Botrista

Botrista

Automates craft beverage production for foodservice

Overview

Botrista provides automated beverage solutions for foodservice operators. Its DrinkBot machine automates the preparation of a wide range of drinks—from boba teas and lattes to smoothies—using pre-packaged ingredients and a data-driven platform to manage recipes, inventory, and performance. Unlike providers that offer hardware or ingredients alone, Botrista bundles hardware, consumables, and software into a single beverage program, enabling operators to expand menus, reduce labor, and improve consistency across locations. The company aims to help restaurants and chains grow high-margin drinks with simpler operations, scale globally, and optimize profitability through drink automation.

About Botrista

Simplify's Rating
Why Botrista is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Hardware

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$126.7M

Headquarters

Redwood City, California

Founded

2017

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Simplify's Take

What believers are saying

  • Jollibee Foods launched Signature Sips with Botrista on February 18, 2025.
  • Pokeworks expanded Botrista-powered drinks nationwide on May 13, 2025, validating menu expansion.
  • Parker's Kitchen added Botrista beverages January 16, 2026, proving convenience-store adoption.

What critics are saying

  • Starring v. Botrista Inc. filed September 29, 2025, creates employment-litigation distraction.
  • Botrista depends on chain rollouts like Jollibee and Pokeworks, concentrating revenue with few buyers.
  • If operators reject machine-maintenance economics, Botrista’s beverage-platform thesis collapses by 2027.

What makes Botrista unique

  • Botrista’s Beverage AI targets 2,000 recipes and serves drinks in under 20 seconds.
  • BotristaPro standardizes boba, lattes, and smoothies across restaurants, campuses, healthcare, and theme parks.
  • Botrista sells a full beverage stack, not just machines, reducing operator menu complexity.

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Funding

Total Funding

$126.7M

Below

Industry Average

Funded Over

9 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$6.7M
Botrista
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Wellness Program

Phone/Internet Stipend

401(k) Retirement Plan

Company Equity

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

6%
Wow Partners, Inc.
May 23rd, 2025
Dunamu Invests 9.2B KRW in Botrista

Dunamu & Partners, the investment arm of Dunamu, announced a ₩9.2 billion investment in Botrista, a US-based beverage automation startup, during its Series C round. The round included strategic investors like Jollibee Foods Corporation. Botrista's robots, which can produce premium beverages, are already installed in various US franchise locations and are expanding into universities, hospitals, and more. The investment will enhance Botrista's liquid dispensing technology.

PR Newswire
May 12th, 2025
Pokeworks Levels Up The Sip Game With New Signature Drinks--A Fresh Upgrade Now Pouring Nationwide!

Leading premium poke brand unveils enhanced beverage lineup with brighter flavors and shorter waiting times, powered by Botrista launching May 13 at participating locationsIRVINE, Calif., May 12, 2025 /PRNewswire/ -- Pokeworks , the leading fast-casual poke brand, is rolling out a refreshed lineup of Signature Drinks, starting May 13 at participating locations. In partnership with Botrista, a leader in automated craft drink technology, Pokeworks is introducing a new way to sip–with real fruit, lush milk, and bold, tropical flavor combinations that are ready faster and taste even better!Photo from PokeworksThis lineup builds on drinks guests already enjoy. Fresh milk replaces traditional creamer for a smooth yet full-bodied sip, letting tropical fruit flavors shine through. Paired with fun mix-ins such as mango chunks, passionfruit pulp, and boba, of course, the new drinks deliver a cool, craveable upgrade without the wait.What's NewFresh milk replaces traditional creamer for a cleaner, creamier tasteDrinks are made with real fruit and vibrant tropical ingredientsand Boba can be added for $1Shorter wait times, thanks to Botrista's innovative drink systemMeet the Stars of the New Signature Lineup:Mango Fresh Milk – Creamy, tropical mango blended with fresh whole milk– Creamy, tropical mango blended with fresh whole milk Strawberry Fresh Milk – Sweet strawberry swirled into smooth milk– Sweet strawberry swirled into smooth milk Ube Milk Tea – Rich ube meets classic milk tea– Rich ube meets classic milk tea Jasmine Milk Tea – Elevated floral jasmine tea with a creamy finish– Elevated floral jasmine tea with a creamy finish POG (Passionfruit, Orange & Guava) – A tropical punch of bright island flavors– A tropical punch of bright island flavors Strawberry Lemonade – Crisp lemonade infused with ripe strawberry flavor– Crisp lemonade infused with ripe strawberry flavor Mango Lychee Lemonade – A citrusy fusion of mango and floral lychee– A citrusy fusion of mango and floral lychee Mango Coconut Fresca – Light and refreshing fresca with mango, coconut, and lime– Light and refreshing fresca with mango, coconut, and lime Passion Lychee Green Tea – Fruity and floral green tea with passionfruit and lychee notes– Fruity and floral green tea with passionfruit and lychee notes Strawberry Guava Fresca – A light and juicy blend of strawberry and guava"We've always believed that our beverages should live up to the same standard as our bowls," said Mike Wu, Co-Founder and Head of Culinary at Pokeworks. "By using more real fruit and fresh milk, we've made our drinks smoother, brighter, and more satisfying overall. One of my personal favorites is the Mango Fresh Milk: it's simple, clean, and really lets the fruit shine."Loyalty never tasted so sweet—Pokeworks Rewards members can redeem any Signature Drink for just 55 points for a limited time, exclusively through the Pokeworks app, starting May 13Ready to taste the upgrade? Visit your nearest Pokeworks or order online at order.pokeworks.com!For more information, visit www.pokeworks.com.About PokeworksPokeworks was founded in 2015 with the simple mission of spreading its love of poke –the crisp, fresh, healthy Hawaiian favorite – with the world

PR Newswire
Feb 18th, 2025
Jollibee Partners With Botrista To Launch Signature Sips Nationwide

SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- In a strategic move that signals the growing importance of automated beverage solutions in the quick-service restaurant industry, Jollibee Foods Corporation (JFC), one of Asia's largest restaurant companies, has partnered with Botrista to revolutionize their beverage program across their U.S. locations

AgFunder
Jan 2nd, 2025
What Were The Top 15 Agtech Deals Of 2024?

Ag biotechnologies and robotics are two segments in the upstream supply chain that have shown significant resilience in 2024 and attracted large deals from investors. Another key trend this year has been the emergence of developing economics in Asia as important players in the sectors of ag biotech. Even if the United States remains the largest beneficiary of 2024 agtech VC investments, garnering 47% of worldwide funding in upstream supply chains, India and China are now also prominent when it comes to funding. In 2024, six of the top 15 agtech rounds were for companies from Asia, which shows clear signs of the growing maturity of startup ecosystems in the continent. While you enjoy the holidays, the AgFunderNews team has already started sifting through the piles of data involved in the creation of parent company AgFunder’s Global AgriFoodTech Investment report, coming up in early 2024

PR Newswire
Nov 18th, 2024
Report Reveals Millennial-Alpha Effect On Theme Parks: New Beverage Demands From Two Generations

SAN FRANCISCO , Nov. 18, 2024 /PRNewswire/ -- Theme Park operators face a distinct market opportunity as millennial parents and their Generation Alpha children reshape beverage program expectations. New data from leading data-built beverage platform, Botrista, reveals the significant impact these two generations have on theme park spending, particularly in food and beverage offerings.The Market Reality

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