Bonobos

Bonobos

Direct-to-consumer menswear with varied fits

Overview

Bonobos designs premium menswear with a focus on pants, shirts, shorts, and outerwear that fit well for different body types. The company sells mostly online and uses Guideshop locations so customers can try items on before completing purchases online. Its products feature a curved waistband, performance fabrics, and multiple fit options to improve comfort and fit. By controlling quality through a direct-to-consumer model and offering easy free shipping, exchanges, and returns, Bonobos aims to provide a convenient, customized shopping experience while growing its online-to-offline presence.

About Bonobos

Simplify's Rating
Why Bonobos is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$131.7M

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • Bonobos launched Jack Quaid's Weekday Warrior campaign on September 10, 2026.
  • Summer 2026 linen and chino campaigns kept Bonobos visible across digital and stores.
  • Select retail locations and Bonobos.com still support omnichannel selling without major disruption.

What critics are saying

  • PHOENIX inherited Bonobos after Express's 2024 Chapter 11, signaling fragile ownership.
  • Bonobos Guideshops fell to 49 by August 2024, shrinking its showroom moat.
  • If PHOENIX's turnaround stalls, Bonobos gets folded into a broader liquidation or sale.

What makes Bonobos unique

  • Bonobos built its brand on fit-first menswear, anchored by chinos and Guideshops.
  • Greg Scott now oversees Bonobos under PHOENIX, giving it dedicated DTC turnaround leadership.
  • The brand still pairs digital commerce with physical try-on stores, reducing fit friction.

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Funding

Total Funding

$131.7M

Below

Industry Average

Funded Over

10 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Paid Vacation

Parental Leave

Paid Sick Leave

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Fortune
Sep 13th, 2026
Bonobos founder sold company to Walmart for $310M one year after bipolar episode led to hospitalisation

Andy Dunn sold his menswear brand Bonobos to Walmart for $310 million in 2017. One year earlier, he experienced a severe manic episode that landed him in Bellevue Hospital's psychiatric ward for a week. Dunn, who was diagnosed with Bipolar I in college, had been struggling with the condition whilst building Bonobos. He co-founded the company in 2007, growing it from a $60,000 investment to $120 million in annual sales. After his 2016 hospitalisation, Dunn began medication and therapy. He remained CEO until the Walmart sale and has since become an advocate for mental health awareness. In 2020, Dunn founded Pie, a social media platform focused on real-world connections. The company has raised $24 million and now has over 310,000 users across 100 US cities.

PR Newswire
Sep 10th, 2026
Bonobos debuts "The Weekday Warrior Show," An episodic workplace series starring Jack Quaid.

Bonobos debuts "The Weekday Warrior Show," An episodic workplace series starring Jack Quaid. Sep 10, 2026, 09:00 ET The series stars Quaid alongside Bonobos employees, bringing modern workwear to life through humor and relatable workplace moments. NEW YORK, Sept. 10, 2026 /PRNewswire/ - Bonobos today unveils its Fall 2026 campaign starring actor Jack Quaid, introducing "The Weekday Warrior Show," a new episodic series inspired by the brand's best-selling Weekday Warrior Pant. Bringing humor, relatable workplace characters and real Bonobos employees into the world of modern workwear, the campaign takes the spirit of one of Bonobos' signature products and turns it into a workplace comedy built for the modern workweek. Set against the familiar backdrop of office life, Quaid plays an effortlessly put-together coworker navigating the personalities, mishaps and unexpected moments that make up the workweek. From awkward hallway encounters to conference room dynamics, each episode finds his character ready for whatever the day throws at him - reinforcing the confidence that comes from clothes that fit well, feel good and look polished. The series establishes a recurring workplace world that gives Bonobos an ongoing platform to introduce new characters, familiar office moments and key styles throughout the season. "I loved finding the humor in the everyday realities of work," said Jack Quaid. "We've all had those days when one thing after another goes sideways, and it was fun to play a guy who somehow keeps it together through all of it. There's a confidence that comes from knowing you look and feel good, even when the rest of the day doesn't go according to plan." Adding to the workplace cast, real Bonobos employees appear alongside Quaid throughout the series, bringing the people and personalities behind the brand into the story. "Work has changed, and the way guys dress for it has changed with it," said Joe Berean, Chief Marketing Officer of Bonobos. "Our Weekday Warrior Pant has long been a go-to for guys who want to feel polished without sacrificing comfort, so we loved the idea of taking that spirit and building an entire world around it. Jack's humor and relatability made him the perfect Weekday Warrior, and pairing him with members of our own team brings an authenticity and personality that feels distinctly Bonobos. It's a fresh platform we can continue to build on while staying true to what we do best: fit, quality and style." At the center of the campaign is the Weekday Warrior Pant, one of Bonobos' best-selling styles and the inspiration behind "The Weekday Warrior Show." Designed to hit the sweet spot between polished dress pants and comfortable chinos, the wrinkle-resistant, easy-care stretch cotton pants are made for wherever the workday leads - with a playful day-of-the-week detail embroidered discreetly inside the waistband. The campaign expands that same approach to modern workwear across the Fall 2026 collection, including the Weekday Warrior Dress Shirt, Jetsetter Dress Shirt, Everyday Oxford Shirt, Unconstructed Blazer and Knit Blazer. Together, these foundational pieces balance polish, comfort and versatility, moving seamlessly from commutes and meetings to after-work plans. The Bonobos Fall 2026 "Weekday Warrior" campaign launches today across Bonobos' digital and social channels, with new episodes debuting throughout the season. The featured collection is available at Bonobos.com and Bonobos Guideshop locations nationwide. About Bonobos Bonobos began in 2007 as a men's clothing brand known for pioneering the digitally-native vertical brand movement by offering exceptional-fitting menswear and a personalized approach to service. Bonobos ushered in the innovative offline concept, launching Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. To date, Bonobos has 48 Guideshop locations across the U.S. and has expanded distribution partnerships in Nordstrom stores as well as their online storefronts. SOURCE Bonobos

PR Newswire
Feb 10th, 2025
Phoenix Appoints Greg Scott As Ceo To Lead Express And Bonobos

COLUMBUS, Ohio, Feb. 10, 2025 /PRNewswire/ -- PHOENIX announced today that Greg Scott will join the company as Chief Executive Officer, overseeing all DTC operations in the USA, including retail stores and e-commerce for EXPRESS® and BONOBOS®. With a distinguished career spanning over 30 years in the fashion industry, Scott brings a wealth of experience in leadership, brand transformation, and omni-channel retailing

FashionUnited
Oct 22nd, 2024
Bonobos partners with Toys"R"Us for limited-edition collection

Bonobos partners with Toys"R"Us for limited-edition collection.

Suburban News Network
Jun 10th, 2024
Bonobos closes at Montgomery Mall in Bethesda

Bonobos closes at Montgomery Mall in Bethesda.

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