Sonesta adds 19 Boyd Gaming casino resorts to its distribution platform. Sonesta International Hotels and Boyd Gaming announced on November 2 an exclusive affiliation that puts Boyd's 19 casino resorts, with more than 9,700 rooms and 600,000 square feet of meeting and event space, onto Sonesta's distribution platform as the Boyd Collection. Linked loyalty programs and joint hotel development are listed as later stages, with no dates. The launch is a distribution deal first. The two companies describe the loyalty link and the development pipeline as plans, so the operational work for the next few quarters sits in inventory, rates and reservation systems. What Sonesta and Boyd announced. According to the joint release, the Boyd Collection will appear on Sonesta's signature list of brands and be bookable through Sonesta's platform, including Sonesta.com. Boyd properties remain available on Boyd's own channels. The release lists the 19 hotels, among them The Orleans, Gold Coast, Suncoast, Ameristar Kansas City, Belterra, Blue Chip and Valley Forge. By its arithmetic, 9,700 rooms equals about 10 percent of the roughly 100,000 rooms Sonesta reports across more than 1,000 properties and 13 brands. Sonesta describes itself as the eighth largest hotel company in the U.S. according to STR. It is not buying, managing or flagging the Boyd hotels. It is giving them a place in its brand presentation and its booking flow. Sonesta co-chief executive Keith Pierce called the deal "an exciting next step in Sonesta's asset-right, franchise-focused growth strategy." Boyd president and chief executive Keith Smith said it is "a compelling opportunity to broaden our customer base across the country." Two later stages are described. The first is development: Sonesta and Boyd "will explore hotel development opportunities" tied to Boyd's existing and future properties, which may include Sonesta hard-brand conversions, rebrands or new builds. The second is loyalty, where the companies say future integration plans include linking Sonesta Travel Pass and Boyd Rewards. The release gives no date, no earn and burn rules and no cost split for either. What Boyd's own results add. Boyd's third quarter results, published October 22, give the commercial background the Sonesta release leaves out. Total revenues were $990.5 million against $1,004.4 million a year earlier. Boyd's Las Vegas Locals segment reported $207.4 million against $210.8 million. The company wrote that results there "reflected increased softness in Las Vegas destination business, primarily at the Orleans, as well as construction disruption at the Suncoast." The rest of that segment did better. Boyd said the remaining properties achieved revenue and adjusted EBITDAR growth of 3 percent. Its Midwest and South segment brought in $540.5 million against $538.9 million. Boyd names softness in Las Vegas destination business as the drag in two segments, and The Orleans and Suncoast are both on the Collection list. The Sonesta release says the affiliation gives Boyd properties exposure to "millions of visitors to Sonesta.com." Neither company has linked the two, and neither has published a target for room nights through the Sonesta channel. What it means for operators. For Sonesta franchisees and owners. Boyd resorts will sit beside franchised hotels in Sonesta's search and brand list. Franchisees in markets with a Boyd property should ask Sonesta how the Boyd Collection is ranked against nearby Sonesta-branded hotels, whether the Collection carries a different commission or fee, and whether member rates are the same on both sides. The release does not say. Get the week's best tech coverage. Free. Read by thousands of HR, tech, and business leaders. For casino-hotel operators weighing a similar deal. Boyd keeps its direct channels and adds a second one, which means two sets of rates and availability for the same rooms. Group and resort-fee pricing is the usual place for a mismatch. If a casino hotel holds rooms back for players or hosts, the first integration question is how that inventory is kept off the public platform. The release does not address it. For loyalty and CRM teams. Linking Sonesta Travel Pass and Boyd Rewards means matching member records across two systems, setting earn rules and deciding who funds a redemption at the other company's property. Loyalty reaching across company lines has come up in other recent deals, including BWH Hotels merging its loyalty programs under WorldHotels and the Wyndham and HotelREZ partnership. In each, the open point for operators is who holds the guest record once a member books through someone else's channel. Sonesta and Boyd have not said how they will handle that. For asset managers and developers. The development language is the most open-ended part. A hard-brand conversion or rebrand at a Boyd site would move that hotel onto Sonesta's property, reservation and loyalty systems, and the release names no site, count or timeline. Conversion cost for systems should be budgeted separately from renovation, as in any flag change. Questions to put to both companies. An owner or operator near a Boyd property can ask Sonesta for the fee and ranking terms for the Collection in writing. A casino-hotel operator thinking about a comparable affiliation can ask for the integration scope with its property management and central reservation systems, the treatment of comped and host inventory, and the data terms for guests who book through the partner. Anyone in either loyalty program should wait for the earn and burn rules before changing how they book. The two companies say the Collection launches now, and the release does not name a go-live date for individual hotels. The loyalty link, which would be the first test of how the two guest databases work together, has no date.

Sonesta International Hotels and Boyd Gaming announce exclusive Strategic Affiliation to expand guest choice, loyalty benefits and growth opportunities. Nov 02, 2026, 15:00 ET NEWTON, Mass. and LAS VEGAS, Nov. 2, 2026 /PRNewswire/ - Sonesta International Hotels Corporation ("Sonesta"), and Boyd Gaming Corporation ("Boyd") today announced the launch of an exclusive strategic affiliation between the two companies that will introduce Boyd's nationwide portfolio of casino resorts to millions of Sonesta customers nationwide. The first stage of the partnership will be the launch of the Boyd Collection - placing Boyd's 9,700+ hotel rooms, 600,000 square feet of meeting and event space, and 19 casino resorts nationwide onto Sonesta's distribution platform. With this launch, Sonesta travelers will receive direct access to Boyd resorts nationwide, gaining new options for both leisure and business travel in key regional markets. The Boyd Collection will also appear directly on the Sonesta signature list of brands as part of Sonesta's brand portfolio presentation, providing exposure for Boyd properties to millions of visitors to Sonesta.com. Boyd properties will remain available on Boyd's traditional distribution channels. The affiliation brings together two companies with complementary strengths across hospitality, entertainment, gaming, loyalty and development. Through the exclusive relationship, Sonesta guests will gain access to a broader range of resort and casino-hotel destinations, while Boyd customers will benefit from Sonesta's growing global distribution platform, expanding brand portfolio and award-winning Sonesta Travel Pass(TM) loyalty program. "This affiliation represents an exciting next step in Sonesta's asset-right, franchise-focused growth strategy," said Keith Pierce, Co-Chief Executive Officer of Sonesta International Hotels. "By aligning with Boyd, we are creating meaningful new ways to serve our guests and expand our distribution reach in markets where travelers are seeking full-service resort hospitality entertainment and casino gaming experiences." "Boyd's nationwide portfolio of casino entertainment destinations is built upon over 50 years of best-in-class guest service, strong customer relationships and best-in-market amenities," said Keith Smith, President and Chief Executive Officer of Boyd Gaming. "Our exclusive affiliation with Sonesta provides a compelling opportunity to broaden our customer base across the country by introducing Sonesta users to Boyd's unique brand of hospitality and entertainment." Strategic Affiliation In addition to the enhanced distribution element of the affiliation, Boyd and Sonesta plan to further expand their partnership in the future, including: Enhanced Development Pipeline: Building on this exclusive affiliation, Sonesta and Boyd will explore hotel development opportunities connected to Boyd's existing properties and future development projects, which may include Sonesta hard-brand conversions, rebrands or new-build hotel projects. The development element is designed to support Sonesta's continued franchise growth while providing Boyd with additional optionality as part of its growth pipeline. Linked Loyalty Programs: Future integration plans include Boyd and Sonesta linking their award-winning loyalty programs, Sonesta Travel Pass(TM) and Boyd Rewards(TM). "Our guests increasingly want more choices, more recognition and more ways to make travel rewarding," said Phil Hugh, Chief Development Officer of Sonesta International Hotels. "Our relationship with Boyd gives us a platform to connect hospitality and entertainment in a differentiated way, while creating new avenues for franchise and development growth." *The 19 casino hotels that will be included in the Boyd Collection are: Aliante Casino Hotel and Spa; Ameristar Casino Hotel Kansas City; Ameristar Casino Resort Spa St. Charles; Belterra Casino Resort; Blue Chip Casino Hotel Spa; California Hotel and Casino; Cannery Casino Hotel; Delta Downs Racetrack Hotel & Casino; Diamond Jo Worth; Fremont Hotel & Casino; Gold Coast Hotel and Casino; IP Casino Resort Spa; Main Street Station Hotel and Casino; The Orleans Hotel and Casino; Par-A-Dice Hotel and Casino; Par-A-Dice Inn; Sam's Town Hotel and Gambling Hall; Suncoast Hotel and Casino; and Valley Forge Casino Resort. About Sonesta International Hotels Sonesta(R) International Hotels Corporation is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR), with over 1,000 properties totaling 100,000 guest rooms across 13 brands. Sonesta owns, manages and/or franchises under The Royal Sonesta(R); The James(R); Classico Collection by Sonesta(TM); Sonesta(R) Hotels & Resorts; MOD Collection by Sonesta(TM); Sonesta Select(R) Hotels; Sonesta Essential(R) Hotels; Sonesta ES Suites(R); Sonesta Simply Suites(R); Red Lion Hotels, Inns & Suites by Sonesta(TM); Signature Inn by Sonesta(R); Americas Best Value Inn by Sonesta(TM); and Canadas Best Value Inn by Sonesta(TM). Through its award-winning Sonesta Travel Pass(TM) loyalty program, Sonesta offers guests the opportunity to earn and redeem points for value and personalized experiences. For more information, visit Sonesta.com. About Boyd Gaming Corporation Founded in 1975, Boyd Gaming Corporation is a leading geographically diversified operator of 26 gaming entertainment properties in 11 states. The Company also manages a tribal casino in northern California, and owns and operates Boyd Interactive, a B2B and B2C online casino gaming business. Boyd Gaming's nationwide portfolio is connected through Boyd Rewards, recognized as the nation's favorite casino loyalty program by readers of both USA Today and Newsweek. Named by Forbes and Time magazines as one of "America's Best Companies," and led by one of the most experienced teams in the industry, Boyd Gaming is dedicated to delivering an outstanding entertainment experience and memorable guest service. For additional Company information and press releases, visit https://www.boydgaming.com. Media Contacts Sonesta International Hotels Lorie Juliano Global Head of Communication 617.421.5429 [email protected] Boyd Gaming Corporation David Strow Vice President of Corporate Communications 702.792.7386 [email protected] SOURCE Sonesta International Hotels Corporation