Bobbie

Bobbie

Produces organic infant formula for health-conscious parents

About Bobbie

Simplify's Rating
Why Bobbie is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$141.5M

Headquarters

San Francisco, California

Founded

2018

Overview

Bobbie produces and sells organic baby formula, focusing on high-quality ingredients sourced from grass-fed cows. Their formula is designed to closely mimic the nutritional profile of breast milk, using a proprietary blend of organic fats and lactose to support infant growth and gut health. Unlike many competitors, Bobbie's formula is free from corn syrup, fillers, palm oil, maltodextrin, gluten, pesticides, antibiotics, and soy allergens, appealing to health-conscious parents. The company operates on a direct-to-consumer model through its website and aims to support parents who cannot breastfeed due to medical conditions by providing formula for a full year. Bobbie's goal is to offer clean-label, nutrient-dense infant nutrition while promoting social responsibility.

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Simplify's Take

What believers are saying

  • Bobbie's acquisition of Nature's One boosts its market share and operational capabilities.
  • The partnership with Uber Eats enhances formula accessibility in NYC.
  • Bobbie's Clean Label Project awards increase credibility among health-conscious parents.

What critics are saying

  • Integration challenges from acquiring Nature's One may affect operational efficiency.
  • Increased competition in the organic formula market could impact Bobbie's market share.
  • Logistical challenges with Uber Eats delivery could affect customer satisfaction.

What makes Bobbie unique

  • Bobbie's formula mimics breast milk with a proprietary organic fat blend.
  • The company offers a socially conscious approach, supporting parents with medical conditions.
  • Bobbie's products are free from corn syrup, fillers, and other unwanted additives.

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Funding

Total Funding

$141.5M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Bobbie
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Remote Work Options

Flexible Work Hours

Stock Options

Paid Parental Leave

Phone/Internet Stipend

Co-working space reimbursement

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

3%

2 year growth

5%
Hibobbie
Mar 26th, 2025
Clean Label Project: What It Means & Why It Matters for Baby Formula

That's why Bobbie Baby, Inc. is proud to have been the first infant formula brand in the U.S. to receive both the Clean Label Project Purity Award and Pesticide-Free Certification - a major win for parents who want to know exactly what's in their baby's food (and what's not).

Bloomberg
Feb 18th, 2025
The Startup That Stepped In When the Baby Formula Supply Chain Broke

After running into its own FDA challenges - the startup had to recall its first product in 2019 due to a labeling issue - Bobbie in 2021 rolled out its organic formula blend, which it says meets US and European organic standards and the European Union's recommended levels of DHA, a fatty acid that contributes to cognitive and visual development in infants.

Business Wire
May 15th, 2024
Chief Unveils Winners Of Its Inaugural The New Era Of Leadership Awards, Recognizing The Executive Women And Companies Shaping The Future Of Business

NEW YORK--(BUSINESS WIRE)--Today, Chief, the largest network of senior executive women, unveiled the winners of its inaugural The New Era of Leadership Awards, recognizing 50 women leaders and 25 companies redefining traditional leadership models and shaping the future of business. To read more about each winner, visit: https://thenewera.chief.com/.The New Era of Leadership Awards recognize the leaders and companies who embody one or more of these characteristics:Innovative: They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands.They are here to disrupt. They take risks to create positive change, by leveraging new technology, launching a new product, or revitalizing legacy brands. Empathetic: They put their people first, because they know that people power their companies. From embracing new ways of working, to committing to DEI, they go beyond standard practices to ensure individuals succeed and feel valued.They put their people first, because they know that people power their companies

Business Wire
Feb 19th, 2024
Pediatric Nutrition Company Bobbie Launches Organic Infant Supplements, Expanding Current Product Line

SAN FRANCISCO--(BUSINESS WIRE)--Bobbie, the mom-founded pediatric nutrition company, today announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup. Consistent with Bobbie’s mission, philosophy, and product vision, these infant supplements were developed with the knowledge that every feeding journey is unique and ever-evolving. We understand that the kind of probiotics a baby needs in week one may be different than on day 360; the evolution from breastfeeding to combo feeding can call for changing supplement needs. The team behind Bobbie Labs worked for over two years to select organic, top quality, simple products to support all feeding journeys – whether it’s with breast, bottle, or both. Introducing Bobbie Organic Vitamin D Drops and Organic Probiotic Drops: both infant and toddler supplements are made with certified organic ingredients that are non-GMO, GRAS, and vegan

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