13 marketer moves to know about in August: Bobbie, papa johns, twitch, and more. CMO hires, promotions, and exits from the first two weeks of the month. 49 mins ago The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. It might be summer, but the revolving door of chief marketing officer hires and reshuffles keeps spinning. TMKG Consulting Limited has rounded up the U.S. and global marketing leadership moves you need to know about from the two weeks to August 14. - Stacey Andrade-Wells, who was most recently CMO of Liquid IV, has joined baby formula business Bobbie as its first chief growth officer. She'll help grow the brand into an omni-channel business, "doubling down on [its] platform as a way to foster education and community and ultimately reach even more families," per her LinkedIn post. Rebecca is Adweek's brand editor. Recommended videos

Bobbie, an organic infant formula manufacturer, has reached one million babies fed whilst achieving desired capacity at its Heath, Ohio manufacturing facility. The company has increased production by 276% year-over-year since 2023, with its Ohio workforce growing over 130%. Founded by moms, Bobbie is one of four infant formula manufacturers in the US and the only woman-owned operation. The company conducts over 2,000 quality and safety checks per batch and screens for over 500 contaminants, setting heavy metal standards stricter than EU requirements. Bobbie recently appointed Casey Bauer as chief operations officer and James Ruddle as VP of quality. The company launched in 2021 and is now the best-selling organic formula at Whole Foods Market and the only organic infant formula at Costco.