Lyft to rebrand TBR Global as Alcove in 2027, creating major Blacklane rival. By Mark Bursa | 19 October 2026, 22:05 Ride-hailing giant Lyft has announced plans to rebrand its recently acquired chauffeur operation TBR Global Chauffeuring as Alcove. Alcove will be US-based Lyft's dedicated brand for global chauffeuring services, and will compete directly with Blacklane, which was recently acquired by Lyft's main global rival, Uber. The name change will happen in early 2027, the company said in a statement. Alcove will combine TBR Global Chauffeuring's service expertise and global network with new technology to modernise global corporate ground transportation Lyft's statement said: "Alcove will combine high-touch service and a world-class passenger experience with greater visibility and control across global corporate travel programmes." Business customers will be able to access Alcove in early 2027 through a new portal and through current TBR channels, followed by a new mobile app later in the spring. In addition to current TBR Global Chauffeuring customers, Alcove will serve new corporate travel programs, bookers, and passengers around the world, which is expected to bring incremental gross bookings and strong margins to Lyft. Building on TBR's three decades of expertise, Alcove will support complex and high-profile trips, including VIP travel, events, and journeys involving multiple vehicles or extended bookings. Initially the new Alcove portal will be open to managed business account customers, with self-service access and a mobile app to follow later in the spring. Additionally, Alcove will continue to support customers through experienced service teams and other channels, including direct corporate and travel management company (TMC) relationships. Alcove marks another step in Lyft's expansion beyond on-demand rideshare, extending the company's reach into a global chauffeur market worth tens of billions of dollars. While Alcove will be a separate brand, Lyft Business customers will also be able to access its services. "Lyft is moving up and out, creating customer-obsessed products up and down the value chain and in more places around the world. Alcove supercharges that strategy," said Lyft CEO David Risher. "Great chauffeurs go above and beyond, and with Alcove, we are excited for more people to experience the highest levels of service. Like the bridge instead of the tunnel? Prefer 72 degrees? Want the rear window open just a bit? That's what Alcove will offer." Global Business Travel Association research highlights the challenges of managing global corporate travel programs: 61% of travel buyers say managing travel across regions is challenging, while only 12% have a consolidated view of their program from a single data source. Alcove aims to give program managers greater visibility and control, bookers confidence that trips can be reliably managed, and passengers a premium experience built around their needs. Alcove brings together TBR's established service network across six continents and Lyft's experience in executing one billion rides a year. Since Lyft acquired TBR, the business has grown rapidly, recording its best-ever quarter in Q2 2026. Posted in News

Blacklane named official global chauffeur service supplier for the FIA Extreme H World Cup. Riyadh, Saudi Arabia & London, UK, September 7 2026: Blacklane, the global chauffeur service, and Extreme H have announced a partnership that will see luxury mobility for the 2026 edition of the FIA Extreme H World Cup provided by Blacklane. As part of the collaboration, Blacklane will provide luxury chauffeur services to VIP guests attending the second iteration of the FIA World Cup across three days of action-packed racing. Taking place in Qiddiya City, southwest of Riyadh in the Kingdom of Saudi Arabia this coming October, the FIA World Cup brings together the exceptional entertainment of hydrogen-fueled motorsport with first-class event hospitality. The collaboration reflects both organizations' commitment to sustainable mobility in alignment with Saudi Arabia's Vision 2030. Blacklane is a premium global chauffeur service, renowned for combining high-quality, reliable journeys and guest care with a strong commitment to sustainability. As well as carbon-offsetting as standard, electric vehicles are available to book on the Blacklane platform worldwide, including throughout major cities in the Kingdom. Extreme H is the world's first hydrogen-powered motorsport, created to accelerate the development and real-world application of hydrogen technology through the unique demands of motorsport. Racing in some of the world's most challenging environments, the races provide a high-performance testing ground for hydrogen technologies and energy systems, pushing innovation under extreme conditions and demonstrating to global audiences the potential of hydrogen as an energy carrier. The partnership reflects many shared commitments, and aligns with Extreme H's mission to advance clean energy technology through motorsport. Extreme H's Managing Director, Ali Russell said: "We're delighted to welcome Blacklane as an official partner of Extreme H and to work together to deliver a premium experience for our VIP guests. This collaboration ensures that the quality and attention to detail they experience at the race site extends throughout their entire journey, from door to door." Nicolas Soucaille, General Manager, Blacklane ME and APAC, comments: "An event at the intersection of innovation, high-performance and great experiences is highly aligned to Blacklane. We are thrilled to join forces with the FIA Extreme H World Cup to showcase the phenomenal opportunities for world-leading sporting and entertainment events in the Kingdom of Saudi Arabia. This landmark occasion brings to life many facets of Vision 2030 and is proudly part of our commitment to expanding across the Kingdom."

