Brand Knew leverages its creative collective and strategic advisory to foster significant audience growth and engagement for its partners, which include media companies, causes, and consumer brands. The company's competitive advantage lies in its ability to drive successful outcomes, as evidenced by its role in YouTube's ascension as a leader in original content, particularly with the success of Cobra Kai, one of the best performing streaming series in history. This showcases Brand Knew's industry leadership and technical prowess in the media and consumer brand space.