B

Brain Effect

Nutritional supplements for mental performance

Overview

Company Does Not Provide H-1B Sponsorship

BrainEffect creates nutritional supplements and functional foods in Berlin to support mental and physical performance. Its products use science-backed natural ingredients across vitamins, minerals, prebiotics, probiotics, collagen, proteins, and sleep aids, with core offerings like FOCUS, SLEEP, and DAILY GUT that address sleep, gut health, focus, energy, and recovery. It sells through its own online store and more than 2,500 retailers, including dm, Budni, and Amazon; founder Fabian Foelsch remains CEO, and Schwabe Group owns a majority stake but BrainEffect operates independently. The goal is to expand internationally with evidence-based products that help people optimize mental performance and well-being in daily life and sports.

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About Brain Effect

Simplify's Rating
Why Brain Effect is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HealthcareConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Berlin, Germany

Founded

2015

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Simplify's take

What believers are saying

  • Braineffect's site on 2026-11-10 promoted SLEEPMAXXING, DAILY GUT 5-in-1, and winter upgrades.
  • Braineffect listed 12 open roles on 2026-11-07, signaling active hiring.
  • Schwabe's 2025-03-17 majority deal and medium-term full takeover fund expansion.

What critics are saying

  • Schwabe can absorb Braineffect completely after 2025-03-17, erasing founder control and autonomy.
  • Braineffect depends on dm, Budni, and Amazon; retail shelf loss would crush volume quickly.
  • Supplement regulation and claim enforcement threaten FOCUS and SLEEP marketing in Germany and France.

What makes Brain Effect unique

  • Schwabe Group owns Braineffect majority since 2025-03-17, combining pharma quality with DTC speed.
  • Braineffect sold 1 million products in 2024 across 2,500 dm and Budni stores.
  • FOCUS, SLEEP, and DAILY GUT anchor a focused German wellness portfolio.

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Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • 401(k) Company Match
  • Mental Health Support
  • Employee Discounts

Growth & Insights and Company News

6 month growth

-1%

1 year growth

1%

2 year growth

1%
Startbase
Mar 17th, 2025
Schwabe Group acquires majority stake in Braineffect

Karlsruhe, March 17, 2024 - The Schwabe Group, provider of natural health solutions, is acquiring a majority stake in the startup Braineffect and plans to take over the company completely in the medium term.

Startbase
Mar 15th, 2025
Schwabe Group Acquires Braineffect Majority Stake

The Schwabe Group has acquired a majority stake in Braineffect, a Berlin-based dietary supplements brand, with plans for full acquisition. Braineffect will remain under founder Fabian Foelsch's leadership. The acquisition aligns with Schwabe's strategy to expand its digital health presence and direct-to-consumer approach. Braineffect, known for products like FOCUS and SLEEP, will focus on innovation and international growth, leveraging Schwabe's resources.

Spotfolio
Dec 7th, 2020
FoodTech: Osborne Clarke hat die Schwabe Gruppe bei einem Series-A Investment in BRAINEFFECT beraten

Berlin, 7. November 2020. Die internationale Wirtschaftskanzlei Osborne Clarke hat die Schwabe Gruppe bei einem Series-A Investment in BRAINEFFECT beraten. BRAINEFFECT will mit dem Kapital Innovation im Bereich Mind Nutrition & Brainfood weiter vorantreiben. Das neu eingeworbene Wachstumskapital soll vor allem für die Expansion innerhalb Europas, für eine Ausweitung des innovativen Produktportfolios und die Besetzung...

Der Brutkasten
Feb 28th, 2020
Bodyhacker Patrick Kramer: „Wir werden allmählich zu einem FinTech.“

Patrick Kramer ist ein Bodyhacker, der selbst mehrere Implantate im Körper trägt. Im Gespräch mit dem brutkasten erklärt er das Potenzial für Biohacking-Startups.

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