Chauffeur service Bilinga | AUSZ premium transfers. 2 September 2026 | AUSZ Team Bilinga sits moments from Gold Coast Airport, the Kirra Beach strip and the northern gateway to the Gold Coast Highway - making reliable, professional ground transport a genuine priority here. AUSZ provides premium chauffeur service in Bilinga for airport transfers, corporate travel, hotel pickups and leisure runs across the Gold Coast. Whether you're departing from a beachside property along Cypress Avenue, arriving into Terminal 1, or heading south toward Coolangatta, AUSZ chauffeurs are already at the kerb - punctual, professional and prepared. Why choose AUSZ in Bilinga. Two in three surveyed AUSZ passengers ranked punctuality as the single most important attribute in a chauffeur service - and that finding shapes everything AUSZ does in Bilinga. Chauffeurs arrive on time, every time, regardless of weather, weekend traffic on the Gold Coast Highway or major events at nearby venues. AUSZ runs a European-only fleet - Mercedes-Benz, BMW and Audi - for Bilinga airport transfers and point-to-point trips. No Toyota Camrys, no Klugers. Every vehicle is late-model and immaculately presented, driven by a vetted, navy-suited professional - not a rideshare gig-pool driver. The differentiator that sets AUSZ apart from every other premium service in Australia - including Uber, Hughes, Blacklane and Silver Service - is the Preferred Driver feature. Through the AUSZ app, passengers can save and re-request their favourite chauffeur for every future booking. Sixty-three percent of surveyed passengers chose a trusted, matched chauffeur over a newer car with a random driver. With AUSZ, you build that relationship and lock it in. Popular Bilinga chauffeur routes. Bilinga's proximity to Gold Coast Airport (OOL) makes it one of the Gold Coast's busiest transfer hubs. AUSZ services the following routes regularly: * Bilinga | Gold Coast Airport (OOL): A short 3-5 minute transfer for most Bilinga addresses - AUSZ chauffeurs monitor live flight data and are kerb-side before you reach arrivals. * Bilinga | Broadbeach / Gold Coast CBD: Approximately 25-35 minutes along the Gold Coast Highway - ideal for corporate meetings, hotel check-ins or evening dining at Star Gold Coast precinct. * Bilinga | Surfers Paradise: Around 20-30 minutes, covering hotel pickups, conference transfers and leisure arrivals. * Bilinga | Coolangatta / Tweed Heads: A 10-15 minute cross-border run servicing the Tweed business corridor and Coolangatta town centre. * Bilinga | Brisbane CBD or Brisbane Airport (BNE): Approximately 75-90 minutes north - a premium alternative to domestic connection transfers, completed in a Mercedes-Benz, BMW or Audi with no route compromise. All routes are available around the clock, with chauffeurs dispatched to Kirra Beach properties, holiday apartments and commercial addresses throughout the suburb. Reliable pricing & booking in Bilinga. AUSZ fares are itemised transparently at the time of booking - your base fare is quoted upfront, with tolls and airport parking passed through at cost where applicable. A $15 after-hours surcharge applies to pickups between 22:00 and 05:00 and is disclosed before you confirm. Critically, AUSZ never applies demand-surge multipliers - rain, Friday peak hour, school holidays and Gold Coast events do not inflate your base fare. Frequent travellers and corporate bookers should note: AuszCorp members pay no commission - roughly 15-20% off every booking - because members access the driver's net rate directly. At $9.90/month or $118.80/year, AuszCorp is the only consumer-membership model of its kind in the Australian premium chauffeur market. Frequently asked questions. How far in advance should I book a chauffeur service in Bilinga? AUSZ recommends booking at least 2-4 hours ahead for standard Bilinga transfers; for early-morning Gold Coast Airport departures before 07:00 or during Gold Coast event periods, booking 24 hours in advance ensures your preferred chauffeur and vehicle are confirmed. Does AUSZ offer a European-fleet chauffeur for Bilinga and Gold Coast Airport transfers? Yes - AUSZ operates an exclusively European fleet of Mercedes-Benz, BMW and Audi vehicles for all Bilinga airport transfers and point-to-point chauffeur bookings on the Gold Coast. Can I request the same chauffeur every time I book in Bilinga? Yes - AUSZ is the only premium chauffeur platform in Australia, ahead of Uber, Blacklane, Hughes and Silver Service, that allows passengers to save and re-request a Preferred Driver through the app; once you've travelled with a chauffeur you trust, you can lock them in for every future Bilinga booking. Ready to experience Bilinga's most reliable chauffeur service? Download the AUSZ app - iOS: bit.ly/auszapp | Android: bit.ly/auszplay - or visit www.auszglobal.com.au to book your next transfer. Your chauffeur will be there before you need them.