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Overview
Blue Onion Labs provides a data platform for finance teams in the e-commerce and retail space, anchored by its Blue Onion Data Hub. The platform automates the collection, cleaning, and analysis of sales data to deliver audit-ready information. It supports automated order-to-cash reconciliation, ensures fulfillment data accuracy, and automates COGS reporting, with special focus on Netsuite integrations and reconciliation for returns, exchanges, and upsells. By centralizing and transforming data, the product improves financial forecasting and sales analytics. Unlike broader data tools, its strength lies in end-to-end reconciliation and audit-ready outputs tailored to e-commerce finance, with a clear emphasis on Netsuite and revenue/cash visibility. The ultimate goal is to help finance teams save time and resources, streamline financial operations, and shift focus to higher-value tasks like forecasting and strategic analysis.
About Blue Onion Labs
Industries
Data & Analytics
Enterprise Software
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$10.1M
Headquarters
New York City, New York
Founded
2020
Simplify's Take
What believers are saying
- $10M Series A from Viola FinTech in 2025 fuels AI infrastructure and integrations.
- Trusted by Supergoop! and BarkBox, reconciling $3B+ transactions for 200+ brands.
- Daily book closing enables real-time insights amid accelerating multi-channel complexity.
What critics are saying
- NetSuite's AI reconciliation module erodes demand in 6-12 months via 2025 updates.
- Shopify Plus embeds AI data cleaning, commoditizing automation by Q1 2026.
- EU Digital Finance Act 2027 mandates expose NetSuite dependency, rendering subledgers obsolete.
What makes Blue Onion Labs unique
- Blue Onion's AI subledger automates order-to-cash reconciliation with 99% accuracy.
- Handles retroactive adjustments and partial refunds from multi-channel platforms seamlessly.
- Provides embedded analytics for LTV and retention to non-finance teams.
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Funding
Total Funding
$10.1M
Below
Industry Average
Funded Over
2 Rounds
Y CombinatorIndustry standards
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 11%2 year growth
↑ 8%Blue Onion, an e-commerce subledger, has completed a $10 million Series A funding round led by Viola FinTech.
Blue Onion has raised $10M in a Series A funding round led by Viola FinTech, bringing total funding to $17.6M. The company, trusted by brands like Supergoop! and BarkBox, aims to enhance its AI-driven financial data infrastructure, automating reconciliation processes and ensuring data accuracy. Founded in 2020 by Lyndsey Bunting, Blue Onion plans to expand integrations, support more accounts, and build a strong community through partnerships and customer education.
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About Blue Onion Labs
Industries
Data & Analytics
Enterprise Software
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$10.1M
Headquarters
New York City, New York
Founded
2020
There are no jobs for Blue Onion Labs right now.
Find jobs on Simplify and start your career today