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Overview
Clearbit is a B2B data activation platform in the marketing technology space. It helps businesses discover, engage, and convert their best customers by enriching data, scoring leads, and analyzing campaign performance. Its products integrate with existing marketing and sales tools so teams can personalize experiences for prospects. When a visitor comes to a client’s site, Clearbit enriches that visitor’s profile with information like company size, industry, and job title, pre-qualifies the lead, and routes it to the right sales team for follow-up. The service is offered on a subscription basis with different pricing tiers to match levels of data access and features. Clearbit’s core offerings—data enrichment, lead scoring, and real-time analytics—aim to improve marketing efficiency, increase conversion rates, and reduce customer acquisition costs, helping B2B companies grow faster.
About Clearbit
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Acquired
Total Funding
$169M
Headquarters
San Francisco, California
Founded
2015
Simplify's Take
What believers are saying
- HubSpot $150M acquisition integrates Clearbit as native data provider boosting revenue.
- ChatGPT plugin embeds data intelligence into sales workflows expanding distribution.
- LeanData integration accelerates speed-to-lead for revenue operations cross-sell.
What critics are saying
- HubSpot bundles Clearbit features into cheaper AI causing 70-90% churn in 6-12 months.
- ZoomInfo's 350M+ profiles outcompete Clearbit stealing share in 12-24 months.
- 2026 California law bans profile scraping crippling data aggregation in 6-18 months.
What makes Clearbit unique
- Clearbit enriches leads with 100+ B2B attributes from 250+ sources instantly.
- Four-stage verification process ensures data accuracy against AI misinformation.
- IP intelligence reveals anonymous website visitors' buying intent signals.
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Funding
Total Funding
$169M
Above
Industry Average
Funded Over
4 Rounds
SV Angel
First Round Capital
BoxGroupBenefits
Health, dental, vision benefits
Flexible work hours
$2K/year Work Your Way stipend
$1.2K/year Master Your Craft stipend
First Fridays off for collective rest
16 Weeks of Paid Parental Leave after one full year
Therapy sessions for you and your dependents
Company News
HubSpot is integrating Clearbit's marketing intelligence into its platform and rolling out budget-friendly product tiers alongside expanded generative AI tools. The customer platform, which serves small and mid-sized businesses, is also forming new partnerships to support adoption and recurring revenue. The Clearbit integration adds firmographic and behavioural data to HubSpot's Smart CRM, enabling better lead qualification and prospecting. New credit-based AI features aim to keep entry costs low whilst scaling revenue per customer. A PostcardMania integration connects digital signals to physical direct mail campaigns. For investors, the moves target higher net revenue retention and broader multi-hub adoption, but introduce execution risks around product complexity, partner quality and AI monetisation. The company must balance expanding capabilities with maintaining profitable growth across its ecosystem.
What did HubSpot pay for Clearbit?$150m in cash pic.twitter.com/Mp0hVY2mho— Jason ✨Be Kind✨ Lemkin 🇮🇱 (@jasonlk) November 9, 2023
On Wednesday, November 1st, HubSpot announced that it was acquiring Clearbit, a sales intelligence platform that competes with the likes of Zoominfo and LinkedIn Sales Navigator.
Rangan noted that Clearbit's data is already integrated into HubSpot as part of a prior integration.
HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire C
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About Clearbit
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Acquired
Total Funding
$169M
Headquarters
San Francisco, California
Founded
2015
There are no jobs for Clearbit right now.
Find jobs on Simplify and start your career today