Blueground

Blueground

Tech-enabled rental of furnished serviced apartments

Overview

Blueground rents out fully furnished, serviced apartments across many countries and cities for travelers, students, employees, and mobility managers. Customers search online, book instantly on the website, and move in, with apartments featuring professional interior design, high-speed Wi‑Fi, smart entertainment, kitchenware, and optional access to gyms or pools; a guest app handles support and services, including housekeeping. The company differentiates itself by offering turnkey, well-designed spaces backed by a tech-enabled, scalable rental experience and city-specific partner services. Its goal is to provide a flexible, hassle-free housing solution while expanding its international footprint.

About Blueground

Simplify's Rating
Why Blueground is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Real Estate

Company Size

501-1,000

Company Stage

Series D

Total Funding

$335.7M

Headquarters

New York City, null

Founded

2013

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Simplify's Take

What believers are saying

  • Blueground launched Kuala Lumpur in April 2026, extending its Asia footprint.
  • Vidle Housing integrated Blueground inventory on April 9, 2026, widening healthcare-traveler demand.
  • CORT’s 2024 U.S. partnership gives Blueground faster furniture deployment across 2,000 cities.

What critics are saying

  • Los Angeles settled Blueground’s 2025 wildfire price-gouging case for $1.2 million on May 20, 2026.
  • That judgment imposes five-year compliance limits, constraining emergency pricing and future urban growth.
  • A repeat consumer-protection crackdown in cities like New York or London becomes existential.

What makes Blueground unique

  • Blueground runs 40,000+ furnished homes across 50+ cities, built for 30-day-plus stays.
  • Its Partner Network and franchising expand inventory without owning every apartment.
  • The Guest App handles booking, extensions, cleaning, and maintenance end-to-end.

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Funding

Total Funding

$335.7M

Above

Industry Average

Funded Over

10 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$45M
Blueground
$50M
Hello Fresh
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Parental Leave

Unlimited Paid Time Off

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-1%
PYMNTS
Feb 5th, 2025
Proptech Startup Blueground Accused Of Price Gouging During La Fires

Los Angeles accused rental startup Blueground of price gouging following the city’s wildfires.City Attorney Hydee Feldstein Soto’s office filed a civil action against the company, alleging it drove up the prices of its rentals by more than 10% and up to more than 50% in some cases, in violation of Los Angeles’ anti-gouging law, according to a Tuesday (Feb. 4) press release. The law is automatically triggered when the city declares a state of emergency during a natural disaster.“It is not only unconscionable for Blueground to take advantage of Angelenos when they are at their most vulnerable, it is illegal and must stop immediately,” Soto said in the release. “Our prosecutorial offices at the state, county and local levels are united in this effort to fight price gouging and hold accountable individuals and businesses who prey on our residents during this unprecedented emergency.”Several Blueground rental properties’ prices rose on or after the emergency was declared Jan. 7, per the release. For example, one apartment that had been advertised for $2,000 per month on Dec

Tech.eu
Jan 30th, 2025
Building A Thriving Tech Ecosystem: European Tech Companies That Became Unicorns In 2024

Unicorn companies are crucial drivers of innovation, economic growth, and technological progress in Europe. Often, they introduce groundbreaking technologies, creating new industries or transforming existing ones. Their presence signals a mature and investable tech landscape. By generating significant revenues, these companies contribute to national GDPs, tax bases, and regional economies.Unicorns emerge from a strong startup ecosystem and, in turn, support it by fostering innovation and enabling global market access. They also drive knowledge spillover, talent circulation, and shared infrastructure, creating a continuous cycle of growth and entrepreneurship.In 2024, the European tech ecosystem collected €74.4 billion over more than 3.700 deals. Excluding debt funding rounds, 91 companies (2.4 percent of all companies) closed deals worth over €100 million (each)

PhocusWire
Jan 23rd, 2025
Does Reddit Have A Serious Role To Play In Trip Planning?

Once the “Front page of the internet,” social media platform Reddit switched its tagline a few year ago to “Dive into anything” — and that increasingly includes travel planning.Reddit is a United States-based social news aggregation, content rating and forum social network, although half of its users are based outside the U.S. Its dedicated r/travel community has 12 million members, and while. it’s long been used as a community-driven research tool, numbers have soared over the past year.For example, from January through November of 2024, the r/travel "subreddit" — where users may share trip reports and reviews or ask for recommendations. — grew 32% in screen views compared to the same period the prior year. Reddit uses screen-view growth as an indicator of people’s interest in a community, because people can visit a community to read the posts and not be a member of it

PhocusWire
Dec 23rd, 2024
How Travel Startup Funding Shaped Up In 2024

Amid what has proved quite a bleak year for travel startup investment, a number of deals have stood out in 2024.Companies that come under the broad banner of hospitality technology have secured significant funding demonstrating the ongoing belief from the investment community that modernization can drive real change and efficiency compared to current systems and processes.Mews, with its funding round of $110 million announced in March is a good example, as is Guesty with $130 million announced in April. More recently, Lighthouse announced $370 million in growth investment and Hostaway just last week landed $365 million. Get a dose of digital travel in your inbox each day

Business Wire
Aug 22nd, 2024
Blueground Announces Strategic Partnership with CORT Furniture Rental to Expand On Demand Housing Solutions in the U.S.

Blueground announces Strategic partnership with CORT Furniture Rental to expand On Demand housing solutions in the U.S.

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