that lasts." From search traffic to owned relationships. BWZ's publications, including People Managing People, The CMO Club and The CTO Club, equip people with knowledge, network, and tools they need to succeed. The company used to depend on search. Its strategy nowis to own its relationship with those audiences directly and to show up wherever buyers look for answers, including AI-powered search. Over the past year, that has meant: * Deeper audience relationships through newsletters, podcasts, video, and events * Research and intelligence built from BWZ's view into how professionals evaluate and buy software * Integrated brand to demand campaigns that help B2B SaaS companies reach buyers throughout the journey, not just at the click * AI-powered products, plus editorial built for AEO visibility in AI answers as well as traditional search "The companies we work with don't need more traffic. They need to be in front of the right buyer at the right moment, and that moment increasingly happens inside an AI answer, a newsletter, or a room", Aston added. "That's what we're building for." About Canada's Top Growing Companies. Canada's Top Growing Companies is an editorial ranking launched in 2019 by The Globe and Mail to celebrate the achievements of innovative businesses in Canada. Companies voluntarily complete an in-depth application process and must fulfill specific revenue requirements to qualify. In total, 376 companies earned a spot on the 2026 ranking. The full list of 2026 winners, along with editorial coverage, is published in the October issue of Report on Business magazine and online at Report On Business: Ranking Canada's Top Growing Companies of 2026. "Our annual ranking of Canada's Top Growing Companies celebrates the innovation, ambition and resilience of businesses across the country, and we're always excited to share as many of these standout stories as we can - including insight from the entrepreneurs themselves on how other companies can succeed, too", said Dawn Calleja, editor of Report on Business magazine. "The Globe and Mail congratulates the winners of Canada's Top Growing Companies 2026 on this exceptional achievement", said Andrew Saunders, president and CEO of The Globe and Mail. Each of these organizations has shown an extraordinary ability to adapt, innovate and grow amid ongoing change. Their achievements reflect the ingenuity and determination of Canadian entrepreneurs and business leaders who are helping shape the future of its economy." About Black & White Zebra. Founded in 2012, Black & White Zebra (BWZ) is an independent media tech company that exists to help people succeed at work. Headquartered in Vancouver, British Columbia, BWZ operates a portfolio of brands serving senior decision makers with their professional communities across project management, people management, productmanagement, technology, marketing, and more, connecting people with the knowledge, skills, tools, and communities they need to succeed professionally in the age of AI. Each year, BWZ reaches millions of software buyers and generates leads for B2B SaaS companies such as Rippling, monday.com, ClickUp, and Smartsheet. It connects them with buyers across search, AI answer engines, newsletters, podcasts, and events.

Black & White Zebra
Dec 4th, 2025
Black & White Zebra Ranked #467th Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500

Black & White Zebra ranked #467th fastest-growing company in North America on the 2025 Deloitte Technology Fast 500. November 2025 - Vancouver, British Columbia - Black & White Zebra ("BWZ") is proud to announce that Black & White Zebra has been ranked #467 with 141% growth on the 2025 Deloitte Technology Fast 500(TM), a prestigious list recognizing the fastest?growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Companies on this year's list were selected based on percentage fiscal?year revenue growth from 2021 to 2024, with BWZ earning its spot through continued expansion of its media technology portfolio, strong audience growth, and sustained success delivering millions of leads for B2B SaaS partners. BWZ's Founder & CEO, Ben Aston, attributes this recognition to the team's dedication to creating high?quality, high?impact media products: "Its growth this year reflects the creativity, resilience, and relentless focus of its team. Black & White Zebra has doubled down on experimentation, innovation, and building content experiences. I'm incredibly proud of what Black & White Zebra has built and even more excited about where Black & White Zebra is headed. Ben AstonCEO, Black & White Zebra Now in its 31st year, the Deloitte Technology Fast 500(TM) highlights companies pushing the boundaries of innovation across North America. To qualify, companies must own proprietary technology contributing to the majority of revenue, have operated for at least four years, and reach a minimum of USD $5 million in current?year revenue. About Black & White Zebra Founded in 2012, Black & White Zebra is an independent media tech company delivering targeted career content for niche, tech?driven audiences. Through its portfolio of digital publications - including The Digital Project Manager, People Managing People, The CTO Club, CX Lead, The CPO Club, and more - BWZ empowers millions of professionals with insights, tools, and community to help them succeed at work. BWZ generates millions of leads annually for SaaS partners such as Monday.com, ClickUp, and Smartsheet.

Black & White Zebra
Sep 2nd, 2025
Black & White Zebra Accelerates AI Transformation with Appointment of Tim Fisher as VP of AI

Vancouver, British Columbia - August 2025 - Black & White Zebra (BWZ), the media-tech company behind brands like The Digital Project Manager and People Managing People, today announced the appointment of Tim Fisher as Vice President of AI.

Black & White Zebra
Feb 14th, 2025
Black & White Zebra Named One of BC's Top Employers for 2025

Black & White Zebra (BWZ) has officially been named one of BC's Top Employers for 2025, a designation awarded by Mediacorp Canada Inc. to recognize companies that go above and beyond to create exceptional workplaces.

Black & White Zebra
Nov 8th, 2023
Black & White Zebra Ranked #107th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500

Vancouver, British Columbia: Black & White Zebra ("BWZ") today announced it ranked #107 on the Deloitte Technology Fast 500, a ranking of the fastest growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year.

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