Bond announced in a press release that it has launched a new personalization intelligence platform that works alongside platforms like Snowflake and Databricks.

Bond now certified as implementation partner; Qualtrics platform now accessible to robust global client roster focused on CX growthBond, a leading customer experience, loyalty, and growth firm, announces a strategic partnership with Qualtrics, the leader and creator of the experience management category. In the partnership, Bond brings its expertise in strategy and guidance, along with Qualtrics’ dynamic and scalable technology platform to make capturing customer sentiment easy to gather, evaluate and analyze. Qualtrics CustomerXM will allow Bond clients to understand and act on customer feedback from surveys, social media, contact center engagements, and online reviews by automatically surfacing the most critical insights with powerful text, stats, voice, and predictive analytics.Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at ProximaThe business partnership enables Bond to become certified to carry out implementation services on the Qualtrics platform for their CX and EX clients. In a joint marketing effort, the partnership will drive growth of mutual business initiatives in CX through guidance, information and demonstrated success of customer-centric engagement and support.“Incorporating real time measurement and analytics into an overall CX strategy is table stakes”, says Morana Bakula, EVP, Strategy & Solutions at Bond Brand Loyalty. “As our counsel to clients grows in this area, we are adding to our delivery capabilities with Qualtrics, the leading world-class technology platform provider. This partnership furthers our mission to provide leading brands long-term, customer-centric growth.”“A single bad experience—like an error at checkout or a frustrating customer care conversation—can result in a lost customer and lost revenue,” said Aaron McGarry, Chief Ecosystem Officer, Qualtrics

Squire Patton Boggs has advised Canadian firm Bond Brand Loyalty on the acquisition of 100% of the consulting services provider Buljan & Partners Consulting.