Bloomreach launches multi-agent "ask Me Anything" Capability powered by Loomi, transforming the search bar into a single entry point for shoppers. MOUNTAIN VIEW, CA, August 5, 2026 - Bloomreach, the AI company for personalization, today announced the launch of a new "Ask Me Anything" agentic capability for brands and retailers. Powered by Loomi, the company's agentic personalization platform, the experience transforms the search bar into a single entry point where shoppers can search by keyword, ask conversational shopping questions, and even get help with customer service - all without switching tools or pages. The "Ask Me Anything" capability works by stitching together a number of different functionalities. Loomi conversational agent serves as the orchestration layer, recognizing shopper intent and routing each request to the right experience in real time. Keyword searches leverage Loomi's deep capabilities in traditional search and merchandising to give fast, relevant responses. Shopping questions leverage its generative capabilities to provide more thorough expertise and guidance. Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar. These questions get routed to a brand's existing service agent, easily plugging into existing workflows and service desk setups. For shoppers, everything happens within a single window, offering a seamless experience. "Shoppers don't think in channels or tools - they just have questions and needs," said Anirban Bardalaye, Chief Product Officer, Bloomreach. "What we've built brings that reality to life for ecommerce. One entry point, powered by Loomi, that understands any intent and returns the right experience instantly. That's the power of having your entire experience orchestrated by a single AI context layer." The "Ask Me Anything" experience is available now and is already supporting shoppers with reduced friction, faster answers, and a richer experience from the first query to the final click. About Bloomreach Bloomreach personalizes the customer experience through Loomi, its agentic personalization platform. With apps spanning email, web, ads, search, and more - and agents spanning marketing and conversational shopping - Loomi brings real-time personalization to life at every customer touchpoint. From retail to financial services, hospitality to gaming, Loomi powers personalization for 1,400+ global brands, including American Eagle, Sonepar, and Pandora. Ready to see Bloomreach in action? Share with your community.

Bloomreach has launched an "Ask Me Anything" capability that transforms the search bar into a unified entry point for shoppers. Powered by the company's Loomi agentic personalisation platform, the feature allows customers to conduct keyword searches, ask conversational shopping questions, and access customer service without switching tools or pages. The Loomi conversational agent serves as an orchestration layer, recognising shopper intent and routing requests to the appropriate experience in real time. Through integrations with third-party customer service agents, shoppers can ask questions about orders and returns directly in the search bar. The new capability is available now and already supporting shoppers. Bloomreach provides personalisation services to over 1,400 global brands, including American Eagle, Sonepar, and Pandora.

How Pampered Chef went from vision to value in just 90 days. Bloomreach Case Study Marketing Automation Enterprise Marketing Customer Data Platform 3 mins read For more than 40 years, Pampered Chef has been bringing people together around the dinner table. Supporting their beloved kitchen tools and engaging cooking parties is a highly complex, dual-pronged business model. Pampered Chef sells direct-to-customer and relies heavily on a massive network of independent consultants who sell directly to customers via hosted virtual and in-person events. When faced with the impending end-of-life of their legacy Salesforce Marketing Cloud environment, Pampered Chef needed to move fast. They needed a more modern, marketer-friendly platform capable of advanced behavioral segmentation, and they needed it before their legacy system shut-down. The challenge? They had exactly 90 days to complete this massive migration, and it had to be done right in the middle of Q4, the busiest shopping season of the year. Pampered Chef turned to Bloomreach and IM Digital to manage the transition. The challenge: complexity on a strict deadline. Pampered Chef's requirements went far beyond a standard platform migration. Their legacy system had become restrictive, leading to dormant customer journeys and a reliance on IT to execute marketing campaigns. IM Digital needed to transition them to Bloomreach, a leading Customer Data Platform and marketing automation engine, to achieve faster time-to-market and integrate AI into their marketing workflows. However, the unique consultant-led business model added incredible complexity: * Dual-Audience Architecture: IM Digital had to migrate standard D2C transactional and lifecycle programs, while simultaneously engineering automations capable of handling consultant-led communications. * Decentralized Data: Consultants manage their own communications to external recipient lists acquired through word-of-mouth and private parties. * Internal Motivation Engine: IM Digital needed to migrate and improve the complex lifecycle programs designed to promote, inspire, and motivate the independent consultants to hit their sales goals. * Massive Scale: The migration included over 120 unique email templates and more than 50 automated programs operating across two distinct geographic regions. The solution: agile execution meets elite technical excellence. Operating under IM Digital's agile delivery framework, its cross-functional Retention Marketing team worked as a seamless extension of the Pampered Chef team, ensuring data integrity and mitigating risk during the high-stakes Q4 window. Instead of replicating old processes in a new tool, IM Digital engineered a unified data architecture within Bloomreach connecting direct customers and consultant networks. IM Digital streamlined workflows, rebuilt 120+ templates for dynamic rendering, and mapped out complex automation logic that empowered both corporate marketers and independent consultants to communicate effectively. The results: delivering immediate value. In 90 days, IM Digital successfully launched Pampered Chef on Bloomreach, meeting the Q4 deadline without disrupting critical holiday revenue streams. The migration transformed their marketing operations: * Restored Revenue Opportunities: The real victory was reviving highly profitable customer lifecycle journeys that had been abandoned due to the sheer complexity and limitations of their legacy provider. * Lower Total Cost of Ownership (TCO): By consolidating their stack and reducing technical debt, Pampered Chef achieved a much lower TCO while vastly expanding their capabilities. * Advanced AI & Personalization: Pampered Chef now uses Bloomreach's AI architecture for hyper-personalized product recommendations, predictive analytics, and deep behavioral segmentation based on actions far beyond the initial purchase. * Empowered Marketers: The marketing team is no longer bottlenecked by technical constraints, allowing them to be in-market faster and drive agile, data-driven campaigns. Pampered Chef's migration proves a focused partnership can modernize complex enterprise architectures rapidly and securely. Michael Moore Director of Lifecycle Marketing With two decades of agency experience and expertise across email, SMS, on-site personalization, leads a team that builds scalable lifecycle programs that drive revenue and improve customer experience helping clients move from fragmented execution to strategic, data-driven lifecycle marketing.