Bloom Sparkling Energy launches US viral sensation 'Crisp Apple' flavour in Australia. Sydney, November 11, 2026 - Bloom Sparkling Energy Crisp Apple is now available to Australian shoppers through 7-Eleven, following strong consumer demand in the United States with Americans purchasing 15 million cans during the launch. Bloom Sparkling Energy Crisp Apple delivers a bright, crisp apple flavour with a clean, refreshing finish. Bloom reports that it became the brand's fastest-selling single SKU, generating more than US $1 million in sales in a single launch week and delivering four times the sales productivity of Bloom's previous bestselling flavour. Its 24-pack is the number-one-selling beverage on TikTok Shop by volume, while Crisp Apple now ranks first in sales across Bloom's portfolio. "We knew Crisp Apple was something special, but even we weren't prepared for the response. It was meant to be a limited edition, then our community made it clear they wanted it to stay. I'm so excited that Australians can now try it, especially as we head into summer." said Mari Llewellyn, Co-Founder of Bloom Nutrition The Australian launch is being supported by creator Olivia May as part of Bloom's Crisp Apple partnership with 7-Eleven and its formulation and design are specific to the Australian market. With better-for-you ingredients including prebiotics, each flavour of Bloom Sparkling Energy is made with zero sugar and natural caffeine to deliver a smooth and clean energy boost without the crash - and only 10 calories per can. Bloom Sparkling Energy has reported sales of more than 35 million cans and distribution in over 51,000 stores across the US. With Bloom Sparkling Energy now available at all 7-Eleven stores across Australia, the launch of Crisp Apple gives consumers even more access to Bloom's better-for-you energy - just in time for Christmas. About Bloom Nutrition Bloom is a US wellness and functional nutrition brand co-founded by Mari Llewellyn and Greg LaVecchia. Its range includes nutritional supplements and Bloom Sparkling Energy. For all media inquiries and samples please contact: Rachel Taylor, Media Monkey ([email protected] / 0416 112 101) About Bloom Nutrition. Bloom is a US wellness and functional nutrition brand co-founded by Mari Llewellyn and Greg LaVecchia. Its range includes nutritional supplements and Bloom Sparkling Energy.

Bloom takes The Future of Storytelling inside its Flavor Innovation 'universe' at NACS 2026. Monday, October 19, 2026 From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026. "Everything we do at Bloom is building a world, whether online, in person, at trade shows," says Erica Tam, senior vice president of brand at Bloom Nutrition. "For consumers and buyers, it's almost like an adventure." The brand just started stepping into IRL experiences about a year ago, with among notable moments a 7-Eleven takeover at Coachella, fueling up consumers before the festival with energy drink samples and upping the energy with DJs, photo moments and road-trip giveaways. The same vibe powered the over-the-top pink booth at NACS 2026. "We treat every audience that comes to our experience as if it's our core audience, no B2B, or B2C," says Kim Trieu, experiential marketer at Bloom. "They're just humans. That means that our spaces won't change format because it's a trade show." At the booth, attendees could grab a cold drink and take photos on a plush couch of the Shirley Temple lounge, see themselves in a carnival-style mirror and, of course, sample upcoming Iconic Treats flavors, like Cotton Candy, Strawberry Shorty and Lemon Freezy. (Exhibit partner: Good Time Creative) "At trade events, it's especially important for us to bring innovation in a way that's exciting and not another sales pitch," Tam says. "Rather than just having a booth with cans, we wanted to bring the entire thematic so buyers would really remember it and feel like they can't wait to put it in their store. We treat them almost like a consumer because it's a very emotional experience." Bringing viral brand to traditional trade show. Bloom Nutrition has built a strong social media presence through TikTok and creator-driven marketing, using viral content and influencer partnerships to turn its wellness products into consumer hits. How did that translate to activating at a trade show focused on convenience-store products? "Leaning into who we are, because it's easy to shape-shift to appeal to everybody," Tam says. "We're female-leaning brand, we're fun, we're whimsical, we're wellness, and that's what makes us stand out. The other part is leaning into innovation and helping buyers see what's next." Data-Driven Flavor Innovation made fun. To test out new flavors, Bloom created a Flavor Innovation Lab last year, where fans can sample unreleased flavors and vote on their favorites, getting real-time market validation, strengthening emotional connections and making launch decisions based on actual customer reactions. "We know our consumers are flavor obsessed," Tam says, "They rank them and vote on what comes out next, and those flavors make it into our strategy." Bloom's active Try Your Best (TYB) community helps drive the success of activations like the Flavor Innovation Lab and other brand experiences, giving fans opportunities to engage with the brand while providing insights that shape future strategies. "Everyone felt so excited to try unreleased flavors. They were hyping it up online, and it was probably one of our biggest social virality moments," Trieu says. The flavor Strawberry Rose, for example, wasn't a top initially a top choice, but it was ranked high by the community and was launched for Valentine's Day online only, creating lots of social buzz and selling out within two weeks. Coming up. For 2027, Tam says the brand plans to focus on creating a few larger marquee events that showcase the brand's entire portfolio. "Bloom has completely taken over the internet; it's all over TikTok, no matter where we pop up, there're always lines across our activations. I'm most excited about giving people an opportunity to interact with our brand in real life and setting the standard for what events can be. We're going to do it the Bloom way." Have a story idea? Reach out to EM's editor-at-large Anna Huddleston.