After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.

NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies