Nova was acquired by analytics firm Branch Metrics in 2022, which allowed Nova to gain deep insights into how users use the app.

Branch raises the bar with the first HIPAA-eligible mobile attribution solution to help healthcare organizations meet privacy and security goalsPALO ALTO, Calif., May 21, 2024 /PRNewswire/ -- Branch , the industry's leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance , a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare. For over a decade, Branch has pioneered the development of privacy-first products and services that respect and protect end-user data. In alignment with evolving guidance from the U.S. Department of Health and Human Services , Branch Advanced Compliance offers enhanced security and privacy measures to help customers satisfy their HIPAA obligations."To remain competitive in today's market, healthcare companies need to invest in innovative technology that drives consistent patient experiences while still safeguarding data and alleviating privacy concerns," shared Irina Bukatik, VP of products, Branch. "Advanced Compliance is a leap forward for healthcare organizations that want to prioritize mobile app growth and user engagement while confidently navigating regulation requirements and meeting HIPAA compliance goals."The use of mobile devices and applications in the healthcare industry is steadily increasing as patients expect their healthcare information to be more accessible. However, a majority of surveyed patients (75%) are still concerned about protecting the privacy of their data.The ability to provide patients with access to data while maintaining compliance is top of mind for healthcare executives and C-suite leaders

Howse said he was pleased to announce that the membership of the branch is growing, that Branch 124 raised more than $150,000 for the cenotaph project, and that this branch is financially comfortable.