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Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$141.5M
Headquarters
San Francisco, California
Founded
2018
Bobbie produces and sells organic baby formula, focusing on high-quality ingredients sourced from grass-fed cows. Their formula is designed to closely mimic breast milk, using a proprietary blend of organic fats and lactose to support infant nutrition. Unlike many competitors, Bobbie's formula is free from corn syrup, fillers, palm oil, and other additives, appealing to health-conscious parents. The company operates on a direct-to-consumer model, selling through its website, and also provides support to parents unable to breastfeed due to medical conditions by offering a year’s supply of formula. Bobbie's goal is to provide clean, nutritious options for infants while promoting health and wellness for families.
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Total Funding
$141.5M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Remote Work Options
Flexible Work Hours
Stock Options
Paid Parental Leave
Phone/Internet Stipend
Co-working space reimbursement
After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.
NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies
SAN FRANCISCO--(BUSINESS WIRE)--Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup. Consistent with Bobbie’s mission, philosophy, and product vision, these infant supplements were developed with the knowledge that every feeding journey is unique and ever-evolving. We understand that the kind of probiotics a baby needs in week one may be different than on day 360; the evolution from breastfeeding to combo feeding can call for changing supplement needs. The team behind Bobbie Labs worked for over two years to select organic, top quality, simple products to support all feeding journeys – whether it’s with breast, bottle, or both. Introducing Bobbie Organic Vitamin D Drops and Organic Probiotic Drops: both infant and toddler supplements are made with certified organic ingredients that are non-GMO, GRAS, and vegan
To date, Bobbie has raised $142 million.
Bobbie’s acquisition of Nature’s One is backed by a $70M Series C funding round led by PowerPlant Partners who contributed $35M.
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Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$141.5M
Headquarters
San Francisco, California
Founded
2018
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