Bobbie, an organic infant formula manufacturer, has reached one million babies fed whilst achieving desired capacity at its Heath, Ohio manufacturing facility. The company has increased production by 276% year-over-year since 2023, with its Ohio workforce growing over 130%. Founded by moms, Bobbie is one of four infant formula manufacturers in the US and the only woman-owned operation. The company conducts over 2,000 quality and safety checks per batch and screens for over 500 contaminants, setting heavy metal standards stricter than EU requirements. Bobbie recently appointed Casey Bauer as chief operations officer and James Ruddle as VP of quality. The company launched in 2021 and is now the best-selling organic formula at Whole Foods Market and the only organic infant formula at Costco.

Bobbie is rolling out its 100% organic whole milk infant formula to 1,900 Target stores nationwide, making it the only American-made infant formula without skim milk available to Target shoppers. The product launched in mid-March 2026, priced at $27.99 per 14-ounce can. The updated formula, made with USDA organic grass-fed whole milk, offers the highest milk fat content among organic formulas manufactured in the US. It's formulated with MFGM, DHA and choline to support brain development, and is Clean Label Project certified and pesticide-free. Founded in 2018, Bobbie is now the number one organic American infant formula brand at Target and a two-time Target Vendor of the Year. All four of Bobbie's formulas are now available at Target stores.