Julianne Moore dances on a disco floor in the Alps. Fashion - 06 Nov 2026 By PAP Magazine Editorial Bottega Veneta has unveiled its holiday campaign, 'They Dance Too,' reflecting Creative Director Louise Trotter's vision. Bottega Veneta has unveiled its holiday campaign, 'They Dance Too,' reflecting Creative Director Louise Trotter's vision. Julianne Moore takes center stage on a mysterious disco floor set against the Alps, dancing to Corona's 'The Rhythm of the Night.' The scene pays homage to the iconic final moment of Claire Denis' 1999 film Beau Travail. The campaign marks the debut of Bottega Veneta's new Verde bag. Holiday-season pieces including the Baby Campana, Mini Knot Lock, and Andiamo Clutch also appear. The Verde bag is crafted with the signature Intrecciato weave, while the Baby Campana features soft calfskin for easy portability. Louise Trotter sought to convey the brand's playful spirit through dance and music in this campaign. The disco floor serves as the perfect backdrop for capturing spontaneous, liberated moments. Julianne Moore's movements are natural and unforced, allowing the products to emerge organically within the choreography. An Alpine disco may seem incongruous at first, but that unexpected pairing delivers a refreshing visual thrill. Luxury need not always shine in stillness. This holiday season, what rhythm will you choose to fill your year-end celebrations? * #bottega veneta * #julianne moore * #louise trotter * #holiday campaign * #verde bag * #disco * #beau travail * #intrecciato Faq. Who stars in the Bottega Veneta 2024 Holiday campaign? Julianne Moore stars in the campaign. She dances to Corona's 'The Rhythm of the Night' on a disco floor set against the Alps, paying homage to the final scene of Claire Denis's 1999 film Beau Travail. When was the Bottega Veneta Verde bag unveiled? It debuted in the 2024 Holiday campaign 'They Dance Too.' Crafted with the signature Intrecciato technique, it was presented alongside the Baby Campanella, Mini Knot Lock, and Andiamo clutch. What is the concept behind the Bottega Veneta Holiday campaign? Creative Director Louise Trotter designed it to convey the brand's playfulness and freedom through dance and music. The unexpected combination of an Alpine disco floor captures spontaneous, dynamic moments.

Luxury takes a seat at K-cafes. Published: Oct. 27, 2026 - 14:07:49 Updated: Oct. 27, 2026 - 14:09:10 Cha Min-jung Lifestyle, Trends, and Museums Bottega Veneta, Maison Margiela team up with Korean cafes this fall, blending high fashion with everyday coffee culture Seoul-based cafes are emerging as venues for luxury brands to engage with Korean consumers through limited-edition collaborations that extend beyond traditional fashion retail. This fall, Italian fashion house Bottega Veneta and French luxury brand Maison Margiela are partnering with local Korean cafes, bringing their brand identities into everyday consumer settings. South Korea ranked first globally in per capita spending on personal luxury goods in 2024, at approximately $324 per person annually, according to Morgan Stanley. Luxury brands are exploring ways to reach consumers through local businesses and products beyond their core designs. As part of its winter 2026 fanzine campaign, Bottega Veneta is presenting a publication featuring the work of German photographer Juergen Teller in cities around the world, including Milan, New York, London, Paris and Seoul. In Seoul, Camel Coffee is hosting the campaign at its Seochon branch located in Jongno through Nov. 1. The limited-edition offers include shopping bags, cards, Uji matcha lattes and takeaway cups. Every day, the first 100 visitors who order a drink and follow the cafe on KakaoTalk receive a limited Bottega Veneta reusable bag. Another offering is Uji matcha latte, made with Kyoto green tea, which incorporates the green associated with the fashion brand's signature color. Camel Coffee has previously collaborated with other global brands such as Louis Vuitton and Jeep in 2024 and Santa Maria Novella in 2022. Nudake, a Seoul-based cafe known for its experimental and unique dessert and food collection, is joining hands with Maison Margiela on a collection of tea dining. According to Nudake, the collaboration explores how creative ideas can extend into tea, teaware and physical space. The collection draws on Maison Margiela's iconic bianchetto design, which is a white overpaint technique introduced by designer Martin Margiela in 1989. It also incorporates the brand's signature stitch designs onto the porcelain kitchenware. A ring-shaped detail atop the products symbolizes the two brands' special collaboration as well. Nudake's Oops black tea is available in tea bags and limited-edition loose-leaf packaging. The collection also includes porcelain teacups, double saucers designed for two-person servings, teapots and matching tumblers. The collection launches Friday at the Nudake Teahouse in Seongsu-dong, eastern Seoul. [email protected]

