Overview

Brand Knew partners with media companies, causes, and consumer brands to enhance audience engagement and drive growth. The company uses a combination of creative intuition and data analysis to develop comprehensive growth strategies tailored to its clients' needs. It serves a variety of clients, particularly in the sports and entertainment sectors, and has worked on notable projects like the "Cobra Kai" series on YouTube. Brand Knew offers a range of services, including marketing, design, media production, and cultural development, generating revenue through consulting fees and project-based work. What sets Brand Knew apart from its competitors is its emphasis on diversity and collaboration, bringing together a team with varied backgrounds to create impactful cultural strategies.

Simplify's Take

What believers are saying

• Rising demand for short-form video content boosts creative marketing opportunities.
• Interest in AR and VR enhances audience engagement for Brand Knew's clients.
• Personalized marketing using AI increases consumer brand engagement.

What critics are saying

• AI-driven marketing agencies offer similar services at lower costs.
• Social media algorithm changes may affect Brand Knew's audience reach.
• In-house creative teams in large brands could reduce demand for Brand Knew.

What makes Brand Knew unique

• Brand Knew combines creative intuition with data-driven insights for growth strategies.
• The company has a diverse team fostering positive cultural impacts.
• Brand Knew is recognized as TikTok's Most Innovative Agency of the Year.

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