B

Blueground

Tech-enabled rental of furnished serviced apartments

Overview

Blueground rents fully furnished, serviced apartments across many countries and cities, designed by professional interior designers for a turnkey living experience. Customers search online, book instantly, and move in, with apartments that include high-speed Wi‑Fi, smart home features, kitchenware, and optional access to gyms or pools; a guest app supports services like home cleanings and other essentials. Its approach combines quality, design-ready spaces with a tech-enabled, hassle-free booking process and city-specific partner services to support residents. The goal is to offer a flexible, convenient housing solution for travel, study, work, or mobility needs while expanding its international presence.

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About Blueground

Simplify's Rating
Why Blueground is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareReal Estate

Company Size

501-1,000

Company Stage

Series D

Total Funding

$335.7M

Headquarters

New York City, United States

Founded

2013

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What believers are saying

  • January and April 2026 Vidle partnerships opened healthcare staffing channels.
  • June 2026 Taipei expansion with Platinum Real Estate adds Asia growth.
  • Blueground's own blog, updated November 11, 2026, signals active product momentum.

What critics are saying

  • Los Angeles settled a $1.2 million price-gouging case on May 18, 2026.
  • The settlement forces refunds and stigma through May 7, 2027.
  • A sustained occupancy collapse forces asset sales and bankruptcy protection.

What makes Blueground unique

  • Blueground's 40,000 turnkey apartments across 50+ cities beat fragmented local operators.
  • Its Guest App streamlines booking, payments, and support for travelers and employers.
  • Hybrid inventory plus on-demand sourcing through Vidle reached healthcare travelers in April 2026.

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Funding

Total Funding

$335.7M

Above

Industry Average

Funded Over

10 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$45M
$50M
$70M
$80M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Parental Leave
  • Unlimited Paid Time Off
  • Phone/Internet Stipend

Growth & Insights and Company News

6 month growth

0%

1 year growth

2%

2 year growth

-1%
Service Apartment News
Nov 10th, 2026
TheSquare expands leadership team with three hires.

TheSquare expands leadership team with three hires. Reading Time: 2 minutes UK: Global serviced apartment provider TheSquare has expanded its leadership team with three appointments in its commercial and acquisition divisions. Mark Houston joins TheSquare as associate director, commercial operations. He brings more than 20 years of experience to the role, previously serving as director of sales and operations at Urban Chic and senior client programme manager at SilverDoor. At TheSquare, Houston will focus on enhancing business performance, operational efficiency, and customer experience across TheSquare and its MySquare owned and leased property portfolio. He will also lead the account support team which services travel management (TMC), relocation (RMC) and corporate clients. Eliana Lisuzzo will lead the development of TheSquare's luxury serviced apartment offering as senior commercial manager. She joins from Accor's luxury private home rental brand onefinestay, where she spent more than 3.5 years as regional sales director. Andrew Davis joins TheSquare as head of acquisitions, bringing experience in real estate growth, investment and operations across the serviced apartment, BTR, matched lease and on-demand rental accommodation sectors. Formerly head of UK real estate and general manager at Blueground, Davis will focus on growing TheSquare's core inventory in key markets. "Over the years, TheSquare has built a strong global foundation, and we are now focused on taking the business to the next level," said Sid Narang, CEO of TheSquare. "That means continuing to invest in the best industry talent, cutting edge technology across eCommerce, SaaS and AI to strengthen its offering and meet the evolving needs of its clients. "Mark, Andrew and Eliana each bring valuable industry experience and a fresh perspective to the business. I'm delighted to welcome them to the team as we continue to expand and enhance the accommodation solutions we provide." TheSquare has more than 500,000 vetted properties across 900 cities worldwide on its platform. Highlights: * Global serviced apartment provider TheSquare has expanded its leadership team with three appointments across its commercial operations, luxury, and real estate acquisitions divisions. * Mark Houston joins as associate director of commercial operations to lead operational efficiency and oversee account management teams for corporate, travel, and relocation clients. * Eliana Lisuzzo joins from Accor brand onefinestay as senior commercial manager to oversee the strategic development of TheSquare's luxury serviced apartment offering. * Former Blueground general manager Andrew Davis joins as head of acquisitions to drive real estate growth and expand core portfolio inventory in key global markets.

PYMNTS
Feb 5th, 2025
Proptech Startup Blueground Accused Of Price Gouging During La Fires

Los Angeles accused rental startup Blueground of price gouging following the city’s wildfires.City Attorney Hydee Feldstein Soto’s office filed a civil action against the company, alleging it drove up the prices of its rentals by more than 10% and up to more than 50% in some cases, in violation of Los Angeles’ anti-gouging law, according to a Tuesday (Feb. 4) press release. The law is automatically triggered when the city declares a state of emergency during a natural disaster.“It is not only unconscionable for Blueground to take advantage of Angelenos when they are at their most vulnerable, it is illegal and must stop immediately,” Soto said in the release. “Our prosecutorial offices at the state, county and local levels are united in this effort to fight price gouging and hold accountable individuals and businesses who prey on our residents during this unprecedented emergency.”Several Blueground rental properties’ prices rose on or after the emergency was declared Jan. 7, per the release. For example, one apartment that had been advertised for $2,000 per month on Dec

Tech.eu
Jan 30th, 2025
Building A Thriving Tech Ecosystem: European Tech Companies That Became Unicorns In 2024

Unicorn companies are crucial drivers of innovation, economic growth, and technological progress in Europe. Often, they introduce groundbreaking technologies, creating new industries or transforming existing ones. Their presence signals a mature and investable tech landscape. By generating significant revenues, these companies contribute to national GDPs, tax bases, and regional economies.Unicorns emerge from a strong startup ecosystem and, in turn, support it by fostering innovation and enabling global market access. They also drive knowledge spillover, talent circulation, and shared infrastructure, creating a continuous cycle of growth and entrepreneurship.In 2024, the European tech ecosystem collected €74.4 billion over more than 3.700 deals. Excluding debt funding rounds, 91 companies (2.4 percent of all companies) closed deals worth over €100 million (each)

PhocusWire
Jan 23rd, 2025
Does Reddit Have A Serious Role To Play In Trip Planning?

Once the “Front page of the internet,” social media platform Reddit switched its tagline a few year ago to “Dive into anything” — and that increasingly includes travel planning.Reddit is a United States-based social news aggregation, content rating and forum social network, although half of its users are based outside the U.S. Its dedicated r/travel community has 12 million members, and while. it’s long been used as a community-driven research tool, numbers have soared over the past year.For example, from January through November of 2024, the r/travel "subreddit" — where users may share trip reports and reviews or ask for recommendations. — grew 32% in screen views compared to the same period the prior year. Reddit uses screen-view growth as an indicator of people’s interest in a community, because people can visit a community to read the posts and not be a member of it

PhocusWire
Dec 23rd, 2024
How Travel Startup Funding Shaped Up In 2024

Amid what has proved quite a bleak year for travel startup investment, a number of deals have stood out in 2024.Companies that come under the broad banner of hospitality technology have secured significant funding demonstrating the ongoing belief from the investment community that modernization can drive real change and efficiency compared to current systems and processes.Mews, with its funding round of $110 million announced in March is a good example, as is Guesty with $130 million announced in April. More recently, Lighthouse announced $370 million in growth investment and Hostaway just last week landed $365 million. Get a dose of digital travel in your inbox each day

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