BBlueshift provides an AI-powered Customer Data Platform (CDP) that helps marketers improve how they engage customers across many channels. It collects data to create a single view of each customer and uses artificial intelligence to group people into audiences, predict what they might do next, and coordinate messages across email, web, ads, and mobile in a unified way. The platform is sold as software-as-a-service, with customers paying a subscription. Blueshift differentiates itself by combining AI-driven audience insights, predictive intelligence, and omnichannel orchestration within one CDP, which aims to make personalized marketing easier and more scalable for businesses. The company’s goal is to help marketers scale personalized engagement and achieve higher response and engagement rates by using unified customer data and coordinated, multi-channel campaigns.
Work here?Claim your company
Industries
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$95.6M
Headquarters
San Francisco, CA
Founded
2014
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$95.6M
Meets
Industry Average
Funded Over
6 Rounds
The Top Push Notification Software vendors according to the FeaturedCustomers Fall 2026 Customer Success Report rankings. September 29, 2026, 15:22 GMT FeaturedCustomers releases the Fall 2026 Push Notification Software Customer Success Report. COOPER CITY, FL, UNITED STATES, September 29, 2026 / EINPresswire.com / - Today FeaturedCustomers published the Fall 2026 Push Notification Software Customer Success Report to give prospects better insight on which Push Notification Software would work best for their business according to real customer references. The highest rated vendors according to the Fall 2026 Push Notification Software Customer Success Report are: Market Leaders - Airship, Blueshift, CleverTap, MoEngage, OneSignal, and WebEngage were given the highest "Market Leader" award. Market Leaders are vendors with a substantial customer base & market share. Market Leaders have the highest ratio of customer reference content, content quality score, and social media presence relative to company size. Top Performers - AiTrillion, Everlytic, ExpertSender, Omnisend, Pusher, Pushwoosh, Vibes, and VWO Engage were awarded "Top Performer" honors. Top Performers are vendors with significant market presence and enough customer reference content to validate their vision. Top Performers' products are highly rated by its customers but have not achieved the customer base and scale of a Market Leader relative to company size. Rising Stars - Aimtell, Courier, emBlue, Frizbit, iZooto, MagicBell, Notificare, Notix, PushEngage, Pushnami, and PushPushGo were awarded the "Rising Star" honor. Rising Stars are vendors that do not have the market presence of Market Leaders or Top Performers but understand where the market is going and has disruptive technology. Rising Stars have been around long enough to establish momentum and a minimum amount of customer reference content along with a growing social presence. About the Fall 2026 Push Notification Software Customer Success Report: The customer success report is based on over 2,000 pieces of verified customer reference content. A vendor's overall customer success score is reached via a weighted average of their Content, Market Presence, and Company Scores. Of the vendors listed in the FeaturedCustomers' Push Notification Software category, 25 vendors met the minimum requirements needed to be considered for the customer success report. About FeaturedCustomers: FeaturedCustomers, the world's only customer reference platform for B2B business software and services, helps potential B2B buyers research and discover business software and services through vendor validated customer reference content such as customer testimonials, success stories, case studies, and customer videos. Every day the platform helps influence the purchasing decisions of thousands of B2B buyers in the final stages of their buying cycle from Fortune 500 companies to SMB's. For more information, visit https://www.featuredcustomers.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: September 29, 2026, 15:22 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Maggie Mei FeaturedCustomers +1 888-763-8927
Retail digital transformation case studies highlight AI's revenue impact. Explore how retailers like Five Below and APMEX are leveraging AI and automation to achieve remarkable sales growth and boost customer engagement in 2026. Key facts. * Five Below's 22% digital sales boost highlights AI's role in revenue growth and marketing efficiency. * APMEX's 2X conversion rate increase shows personalization's direct impact on multiple revenue metrics. * Brooks Running's 260% CTR rise indicates the financial value of unified customer data in marketing. * Kroger's support ticket drop from 700 to 7 reveals significant operational efficiency gains through AI. * Reliance Digital's 702% ChatGPT traffic surge underscores the need for AI-optimized digital content strategies. Summary. Five Below faced challenges in effectively