Blackbird Labs

Blackbird Labs

B2B hospitality loyalty and membership platform

Overview

Blackbird Labs builds a B2B loyalty and membership platform for restaurants to deepen direct connections with their guests. Restaurants integrate the platform to offer benefits such as VIP perks, tiered status, guaranteed reservations, access to secret menus, and invitations to exclusive events. Guests earn and redeem rewards through dining at partner venues, with the platform tracking loyalty and engagement. Unlike generic rewards apps, Blackbird Labs focuses on restaurant-branded relationships and operates as a tech layer that fits into a restaurant’s existing operations and CRM. The company’s goal is to shift how restaurants think about diner loyalty by increasing repeat visits and value from every guest, using a scalable platform that supports tiered programs and exclusive experiences.

Significant Headcount Growth

About Blackbird Labs

Simplify's Rating
Why Blackbird Labs is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$85M

Headquarters

Cupertino, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • $50M funding from Spark Capital values Blackbird at $124M.
  • 1,000 restaurants already use platform across New York, San Francisco, Charleston.
  • Partnerships with Quality Branded and Rustic Canyon drive adoption.

What critics are saying

  • Resy-Amex ecosystem blocks cross-restaurant portability, eroding share.
  • SEC deems Flynet unregistered security, forcing shutdown in 6-12 months.
  • OpenTable VIP program undercuts Blackbird's 1,000 restaurants with 50,000.

What makes Blackbird Labs unique

  • Flynet layer-3 blockchain eliminates payment intermediaries for restaurants.
  • Blackbird Club enables cross-restaurant loyalty points portability.
  • App serves as diner wallet for $FLY tokens and direct messaging.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$85M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Blackbird Labs
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

7%

2 year growth

6%
VTAgri
Nov 9th, 2025
Blackbird Labs raises $50M for app

Blackbird Labs, founded by Ben Leventhal, has raised $50 million for its blockchain-based payment and loyalty app for restaurants. The platform, already used by 1,000 restaurants, plans to launch a cross-restaurant points service called Blackbird Club and expand beyond New York, San Francisco, and Charleston. The funding round is led by Spark Capital, with participation from Coinbase Ventures, Amex Ventures, and Andreessen Horowitz. Blackbird's last valuation was approximately $124 million.

TechCrunch
Apr 8th, 2025
Blackbird raises $50M for blockchain app

Blackbird Labs has raised $50 million for its new startup, which combines payments, loyalty, and blockchain technology to help restaurants enhance customer loyalty and increase repeat business.

Neuron Expert
Mar 3rd, 2025
Blackbird Launches Flynet: Revolutionizing Restaurant Payments with Blockchain

Discover how Blackbird's Flynet mainnet enhances restaurant payments through a layer-3 blockchain solution, eliminating intermediaries and lowering transaction costs while rewarding diners and partners.

TechCrunch
Oct 4th, 2023
Resy and Eater co-founder raises $24M for Blackbird, a restaurant loyalty platform | TechCrunch

A co-founder of Resy and Eater is trying to bring restaurants repeat business with Blackbird, his newest startup venture.

The Block
Oct 7th, 2022
Resy co-founder Ben Leventhal raises $11 million for new web3 hospitality platform

Web3 hospitality platform Blackbird has raised $11 million in a seed round co-led by Union Square Venture, Shine Capital and Multicoin Capital.

Recently Posted Jobs

Sign up to get curated job recommendations

Blackbird Labs is Hiring for 17 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →