Boden plots Canada expansion. British fashion retailer Boden is targeting Canada as its next international market as it ramps up its expansion strategy, Drapers can reveal. Boden Nashville store Speaking exclusively in Drapers' August issue, Boden CEO Ben Dreyer said the next international market the brand is targeting is Canada. This comes amid Boden's ongoing bricks and mortar expansion, following recent openings in Atlanta, Georgia, in November last year, Nashville, Tennessee, in March this year and Birmingham, Alabama, later this autumn. The US is Boden's largest market to date, accounting for half of its total sales. US sales for the year to 28 December 2024 amounted to £161.7m, up from £133.2m in 2023. "The idea is just to build a bit of retail muscle [in the US] - to understand how we can make [bricks and mortar] work, and then if at some point the DTC starts to slow down, you go, 'OK, we know what we can do to roll this out.' So that's the broad strategy," he told Drapers exclusively. "The next international market in Boden's sights is Canada," he added. Boden returned to profitability for the year to 28 December 2024, posting profit of £26.1m, up from a loss of £9.4m in 2023. Boden's full-year group turnover during the period also increased 19% year on year to £362.8m, driven by full-price sales and the "s trongest year to date" for womenswear sales in the US, particularly in dresses and knitwear. Dreyer is speaking at industry-leading leadership conference Drapers Inner Circle Summit on 15 October 2026 at London's Ham Yard Hotel, alongside speakers such as Debenhams Group CEO Dan Finley and Nobody's Child CEO Jody Plows. Register your interest now.

Boden opens second US store in Nashville and plans third in Birmingham. Boden has opened a second US store in Nashville, Tennessee, as it continues its US expansion. It has also announced that it will be launching a third standalone location in Birmingham, Alabama this autumn. The expansion builds on the success of the fashion brand's first American store in Atlanta, Georgia, which opened last year. Boden is now building its physical presence after launching online in the country in 2002. Situated in Hill Center Green Hills, the 1,700 square foot Nashville store has a distinctly British design, with bespoke chandeliers by London designer Richard Taylor, vintage furniture sourced from the UK, and artwork by long-standing Boden collaborator and British illustrator Charlotte Farmer. The fitting rooms are decorated with custom wallpaper by US printer Little Cocalico, featuring archival Boden catalogue imagery, while a vintage London map print designed by Boden's in-house print team appears throughout the accessories and dressing room area. Boden is now looking ahead to the opening of the 2,000 square foot store in Alabama at The Summit, where it will sit alongside a mix of premium and contemporary retailers including Tory Burch, Boss, and Madewell. July 8, 2026 The location was selected after Boden identified Birmingham as a strong opportunity for growth due to by existing customer demand in the region and insights from recent US customer focus groups.