engaging customers and driving digital sales. By implementing Blueshift's AI-powered personalization, the retailer achieved a 22% increase in digital sales and improved marketing efficiency with a small team. This transformation demonstrates the significant impact of AI on retail revenue generation. Background. Five Below is a discount retail chain specializing in trendy products for teens and pre-teens. Prior to the deployment of AI-powered personalization, the company struggled to effectively utilize customer data to enhance engagement and drive sales across its digital channels. Challenge. The specific problem Five Below aimed to solve was the inability to leverage customer data for personalized marketing, which limited their effectiveness in engaging customers and driving conversions. Solution. Five Below adopted Blueshift's AI technology to unify customer information and automate personalized engagement across various digital channels. This involved implementing predictive intelligence and automated customer journeys, allowing the retailer to execute marketing campaigns with minimal reliance on larger technology teams. Results. The deployment of Blueshift's technology resulted in a 22% increase in digital sales. Additionally, abandoned-cart emails achieved a 41% open rate, and the click-through rate on these emails was 5.3%. Of those who clicked, 21% went on to make a purchase. These outcomes were achieved with a marketing team of only two people. Key insights. Retailers can significantly enhance their digital sales and marketing efficiency through AI-powered personalization, even with limited resources. Automating customer engagement processes can lead to measurable improvements in conversion rates and overall revenue. Customer testimonial. No direct quote is available from the source material. Entities mentioned. Five Below Brooks Running Big 5 Sporting Goods Lulu Hypermarket Hunter Douglas Reliance Digital Technologies customer data platforms personalization conversational AI observability agentic automation predictive intelligence identity resolution Rajani Baburajan Organizations The Business Research Company Key concepts. digital transformation AI-powered personalization customer data unification intelligent automation revenue generation conversion rate improvement operational efficiency customer engagement Definitions. * AI-powered personalization - A technology that uses artificial intelligence to tailor customer experiences based on individual preferences and behaviors. * customer data platforms - Systems that centralize customer data from various sources to create a unified customer profile for better marketing and engagement. * conversational AI - Technologies that enable machines to engage in human-like dialogue, often used in customer service and support. * observability - The ability to measure and understand the internal state of a system based on the data it produces, particularly in IT and application performance. * agentic automation - Automation that allows systems to perform tasks autonomously, reducing the need for human intervention in routine processes. Use cases. * | Increasing digital sales through AI personalization * | Doubling conversion rates with personalized shopping experiences * | Improving customer identity resolution for better targeting * | Reducing support tickets significantly through observability * | Saving employee hours with agentic AI in IT support * | Automating marketing production to enhance efficiency Frequently asked questions. What are the main benefits of retail digital transformation? Retail digital transformation can lead to increased sales, improved conversion rates, and enhanced operational efficiency. By leveraging technologies like AI and customer data platforms, retailers can create personalized experiences that drive customer engagement. How does AI-powered personalization work? AI-powered personalization analyzes customer data to tailor marketing messages and product recommendations to individual preferences. This approach helps retailers improve customer satisfaction and increase sales by delivering relevant content. What role does customer data unification play in retail? Customer data unification consolidates fragmented customer information into a single profile, enabling retailers to understand their customers better. This comprehensive view allows for more effective targeting and personalized marketing strategies. What impact does intelligent automation have on retail operations? Intelligent automation streamlines processes by handling routine tasks without human intervention, which can lead to significant time savings and reduced operational costs. This allows employees to focus on more strategic activities. How can retailers measure the success of their digital transformation efforts? Retailers can measure success through key performance indicators such as sales growth, conversion rates, customer satisfaction scores, and operational efficiency metrics. Tracking these outcomes helps assess the effectiveness of implemented technologies.
