Girl Scouts to honor Chattanooga business leader Marie Webb at Trefoil Society Luncheon. Nov. 03, 2026 Girl Scouts of Southern Appalachians will honor local business leader Marie Webb at the 2026 Trefoil Society Luncheon for the Tennessee Valley and North Georgia region. The annual fundraising event recognizes remarkable women who exemplify the spirit of Girl Scouting. As senior vice president and chief human resources officer at Chattanooga-based BlueCross BlueShield of Tennessee, Webb champions the company's values and an inclusive culture. BlueCross has earned repeated recognition from Forbes, including placement on its lists of Best Large Employers, Best Employers for Women and Best Employers for Diversity. The luncheon celebrating Webb will be held at the Waterhouse Pavilion, 850 Market St., in Chattanooga on Tuesday, Nov. 10, at 11:30 a.m. Tickets are $75 and available for purchase at TrefoilSociety.org. "Girl Scouts is about preparing girls to lead and make a difference in their communities, and Marie Webb is a great example of those values in action," said Lynne Fugate, CEO of the Girl Scout Council of the Southern Appalachians (GSCSA). "Her leadership and commitment to people have made a meaningful impact across Chattanooga and beyond." Before joining BlueCross BlueShield of Tennessee, Webb served as senior vice president of human resources and chief talent and inclusion officer at EPB in Chattanooga, where she led the company's evolution into a technology-focused organization. She earned a bachelor's degree in liberal arts from Denison University and a master's degree in human resource development from Xavier University. Girl Scout Ella Munsuz will speak at the luncheon about how Girl Scouting has impacted her life. The Trefoil Society luncheons are named after the trefoil-shaped pin that Girl Scouts receive to symbolize the acceptance of ethical leadership values and are held in the council's Appalachian Highlands, East Tennessee and Tennessee Valley & North Georgia regions each year. Sponsors for the Trefoil Society Luncheon in Chattanooga include First Horizon Foundation, Graphic Creations, Chattanooga City Lifestyle magazine and River City Company. Other companies or individuals seeking to honor Webb with a sponsorship should email [email protected] or call Alicia White Price at 865-244-4188. All donation checks should be sent to Girl Scouts of Southern Appalachians, Attn: Development, 1567 Downtown West Blvd., Knoxville, TN 37919. About Girl Scout Council of the Southern Appalachians. Girl Scouts is the preeminent leadership development organization for girls, offering programs that give every girl a chance to practice a lifetime of entrepreneurship, adventure and success - whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike, advocate for community causes or make their first best friends. The Girl Scouts of Southern Appalachians has approximately 11,500 girl and adult members in 46 counties from southwest Virginia, through eastern Tennessee, and northern Georgia. Membership is open to all girls from kindergarten through their senior year in high school. Backed by trusted adult volunteers, mentors and millions of alums, Girl Scouts builds girls of courage, confidence and character who make the world a better place. To join MoxCar, volunteer, reconnect or donate, visit girlscoutcsa.org or call 800-474-1912.

Sitecore Symposium 2026: AI is influencing choice. Make Your Brand Part of the Answer. AI is reshaping the shortlist before many customers reach your website. When someone asks an AI assistant what to buy, which company to trust, or where to start, the answer can determine which brands enter consideration and which ones don't. That makes visibility in AI-driven discovery a business priority, not another marketing channel to manage. AI is influencing choice. Sundog Interactive, Inc. can make your brand part of the answer. At Sitecore Symposium 2026, November 10-12 in Orlando, Sundog Interactive, Inc.'ll show what that takes. As a Titanium Sponsor, Sundog Interactive, Inc. is bringing practical ways to strengthen how your brand appears in AI-driven discovery, build content operations that can keep pace, and create digital experiences that give customers a reason to keep engaging. The opportunity for digital leaders is clear: earn visibility earlier, move with greater speed, and make every interaction count. Elevate Your Brand Visibility Search is no longer the only place where brands compete to be discovered. Customers are turning to AI assistants and answer engines to research products, compare companies, and narrow their choices. That puts a new question in front of marketing teams: What do these systems know about your brand, and how accurately do they represent it? At the AI Visibility Expert Hub in the Solutions Pavilion on November 11 and 12, you can sit down with its experts for a one-on-one AEO and GEO consultation to discuss your personalized Scrunch report. Sundog Interactive, Inc.'ll look at how your brand appears across AI-driven discovery, how that visibility compares with competitors, and where you have opportunities to improve. You'll leave with a clearer picture of where your brand stands and specific areas your team can address. At its booth, you can also explore solutions built around specific business needs, including an AI Concierge for healthcare, its Search Visibility Advisory offerings, and AI accelerators that help teams put AI into working processes. The goal is to make your brand easier to find, understand, and choose wherever customers begin. Build the Content Operation to Keep Up Being part of the answer requires the content and infrastructure behind it to keep pace. Marketing teams produce content for more channels and experiences while still managing accessibility, governance, brand standards, and quality. Increasing output without addressing those operational demands only adds complexity. Its client, BlueCross BlueShield of Tennessee, is a finalist in Sitecore's 2026 Digital Impact Awards in the Intelligent Tech Stack category, recognizing organizations that connect technology to improve digital experiences and business results. Stop by its booth to learn how the organization modernized content operations across 42 digital properties, increasing publishing velocity while strengthening accessibility and governance. Connect With the People Shaping What Comes Next The decisions behind better digital experiences rarely happen in isolation. Its Women in Digital Breakfast returns November 12 for its third year, bringing women and allies together for candid conversation about AI, leadership, career growth, and how digital work is changing. Megan Mueller Jensen will moderate this year's panel, with the conversation centered on experiences and lessons people can take back to their teams and careers. It's also a chance to build relationships with others working through many of the same leadership and technology decisions. On November 11, Sundog Interactive, Inc. is teaming up with Vercel for an invite-only evening at EPCOT, building on its recognition as Vercel's Solution Partner of the Year for the Americas. After a day of sessions, attendees will have a more relaxed setting for dinner and conversation with peers across the Sitecore community. Make Your Brand Part of the Answer If you're headed to Orlando, come see what AI-influenced discovery means for your brand. Visit the AI Visibility Expert Hub to understand where you appear today. Join Sundog Interactive, Inc. on stage to hear how organizations are modernizing content operations at scale. Talk with its experts about agentic marketing, Sitecore, and the digital priorities shaping your 2027 plans. You'll find Sundog Interactive, Inc. in the Solutions Pavilion, in its sessions, at the Women in Digital Breakfast, and throughout Symposium. AI is influencing what customers discover and consider. Let's make sure your brand earns its place in the answer. Visit its resource center for more information: Perficient at Sitecore Symposium 2026. The Editorial Team delivers updates on what is happening across Perficient, highlighting the news, milestones, and events that move its business forward.