Bosak Auto Group

Bosak Auto Group

Auto dealership group delivering sales, service

Overview

Bosak Auto Group is a family-owned car dealership network that sells new and used vehicles and provides ongoing service and maintenance. It operates through a network of dealerships that handle vehicle sales, financing, parts, and service, supporting customers from purchase through ownership and routine maintenance. What sets Bosak apart from competitors is its emphasis on family roots, a large selection, strong customer-facing service, and a focus on its people—offering company-paid training, benefits, a 401(k) plan, paid vacation, and career growth opportunities to create a positive employee and customer experience. The company’s goal is to deliver an exceptional car-buying and ownership experience and to continually evolve to better serve customers, employees, and the communities it operates in.

About Bosak Auto Group

Simplify's Rating
Why Bosak Auto Group is rated
D-
Rated D+ on Competitive Edge
Rated D- on Growth Potential
Rated D- on Differentiation

Industries

Automotive & Transportation

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Merrillville, Indiana

Founded

1926

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Simplify's Take

What believers are saying

  • The July 2025 sale likely delivered strong liquidity for owners and longtime employees.
  • Bosak’s portfolio attracted Victory Automotive and Graff, proving valuable franchise quality.
  • Legacy visibility remains strong through rebranded stores like Graff Toyota and Victory Honda.

What critics are saying

  • Bosak no longer operates independently after June 2025; the employer disappeared.
  • Victory and Graff now control the rooftops, redirecting jobs, culture, and leadership.
  • If rebrands stall customer loyalty, Bosak’s legacy becomes a footnote by 2026.

What makes Bosak Auto Group unique

  • Bosak ran nine Northwest Indiana dealerships across Chevrolet, Ford, Toyota, Honda, and more.
  • A century-old Bosak family brand built local trust before the July 2025 sale.
  • Haig Partners called it Indiana’s largest dealership transaction, signaling unusual scale.

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Company News

Business Wire
Jul 16th, 2025
Haig Partners Serves as the Exclusive Advisor on the Sale of Bosak Auto Group – the Largest Dealership Group to Sell So Far in 2025

Haig Partners LLC, a leading buy-sell advisory firm to auto, heavy truck and RV dealers in the US, served as the exclusive sell-side advisor on the sale of B...

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