BlueConic, a customer growth engine for B2C brands, has acquired Blueshift, an AI-powered cross-channel marketing platform. The combined company serves over 600 customers including ASICS, Free People, L'Oreal, StitchFix and Five Below. The acquisition creates what BlueConic calls the only agentic marketing solution that captures first-party customer behaviour in real time, makes decisions instantly, and executes across web, email, push, in-app and SMS in a single platform. BlueConic builds customer profiles from first-party behaviour and makes decisions in milliseconds, whilst Blueshift extends that decisioning across owned channels. CEO Melissa Murray Bailey said real-time context is becoming "the new competitive moat" as AI agents become the primary marketing operating model. The platform is designed to work across multiple data architectures.
Unlock explosive enterprise growth with next gen CDP marketing strategies. nathanielleee Jun 18, 2026 Leveraging CDPs for Enhanced customer engagement in enterprise marketing. In today's competitive landscape, enterprise businesses increasingly turn to Customer Data Platforms (CDPs) to unify customer data and deliver personalized experiences at scale. Recent industry developments highlight how CDPs are evolving beyond data collection into actionable insights, transforming marketing strategies. Let's explore how this shift can empower enterprises to optimize their marketing efforts and drive meaningful growth. The evolution of CDPs: from data aggregation to real-time activation. Traditionally, CDPs focused on gathering and consolidating customer data from multiple sources, creating comprehensive unified profiles. However, recent advancements - such as the acquisition of Blueshift by BlueConic - signal a strategic move toward real-time data activation. This evolution allows marketers to immediately act on customer behaviors, preferences, and contextual signals, resulting in more timely and relevant engagement. BlueConic's acquisition of Blueshift underscores this strategic pivot, emphasizing the importance of integrating CDPs with marketing automation platforms like Marketo, HubSpot, and Salesforce. These integrations facilitate real-time personalization, adaptive campaigns, and a more cohesive customer journey - especially crucial for enterprise firms managing complex, multi-channel interactions. Impacts on enterprise marketing strategies. * Enhanced Personalization: By leveraging real-time data activation, enterprises can tailor messaging down to the individual level across channels, increasing conversion rates and customer loyalty. * Improved Campaign Efficiency: Automated workflows driven by unified data reduce manual effort and accelerate response times, freeing up resources for strategic planning. * Deeper Customer Insights: Integrated CDPs provide a 360-degree view of customer interactions, enabling more informed decision-making and targeted marketing initiatives. Implementing a cdp-driven strategy: step-by-step tutorial. Here's how enterprise businesses can practically harness these advancements for improved marketing outcomes: * Select and Integrate Your CDP: Choose a platform like BlueConic or Blueshift that offers seamless integration with your existing CRM (e.g., Salesforce) and marketing automation tools (Marketo or HubSpot). * Centralize Customer Data: Consolidate data sources - website, email, social media, CRM - to build comprehensive customer profiles. * Enable Real-Time Data Activation: Configure triggers and workflows that automatically respond to customer behaviors, such as browsing patterns or purchase intent. * Personalize Campaigns: Use unified customer data to craft relevant messaging, content, and offers tailored to individual preferences. * Monitor and Optimize: Continuously analyze engagement metrics and adjust automation rules to improve performance. For example, an enterprise SaaS provider can implement this strategy to automatically send customized onboarding emails based on user activity levels captured in the CDP. When a user engages heavily with certain features, the system triggers targeted content that highlights advanced functionalities, increasing adoption and retention. Conclusion. As enterprise marketing continues to evolve, integrating CDPs with automation platforms like Marketo, HubSpot, or Salesforce enables businesses to deliver dynamic, personalized experiences at scale. This transformation not only increases engagement but also enhances operational efficiency. Embracing real-time data activation is essential for enterprises aiming to stay ahead in a competitive, customer-centric environment. nathanielleee
SAN FRANCISCO, March 31, 2025 /PRNewswire/ - Blueshift, the leader in AI-powered customer engagement, today announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning.
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs
Industries
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$95.6M
Headquarters
San Francisco, CA
Founded
2014
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs