Overview

Brand Knew operates as a creative collective and strategic advisory firm that collaborates with media companies, causes, and consumer brands to enhance audience engagement and drive growth. The company utilizes a combination of creative intuition and data-driven insights to develop comprehensive growth strategies tailored to its clients' needs. It serves a variety of clients, particularly in the sports and entertainment sectors, and has worked on notable projects like the "Cobra Kai" series on YouTube. Brand Knew's services include marketing, design, media production, and cultural development, allowing them to create strategies that resonate with target audiences. What sets Brand Knew apart from its competitors is its commitment to diversity and collaboration, with a team that brings together a wide range of perspectives and backgrounds. The company's goal is to create positive cultural impacts while fostering growth for its clients.

Simplify's Take

What believers are saying

• Rising demand for short-form video content boosts creative marketing opportunities.
• Interest in AR and VR enhances audience engagement for Brand Knew's clients.
• Personalized marketing using AI increases consumer brand engagement.

What critics are saying

• AI-driven marketing agencies offer similar services at lower costs.
• Social media algorithm changes may affect Brand Knew's audience reach.
• In-house creative teams in large brands could reduce demand for Brand Knew.

What makes Brand Knew unique

• Brand Knew combines creative intuition with data-driven insights for growth strategies.
• The company has a diverse team fostering positive cultural impacts.
• Brand Knew is recognized as TikTok's Most Innovative Agency of the Year.

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