How Matthieu Blazy made Chanel luxury's great exception. October 21, 2026 Chanel profits are up, US sales are soaring 25% and the Princess of Wales is carrying the bag, as Matthieu Blazy's joy-first reset defies the luxury slump On Monday the Princess of Wales welcomed the Sultan of Oman to Windsor Castle carrying a quilted Chanel flap bag, the kind of product placement no marketing budget on Earth can buy. Her timing was impeccable. The house on her arm is currently the only great luxury story of 2026 pointing upward. Chanel's profits grew 5% in the first year under Matthieu Blazy, Artistic Director of Chanel, with fashion sales up 16% across the first half of 2026 and US sales up a remarkable 25%, all while sector leader LVMH was reporting its fifth consecutive half-year of falling revenue. Matthieu's explanation of the philosophy behind the numbers is the best mission statement in the industry. "The idea that you can bring joy," he says, "and still be very serious about what you have to say." The comeback at a glance * Chanel profits rose 5% in Matthieu Blazy's first year, with fashion sales up 16% in H1 2026 and US sales up 25%. * Revenue neared US$20bn last year, with fashion making up nearly two-thirds of it. * Chanel still sells nothing online. Every fashion and leather-goods purchase happens in one of nearly 300 boutiques, with nine more opening this year. * Blazy, 42, is the house's first regime-change appointment since Karl Lagerfeld, hired away from Bottega Veneta. * Chanel remains fully owned by Alain and Gérard Wertheimer, grandsons of Coco Chanel's original business partner. The glass slipper fits. Five years ago the New York Times greeted Matthieu's arrival at Bottega Veneta with the headline question "Who is Matthieu Blazy?", a fair query about a studio deputy who had spent two decades supporting Raf Simons, Phoebe Philo and Nicolas Ghesquière from the shadows. Six Bottega shows later he had the most coveted job in fashion. Bruno Pavlovsky, President of Fashion Activities at Chanel, admits the house budgeted two to three years for him to settle in. "We were totally convinced by Matthieu," Bruno says, "but the success came faster than what we forecast." The moment Matthieu believed it was the March morning his debut collection reached stores, when the retail team called in the evening with a full house of fashion kids, Chanel newbies and longtime clients, a frenzy private shoppers called unprecedented for any debut in memory. His reaction ran to two words, which he still repeats: Thank God. "I cannot pretend in front of a woman who has 40 years of embroidery at Lesage that I might know better how to do it." Matthieu Blazy, Artistic Director, Chanel A boss who has been the intern. Matthieu's management style reads like a case study in creative leadership at scale. He oversees ready-to-wear, accessories and haute couture plus 70 maisons d'art, the specialist craft houses behind Chanel's embroidery, buttons, feathers and pleats, some of them older than Chanel itself. His method with his designers is to speak last, so nobody self-censors, and he keeps even rejected ideas turning over for seasons. "We build it up," he says. "It's like a cake." With the craft houses he leads from humility. "I cannot pretend in front of a woman who has 40 years of embroidery at Lesage that I might know better how to do it," he says, arguing that his point of view colliding with her experience is where the ideas improve. Serious about joy. This autumn's imagery stars a Chanel woman with board seats, flap bags that flirt with briefcases and couture suiting fit for a congressional hearing, alongside a silver Chanel geometry set in crocodile-stamped leather for the executive who has everything. The anxiety now is keeping it going, and Bruno is candid about it. "We've almost become more demanding of ourselves, because we want to keep this momentum, you know?" On the evidence of Monday, momentum is holding. When the most photographed woman in Britain reaches for a quilted flap bag on a state occasion, the second century of Chanel looks after its own publicity. Who are Chanel's key partners? Lesage: The storied Parisian embroidery atelier within Chanel's métiers d'art family, whose artisans hand-work the house's couture. Led by Artistic Director Hubert Barrère; based in Pantin, Paris. Barrie: The Scottish knitwear specialist producing Chanel's cashmere, owned by the house since 2012. Based in Hawick, Scotland. Massaro: The bootmaker behind Chanel's two-tone slingback, crafting footwear for the house since the Coco era. Based on Rue de la Paix, Paris, since 1894. Company Portals