B

Body Fit Training

Technology-driven, personalized group fitness studios

Overview

Body Fit Training runs global studios offering 50-minute group classes that combine cardio and strength with personalized intensity through heart rate technology (BFT³) and accredited trainers. Members join studios worldwide and follow a structured class sequence guided by heart rate data, with screens providing real-time cues while trainers tailor programming to individual needs within a group setting. The model focuses on a personal experience in a group environment, backed by science-based programming, elite coaching, and a strong community plus an expanding franchise network. Its goal is to help people at all fitness levels achieve fat loss and lean muscle through consistent, personalized workouts while growing a global, supportive fitness community and franchise footprint.

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About Body Fit Training

Simplify's Rating
Why Body Fit Training is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareHealthcare

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$44M

Headquarters

Melbourne VIC, Australia

Founded

2018

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Simplify's take

What believers are saying

  • BFT reported 300+ studios open in November 2026, with Spain and Denmark added.
  • PODIUM drew 6,130 participants in 2026, boosting retention, referrals, and franchisee revenue.
  • BFT’s 2026 MENA and Scandinavia plans widen its addressable market beyond saturated Anglosphere cities.

What critics are saying

  • Xponential Fitness controls North American growth; capital tightening slows BFT expansion through 2027.
  • Boutique strength rivals like F45, Barry’s, and Orangetheory fight for the same members.
  • Franchise economics depend on local operators; weak studio unit growth breaks the 400-development pipeline.

What makes Body Fit Training unique

  • Coach-led 50-minute strength classes and heart-rate tracking create measurable, repeatable training.
  • PODIUM Series turns BFT studios into competitive events, not generic workout rooms.
  • Xponential-backed franchising gives BFT standardized expansion support across 14 countries in 2026.

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Funding

Total Funding

$44M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Training Programs

Company News

ROI-NJ
Jun 26th, 2024
Body Fit Training, Stretchlabs, Gotan Café Ink Space In Flourishing Hoboken Neighborhood

Three new retail leases — two boutique fitness brands and a coffee shop — have signed the final spots in Hoboken’s growing residential community, at a property located at 770 Jackson St., according to a Tuesday announcement from RIPCO Real Estate, which brokered the deals.Body Fit Training, Stretchlab and Gotan Café are the perfect additions to the expanding residential area and will flourish as it develops. Gotan Café holds the corner space of the building and has a towering ceiling height that allows for a second-floor mezzanine. The 3,213-square-foot Body Fit Training space and 1,731-square-foot Stretchlab space both feature high ceilings with expansive windows and storefront areas.RIPCO Executive Managing Director Deborah Stone said: “I’m thrilled to have secured such strong tenants for these well-positioned spaces to thrive. These retailers meet our community’s needs and desires and enhance the vibrant environment for current and future residents, drawing in more people to join this wonderful community.”Gotan Café and Body Fit Training are both open and welcoming to customers. Stretchlab is under construction and expected to open in the coming months

Business Wire
Apr 2nd, 2024
Body Fit Training Cements Global Strength With Opening Of 300Th Studio In Spain

IRVINE, Calif.--(BUSINESS WIRE)--Body Fit Training (BFT), the global boutique fitness brand offering 50-minute group strength training classes led by highly accredited coaches, announced today the opening of its 300th global studio in Barcelona, Spain. The Barcelona studio opening expands the brand’s presence to nine countries around the world, including its birthplace of Australia, along with New Zealand, Singapore, the U.K., the U.S., and Hong Kong, among others, as the demand for group strength training workouts continues to surge. “Our 300th studio opening marks an important milestone for BFT. It’s a really exciting time for the brand and to see our growth internationally and also watch our existing studios continue to build their communities,” said Founder Cam Falloon. “The brand is in a strong position with over 300 studios open and another 400 studios in development. Our growth focus is to go narrow and deep rather than wide and thin, so as much as we are expanding, it’s a controlled and strategic expansion plan

Business Wire
Jan 11th, 2023
Majority Of Xponential Fitness Brands Rank On Entrepreneur’S 2023 Franchise 500®

IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of boutique fitness brands, has announced that six of its ten brands have earned rankings on Entrepreneur’s 2023 Franchise 500® list, the first time that more than half of the company’s portfolio has been recognized in the same year. The 44th annual Franchise 500 is a highly sought-after honor in the franchise industry, ranking brands based on unit growth, financial strength and stability, and brand power.Pure Barre, Club Pilates, CycleBar and StretchLab all excelled in these capacities, reappearing on the list at numbers 181, 211, 370, and 397, respectively. Sister brands Row House and YogaSix also made their debuts at 476 and 494, respectively, cementing Xponential’s position as a high-growth industry leader. Notably, Club Pilates, Pure Barre, StretchLab, and YogaSix lead their respective modalities – Pilates, barre, assisted stretching, and yoga – as No. 1 in their category.“Each year, Xponential Fitness continues to raise the bar, thanks to our dedicated franchise partners, world-class boutique fitness offerings, and cutting-edge technologies from XPASS to XPLUS,” said Sarah Luna, President of Xponential Fitness

Business Wire
Dec 23rd, 2022
Xpass Teams With Rob Gronkowski To Give Away Limited-Edition Autographed Ice Shaker Bottles To Next 500 Members

IRVINE, Calif.--(BUSINESS WIRE)--XPASS, the cross-brand subscription service from Xponential Fitness, the largest global franchisor of boutique fitness brands, has teamed up with Ice Shaker for a special Holiday offer. XPASS is giving new members an opportunity to receive a limited edition Ice Shaker bottle autographed by professional football legend and avid CycleBar rider, Rob Gronkowski."We are thrilled to partner with the Gronkowskis and Ice Shaker. Quality is our core competency with XPASS, and Ice Shaker meets the expectations that our XPASSers are looking for," said Dan Ali, President of XPASS. “We're excited to be launching this campaign with Rob who uses multiple fitness modalities available on XPASS such as CycleBar and YogaSix. This further represents our focus on bringing quality items backed by incredible people to our members.”Giving members access to tens of thousands of classes across multiple fitness modalities, XPASS is a first-of-its-kind, cross-brand subscription service from Xponential Fitness, allowing consumers to discover and book classes across more than 2,200 boutique fitness studios in the United States. Xponential’s brands include Club Pilates, Pure Barre, CycleBar, Rumble, YogaSix, StretchLab, Row House, AKT, STRIDE Fitness, and BFT.“Ice Shaker is a premier insulated bottle geared towards fitness, and we are excited to work with XPASS which gives us access to a premier group of brands in the fitness industry,” said Chris Gronkowski, Owner and Inventor of Ice Shaker

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