Branch.io provides mobile growth and user engagement solutions, focusing on improving mobile app performance and user experience. Their main products include deep linking, which directs users to specific content within an app, and attribution, which helps businesses track the sources of their app installs and user engagement. This allows companies to measure the effectiveness of their marketing campaigns and optimize them accordingly. Unlike many competitors, Branch.io offers a subscription-based model that includes advanced analytics and premium features, catering to a wide range of clients from marketers to app developers. The company's goal is to enhance mobile marketing efforts and user experiences globally, supported by partnerships with major companies like Apple and Yahoo.

Founders Fund

Madrona Venture Group

Zach Coelius

Cowboy Ventures

Pear Ventures

New Enterprise Associates

Samsung Next

ZenStone Venture Capital

Ben Narasin

DHVC (Danhua Capital)

TriplePoint Capital

Joanne Yuan

Daniel Curran

Marc Bell Capital

Playground Global

Ling Wong.

Data & Analytics

Consumer Software

Gaming

Branch

Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.

Job Vacancy: Product Designer, Nigeria

Branch Care, a platform focused on expanding access to fertility care, has raised $5.7M in funding according to a recent SEC filing.

The AlleyWatch Startup Daily Funding Report: 11/21/2023

The Traffic Branch collaborated with the District Legal Services Authority to organise this helpdesk, aimed at clearing the backlog of unpaid fines.

Pune: Pune traffic branch settles 1701 violation cases, fines reduced by 50% than original challaned amounts

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized startups have also seen a fair amount of cuts, and in some cases, have shut down operations altogether.By tracking these layoffs, we’re able to understand the impact on innovation across companies large and small. We’re also able to see the potential impact of businesses embracing AI and automation for jobs that had previously been considered safe. It also serves as a reminder of the human impact of layoffs and what could be at stake in regards to increased innovation.Below you’ll find a comprehensive list of all the known layoffs in tech that have occurred in 2024, to be updated regularly

A Comprehensive List Of 2024 Tech Layoffs

Branch raises the bar with the first HIPAA-eligible mobile attribution solution to help healthcare organizations meet privacy and security goalsPALO ALTO, Calif., May 21, 2024 /PRNewswire/ -- Branch , the industry's leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance , a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare. For over a decade, Branch has pioneered the development of privacy-first products and services that respect and protect end-user data. In alignment with evolving guidance from the U.S. Department of Health and Human Services , Branch Advanced Compliance offers enhanced security and privacy measures to help customers satisfy their HIPAA obligations."To remain competitive in today's market, healthcare companies need to invest in innovative technology that drives consistent patient experiences while still safeguarding data and alleviating privacy concerns," shared Irina Bukatik, VP of products, Branch. "Advanced Compliance is a leap forward for healthcare organizations that want to prioritize mobile app growth and user engagement while confidently navigating regulation requirements and meeting HIPAA compliance goals."The use of mobile devices and applications in the healthcare industry is steadily increasing as patients expect their healthcare information to be more accessible. However, a majority of surveyed patients (75%) are still concerned about protecting the privacy of their data.The ability to provide patients with access to data while maintaining compliance is top of mind for healthcare executives and C-suite leaders

Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption And Engagement

Mobile industry leaders recognized for driving growth and innovationPALO ALTO, Calif., Nov. 30, 2023 /PRNewswire/ -- Branch , the industry's leading mobile linking and measurement platform, today announced the winners of its fourth annual Mobile Growth Awards . Nominated and selected by their peers, winners are recognized for their exceptional ability to develop and execute comprehensive mobile growth strategies related to user acquisition, engagement and conversion."At Branch, we believe that delivering a superior mobile experience is one of the most impactful strategies for companies looking to boost their business," said Adam Landis, Head of Growth at Branch. "This year's unprecedented number of submissions is a reflection of the pivotal role that mobile plays in today's business environment. We're excited to celebrate these winners and shine a light on how global brands are leveraging innovative mobile technologies to create world-class user experiences."The 2023 Mobile Growth Award winners are:"Whether it's in an in-store or online environment, it's clear that companies that are led by customer-centric insights and data are well positioned to improve across all facets of their business," shared Phil O'Hagan, Head of Product at Sainsbury's. "It was an honor to serve as a judge for the 2023 Mobile Growth Awards and review campaigns that demonstrated how companies are truly thinking outside of the box to add value for their customers."For companies interested in learning how Branch is helping businesses drive a measurable impact on digital user acquisition, read more on our website

Branch Announces 2023 Mobile Growth Award Winners

From loyalty rewards redemption to order pickup to mobile downloads, restaurants are using QR codes to accomplish a wide range of their digital goals in their brick-and-mortar stores.For instance, fast-casual chain Sweetgreen is leveraging the technology to expand its loyalty program to in-store transactions, with the codes linking with consumers’ rewards program accounts, as the restaurant announced Sept. 26.“With nearly 50% of Sweetgreen customers purchasing in-store, we are excited to offer the best of our rewards across all our owned channels,” the chain’s co-founder and chief brand officer Nathaniel Ru said in a statement. “Starting today, our loyalty program works on all in-store orders, driving unmatched value, customer experience and savings with the simplicity of in-person scanning.”Meanwhile, quick-service restaurant (QSR) brand Chick-fil-A is using the technology to make its mobile order pickup process more efficient. With the chain extending its mobile drive-thru lanes to reach more than 300 locations by the year’s end, as the restaurant announced last month, it is equipping these lanes with QR codes that consumers scan to receive their orders.“We want our customers to be in control of their experience,” Julie Ledford, the brand’s service and hospitality team’s principal program lead, said in a statement. “… Providing remarkable service starts with convenience.”Coffeeshop chain Peet’s Coffee, which has more than 450 locations, has been implementing QR codes to drive mobile orders with in-store customers, according to technology provider Branch, driving loyalty program membership and offer redemption.These efforts mark an evolution of QR codes’ usage in the restaurant industry beyond just menus and payments, with consumers growing frustrated with such implementations. PYMNTS Intelligence from last year’s study “Digital Divide: Technology, Customer Service and Innovation in the Restaurant Industry,” which drew from a survey of nearly 2,400 U.S

Restaurants Leverage Qr Codes To Integrate Digital And Physical Channels

Nova was acquired by analytics firm Branch Metrics in 2022, which allowed Nova to gain deep insights into how users use the app.

Nova Launcher founder addresses app's status and future after layoffs

Branch is proud to be named in the Top 100 Companies with Inclusive Benefits by Mogul.

Branch Named in Top 100 Companies with Inclusive Benefits by Mogul | The Branch Blog

Howse said he was pleased to announce that the membership of the branch is growing, that Branch 124 raised more than $150,000 for the cenotaph project, and that this branch is financially comfortable.

Legion Levee welcomes new members, public

Mobile growth and user engagement solutions

Branch

Mobile growth and user engagement solutions

Branch

Mobile growth and user engagement solutions

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