Bloom & Wild Group

Bloom & Wild Group

Online florist delivering letterbox flowers

Overview

Bloom & Wild is an online florist that delivers fresh, designer-quality flowers in letterbox-sized packaging, so recipients don’t need to be at home to receive them. It serves individuals, businesses, and subscriptions, and ships mainly in the UK with some European delivery. Customers can buy one-off bouquets or subscribe to regular deliveries, with add-ons like vases and chocolates. The company uses data analytics and digital marketing to optimize product offerings and reach customers. Compared to competitors, its key difference is the letterbox packaging that enables contact-free delivery and its combination of single-purchase and subscription models plus corporate services. The goal is to be a leading online flower service known for convenient, predictable delivery and a scalable revenue model through subscriptions and expansion into more markets.

About Bloom & Wild Group

Simplify's Rating
Why Bloom & Wild Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Goods

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$193.1M

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • Adjusted EBITDA improved £8.8 million to £4.1 million for year ending March 2024.
  • 2024 customer-retention focus and cost cuts sharply reduced losses, signaling operational discipline.
  • 2024 WellBox and 2026 Marco Pierre White collaborations expand corporate and promotional reach.

What critics are saying

  • Bloom & Wild posted £100.5 million pre-tax losses in 2023 after cost-of-living pressure.
  • Supermarkets control about 50% of UK cut-flower share, crushing pricing power.
  • Subscriptions exposed demand softness; if retention slips, the model loses its economics.

What makes Bloom & Wild Group unique

  • Bloom & Wild pioneered letterbox flowers, making delivery work without recipients home.
  • 2021 Bloomon acquisition made Bloom & Wild Europe's largest online operator by deliveries.
  • Three-brand European platform spans UK, France, Germany, Ireland, Austria, Belgium, Denmark.

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Funding

Total Funding

$193.1M

Below

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Vacation

Family Planning Benefits

Fertility Treatment Support

Wellness Program

Mental Health Support

Stock Options

Equity share

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
This Is Oxfordshire
Apr 15th, 2026
Marco Pierre White restaurant teams up with Bloom & Wild.

Marco Pierre White restaurant teams up with Bloom & Wild. Bloom & Wild (Image: PR) A new collaboration between Marco Pierre White's Steakhouse restaurant in Oxford and online florist Bloom & Wild has brought together fresh seasonal flavours and beautiful blooms. The offer will give new Bloom & Wild customers 20 per cent off, while returning customers can enjoy 15 per cent off their next floral order. The collaboration coincides with the arrival of the restaurant's new seasonal menu, which the business says reflects the "vibrant ingredients and lighter dishes" that accompany the changing of the season. One of the UK's most popular online florists, Bloom & Wild is known for its letterbox flowers and thoughtfully curated bouquets. Paired with the culinary expertise of famed chef and restaurateur Marco Pierre White, the collaboration offers diners something extra special this spring. Venue director Madalina Duminica said: "This is a fabulous way to not only step into spring, but to come and try its brand-new seasonal menu. "Bursting with fresh, vibrant dishes, it's the perfect excuse to enjoy a meal that's been overseen by the great Marco Pierre White. "And to make guests' visit even more special, the new partnership with Bloom & Wild will help bring a little extra joy."

QSR Media
Mar 16th, 2026
Social Media wrap: joe & the Juice becomes DBU health partner; krispy Kreme Mother's Day gift combo; Chaiiwala unveils new dessert.

Social Media wrap: joe & the Juice becomes DBU health partner; krispy Kreme Mother's Day gift combo; Chaiiwala unveils new dessert. Joe & the Juice becomes the official health partner of DBU and the Danish National Football teams until 2028. Krispy Kreme UK partnered with online florist Bloom and Wild for a Mother's Day gift combo. Join QSR Media UK community Chaiiwala unveils new dessert.

EU-Startups
Jan 16th, 2025
Bloom & Wild Co-founder and CEO Aron Gelbard will speak at the EU-Startups Summit 2025!

Bloom & Wild co-founder and CEO Aron gelbard will speak at the EU-Startups Summit 2025!

Business Manchester
Oct 8th, 2024
WellBox Collaborates with Bloom & Wild to Provide Fresh Flowers and Plants for Businesses, Offering Greater Gifting Flexibility

The partnership unites WellBox's streamlined corporate gifting platform with Bloom & Wild's much-loved flower collection, while supporting local homeless charities and foodbanks with every purchase.

Besteverad
Sep 27th, 2024
Bloom & Wild Says: No More Sending New Baby Gifts

In response to this issue, Bloom & Wild, a well-known florist, has launched a heartfelt campaign called "Delay the Delivery."

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