Bloom Nutrition's energy drinks arrive in Australia. July 28, 2026 US brand Bloom Nutrition has launched its Sparkling Energy Drinks in Australia. With better-for-you ingredients including prebiotics, each 355ml can of the "viral" energy drink is made with zero sugar and 113mg of natural caffeine from green coffee beans, B-vitamins, apple cider vinegar and ginseng. The beverage is said to deliver a "smooth and clean energy boost without the jittery crash" - and also contains "only" 10 calories per can. "We started Bloom because we wanted to help people feel their best, so bringing that to Australia is exactly the kind of moment that makes this all worth it," says Bloom Nutrition co-founder Mari Llewellyn. "Our Sparkling Energy Drinks feel like a natural next step - each drink is designed for the active, wellness-forward lifestyles of Australians." Bloom Sparkling Energy is now available at 7-Eleven across Australia for an RRP of $7. Flavours include Strawberry Watermelon, Peach Mango and Raspberry Lemon. More retailers and flavours are expected to follow, with Juicy Orange and the "highly anticipated" Crisp Apple due to launch in late 2026.

Chip City, Bloom collab on Apple Fritter cookie. The LTO will be available on National Apple Day (oct. 21) and again from oct. 24 - 30. In celebration of National Apple Day, Chip City Cookies is partnering with Bloom to launch a limited-time Crisp Apple Fritter Cookie. The NYC-based cookie chain will offer the new flavor at its more than 50 locations nationwide. The Crisp Apple Fritter Cookie features a sugar cookie base spiced with cinnamon, mixed with glazed donuts, and topped with apple pie filling and vanilla icing. The cookie is inspired by Bloom's new limited-edition Sparkling Energy Drink flavor, which delivers orchard-inspired sweetness and a juicy apple bite. The cookie will be available for $7.00 (plus tax) on Tuesday, October 21, in honor of National Apple Day, and will return to the menu from October 24 - 30. "We're excited to bring the tastes of fall to life with our new Crisp Apple Cookie, inspired by Bloom's Sparkling Energy. This limited-edition treat blends the warm, comforting flavor of apple pie with just the right touch of sweetness and spice. It's the perfect way to celebrate the season - a little crisp, a little sweet, and 100% fall," says Peter Phillips, co-founder and CEO of Chip City Cookies.