Bobbie

Bobbie

Produces organic infant formula for babies

About Bobbie

Simplify's Rating
Why Bobbie is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$141.5M

Headquarters

San Francisco, California

Founded

2018

Overview

Bobbie produces and sells organic baby formula, focusing on high-quality ingredients sourced from grass-fed cows. Their formula is designed to closely mimic breast milk, using a proprietary blend of organic fats and lactose to support infant nutrition. Unlike many competitors, Bobbie's formula is free from corn syrup, fillers, palm oil, and other additives, appealing to health-conscious parents. The company operates on a direct-to-consumer model, selling through its website, and also provides support to parents unable to breastfeed due to medical conditions by offering a year’s supply of formula. Bobbie's goal is to provide clean, nutritious options for infants while promoting health and wellness for families.

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Simplify's Take

What believers are saying

  • Bobbie's acquisition of Nature's One boosts its market share in organic infant formula.
  • The partnership with Uber Eats enhances accessibility through on-demand delivery in NYC.
  • Bobbie's launch of organic supplements taps into the growing infant health product market.

What critics are saying

  • Increased competition from European brands with perceived superior quality.
  • Potential consumer backlash over the use of canola oil in the formula.
  • Supply chain disruptions could affect organic ingredient availability and pricing.

What makes Bobbie unique

  • Bobbie offers organic baby formula mimicking breast milk's nutritional profile.
  • The company uses a proprietary organic fat blend without chemical solvents or high heat.
  • Bobbie supports parents with breast cancer by providing free formula for a year.

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Funding

Total Funding

$141.5M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Bobbie
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Remote Work Options

Flexible Work Hours

Stock Options

Paid Parental Leave

Phone/Internet Stipend

Co-working space reimbursement

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

5%

2 year growth

4%
Bloomberg
Feb 18th, 2025
The Startup That Stepped In When the Baby Formula Supply Chain Broke

After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.

Business Wire
May 15th, 2024
Chief Unveils Winners Of Its Inaugural The New Era Of Leadership Awards, Recognizing The Executive Women And Companies Shaping The Future Of Business

NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies

Business Wire
Feb 19th, 2024
Pediatric Nutrition Company Bobbie Launches Organic Infant Supplements, Expanding Current Product Line

SAN FRANCISCO--(BUSINESS WIRE)--Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup. Consistent with Bobbie’s mission, philosophy, and product vision, these infant supplements were developed with the knowledge that every feeding journey is unique and ever-evolving. We understand that the kind of probiotics a baby needs in week one may be different than on day 360; the evolution from breastfeeding to combo feeding can call for changing supplement needs. The team behind Bobbie Labs worked for over two years to select organic, top quality, simple products to support all feeding journeys – whether it’s with breast, bottle, or both. Introducing Bobbie Organic Vitamin D Drops and Organic Probiotic Drops: both infant and toddler supplements are made with certified organic ingredients that are non-GMO, GRAS, and vegan

Femtech Insider
Jul 12th, 2023
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Bobbie’s acquisition of Nature’s One is backed by a $70M Series C funding round led by PowerPlant Partners who contributed $35M.

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