Bombora

Bombora

Delivers B2B intent data for marketing

Overview

Bombora provides intent data analytics for B2B companies to identify potential buyers. It gathers activity data through its B2B Data Co-op, then analyzes patterns and signals that indicate purchase intent. Clients subscribe to Bombora’s data and analytics tools to receive regular insights and can integrate Bombora’s data with other marketing and sales platforms to fit into existing workflows. This helps sales and marketing teams target likely buyers, tailor campaigns, and improve ROI. Bombora differentiates itself by using a data co-op approach to collect broad business activity data and by offering integrations with other platforms, enabling seamless use of intent signals in demand generation and lead generation efforts. The company’s goal is to help clients optimize their marketing and sales strategies and increase ROI by prioritizing prospects showing online buying interest.

About Bombora

Simplify's Rating
Why Bombora is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$21M

Headquarters

New York City, New York

Founded

2014

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Simplify's Take

What believers are saying

  • B2beacon expanded to eight ad platforms including DV360, Amazon DSP, Yahoo DSP, Viant.
  • 300 AI-powered predictive audiences via Proximic partnership activate across The Trade Desk, DV360.
  • Lem0n.ai acquisition adds startup ecosystem and investment data capabilities for venture market.

What critics are saying

  • Google's March 2026 cookie deprecation eliminates 70% of publisher-sourced intent signals.
  • 6sense overtakes Bombora in ABM market with superior individual-level signals and predictive AI.
  • Clodura.AI replicates core signals at 50% lower cost, targeting Bombora's SMB client base.

What makes Bombora unique

  • B2B Data Co-op aggregates 5,000+ publishers tracking 12,000+ topic clusters with Company Surge AI.
  • B2B identity graph maps 3 billion digital identifiers enabling 90%+ match rates across platforms.
  • Integrated ecosystem partnerships with Quora, Proximic, Clodura.AI, and Crunchbase expand data accessibility.

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Funding

Total Funding

$21M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Commuter Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-1%
egirisim
Mar 25th, 2026
Swiss-Turkish founder Yusuf Berkan Altun exits AI data startup lem0n.ai to UK's Bombora Digital

Lem0n.ai, an AI-powered data platform for the startup ecosystem and investment world, has been acquired by UK-based Bombora Digital. Founded by Swiss-Turkish entrepreneur Yusuf Berkan Altun in 2023, this marks his third successful exit. The company, which competes with platforms like Crunchbase and PitchBook, raised its first funding round in early 2024 at an $8 million valuation from investors including Turkey's H2O Investment and three US and Swiss investors. It also completed a successful crowdfunding campaign on Republic.com, gaining a broad individual investor base. Lem0n.ai secured strategic partnerships with DWF Labs, Arkham and Google Cloud, and sponsored Galatasaray football club in 2025. Under the acquisition terms, the entire team will remain with the platform until mid-2027.

PR Newswire
Feb 3rd, 2026
Bombora expands B2beacon campaign measurement across eight major ad platforms

Bombora has expanded B2beacon, its B2B campaign measurement solution, through a new integration with OpenX. The platform now provides account and buying group-level measurement across eight major digital advertising platforms, including DV360, Amazon DSP, Yahoo DSP, Viant, Basis and The Trade Desk. Initially launched in Q4 2025 on The Trade Desk, B2beacon delivers log-level impression and engagement data with match rates exceeding 90%. The solution leverages Bombora's B2B identity graph, which maps over three billion digital identifiers to business attributes, eliminating blind spots common in tag-based measurement. The expansion enables B2beacon to serve platforms representing a significant portion of B2B programmatic spend. The solution works seamlessly with Bombora audiences and requires no additional subscriptions or complex onboarding, allowing teams to evaluate campaign effectiveness across multiple platforms.

The Associated Press
Jan 22nd, 2026
Bombora and Proximic by Comscore launch 300 new B2B predictive audiences powered by AI

Bombora, a B2B data company, has partnered with Proximic by Comscore to create 300 new contextual audiences for advertisers. The segments combine Bombora's proprietary B2B data with Proximic's predictive AI technology, enabling targeting based on industry, job function, professional group and install data. The audiences allow brands to reach B2B decision-makers through contextual editorial placements. Advertisers can activate these segments through The Trade Desk's Contextual Marketplace or via portable Deal IDs through Microsoft Monetize, providing access to major programmatic platforms including DV360, Yahoo DSP and Adobe. The partnership demonstrates Bombora's strategy of making its B2B data accessible across advertising platforms. Bombora operates a Data Co-op of publishers and data providers, using AI models to create insights into company research behaviour.

Business Wire
Apr 21st, 2025
Bombora and Simpli.fi Received Dick Reed Award for Channel Advancements and Innovation by Just Global

Bombora and Simpli.fi received Dick Reed Award for Channel Advancements and Innovation by just global.

Express Computer
Apr 2nd, 2025
Clodura.AI partners with Bombora to launch buyer intent, bringing predictive sales intelligence to B2B Sales

Clodura.AI partnered with Bombora to launch Buyer Intent, a feature designed to revolutionise B2B sales prospecting across the globe.

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