Blockhouse

Blockhouse

Brokerage and custody for private alternatives

Overview

Blockhouse provides brokerage and custody infrastructure for private securities and alternative assets. Its platform helps broker-dealers and RIAs manage client investments in alternatives—such as private equity, private credit, real estate, and venture capital—through electronic subscriptions, consolidated reporting, and secure custody. The system handles onboarding, digital processing, and unified reporting, giving advisors and clients a single view of alternative asset data, and it is FINRA-registered and SIPC member for asset safety. The company aims to modernize private markets by replacing paper-based processes and making alternative investments easier to access, transparent, and efficiently managed for advisors and their clients.

About Blockhouse

Simplify's Rating
Why Blockhouse is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Seed

Total Funding

$200K

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • SEC's May 15, 2025 custody FAQ lowers broker-dealer barriers for tokenized securities.
  • Private markets keep digitizing, rewarding infrastructure that standardizes onboarding and reporting.
  • Wealth advisers want single-view alternative-asset portfolios, strengthening Blockhouse's workflow thesis.

What critics are saying

  • Search results already confuse Blockhouse with a crypto firm, hurting recruiting and sales.
  • FINRA exams and Rule 15c3-3 compliance failures can suspend custody operations immediately.
  • A custody breach or asset-segregation error ends the franchise and triggers customer flight.

What makes Blockhouse unique

  • FINRA registration and SIPC membership anchor Blockhouse's trust moat in 2026.
  • Electronic subscriptions, custody, and consolidated reporting replace paper-heavy alternative-asset workflows.
  • Tony Peluso's Forge and SharesPost background targets private-markets liquidity pain.

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Funding

Total Funding

$200k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$200k
Blockhouse
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Company Equity

Employee Social Events

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -3%

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