Booksy

Booksy

SaaS platform for beauty appointments

Overview

Booksy provides a SaaS platform for appointment-based beauty and wellness businesses, with professional tools (Booksy Biz Lite and Booksy Biz Pro) for calendar, scheduling, payments, and marketing, plus a consumer marketplace app for clients to discover and book local providers. Professionals subscribe to tiered plans to manage operations, while clients use the free app to find, book, and pay for services. It stands out by concentrating on beauty and wellness with an all-in-one solution and a large two-sided marketplace that connects millions of clients with providers. The goal is to help beauty and wellness businesses grow by offering integrated tools and expanding internationally through acquisitions to strengthen its market position.

Significant Headcount Growth

About Booksy

Simplify's Rating
Why Booksy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$162.5M

Headquarters

Chicago, Illinois

Founded

2014

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Simplify's Take

What believers are saying

  • Booksy relaunched its web app in January 2026, improving provider usability.
  • Booksy Business app updated August 27, 2026, signaling active product investment.
  • CIBC Innovation Banking backed Booksy’s growth capital push, supporting expansion and platform work.

What critics are saying

  • Fresha and Square Appointments undercut Booksy on price, pressuring 2026 customer acquisition.
  • Booksy’s marketplace advantage depends on local liquidity; thin cities weaken bookings fast.
  • The 2020 ADA complaint against Booksy Inc. exposes ongoing accessibility and reputation risk.

What makes Booksy unique

  • Booksy combines marketplace discovery and salon SaaS across bookings, payments, and marketing.
  • Booksy Biz Lite and Pro target solo pros through multi-staff salons with one workflow.
  • Booksy’s 2026 relaunch unified web, tablet, and mobile around the same provider stack.

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Funding

Total Funding

$162.5M

Above

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Booksy
$100M
Oura

Benefits

Health Insurance

Life Insurance

Wellness Program

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

0%
Business Wire
Oct 4th, 2024
CIBC Innovation Banking Provides Growth Capital to Booksy

CIBC Innovation Banking announced today that it has provided growth capital to Booksy, a mobile-first booking platform that connects beauty, wellness

TradingView
Feb 19th, 2024
VNV Global exits its investments in Booksy, Tise, James Edition and Carla for a total consideration of up to USD 58 mln, of which USD 52 mln is paid at closing

VNV Global AB (publ) (“VNV Global” or the “Company”) today announces it has entered into an agreement to exit its investments in Booksy, Tise, James Edition and Carla (jointly the “Divested Companies”) to Verdane. The total consideration for the Divested Companies is an amount of up to USD 58 mln…

AI Capital
Dec 1st, 2023
Inovia Capital Acquires A Stake In Polish Booksy

Inovia Capital acquires a stake in Polish Booksy . . Canadian Inovia Capital has acquired a stake in Booksy, a Polish beauty services marketplace powered by a category-specific mobile SaaS platform for beauty providers. The amount of the deal is undisclosed

Trending Topics
Aug 10th, 2023
Innovation Map: Exploring Poland’S Dynamic Startup Ecosystem

With a rising number of startups, robust infrastructure, and substantial funding, Poland is becoming a prominent hub for innovation and entrepreneurship in the Central and Eastern European (CEE) region and beyond.  Poland has experienced major growth over the past 25+ years with its economy ranking as the 6th largest in the EU. 10 Southeast European startups and scaleups that have conquered EuropeMapping the Polish Startup Ecosystem. The Polish startup ecosystem is one of the most active in the CEE region, boasting an impressive lineup of 3000+ startups, 300+ co-working spaces, 130+ venture capital (VC) firms, as well as various acceleration programs and tech conferences

PR Newswire
Aug 2nd, 2023
Booksy Acquires Genbook to Empower Salon Owners With Booking Tools and Arm Consumers with Easy Access to Beauty and Self-Care Appointments

/PRNewswire-PRWeb/ -- Today, Booksy, the world-leading appointment booking platform and marketplace for service providers with tools such as calendar &...

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