Blueprint

Blueprint

Data-driven subscription management with SMS/WhatsApp

Overview

Blueprint.store builds a platform for businesses to manage customer subscriptions. It connects to a business’s store in about two minutes and lets customers control their subscriptions—like skips or edits—through SMS and WhatsApp. Its data-driven recommendation engine automatically sends reorder prompts to the right customers at the right time, helping boost sales. The platform also provides messaging capabilities so businesses can learn what customers think and respond quickly. Compared with competitors, Blueprint.store combines easy store integration with automated reorder prompts and direct SMS/WhatsApp communication to improve customer retention and engagement. The goal is to help ecommerce businesses grow revenue by simplifying subscription management and strengthening customer relationships with data-driven insights and direct messaging.

About Blueprint

Simplify's Rating
Why Blueprint is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$1.3M

Headquarters

United Kingdom

Founded

2019

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Simplify's Take

What believers are saying

  • Blueprint’s site updated 2026-07-29 shows active product shipping and upkeep.
  • Klaviyo partnership tracking appeared on 2026-02-24, expanding ecosystem reach.
  • Blueprint’s careers page updated 2026-07-02 signals hiring, not contraction.

What critics are saying

  • PitchBook shows only $1.24M raised, leaving little buffer for scaling.
  • Blueprint depends on Shopify, Klaviyo, SMS, and WhatsApp platform rules.
  • Recharge, Bold, and Klaviyo compress Blueprint into a feature, not a category.

What makes Blueprint unique

  • Blueprint’s Shopify sync connects merchants in two minutes, updated 2026-02-26.
  • Blueprint sells subscription control through SMS and WhatsApp, not a traditional portal.
  • Blueprint’s Agency Partner Program, launched 2026-07-04, bakes in retention-led distribution.

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Funding

Total Funding

$1.3M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Remote Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
The Spirits Business
May 14th, 2024
IAADFS to host webinar on Gen Z habits

The International Association of Airport and Duty Free Stores (IAADFS) has partnered with M1nd-set and Blueprint to host a workshop exploring Gen Z customer behaviour in duty free.

Blueprint
Nov 26th, 2021
Blueprint integrates with Shopify Inc.

How to integrate Blueprint with Shopify: Blueprint automatically synchronises with your Shopify store when you create an account.

Blueprint
Oct 29th, 2021
Blueprint launches SMS & WhatsApp marketing platform

Blueprint has launched the world’s first SMS & WhatsApp marketing platform to integrate with Bold Subscriptions V2.

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