Overview
Brand New School is an integrated creative company that uses design to tell stories and shape experiences for brands. Its services span across strategy, design, and storytelling to help brands connect with audiences through compelling visuals and meaningful experiences. The company works through a collaborative, research-driven process that values experimentation, learning from failures, and discovery, with studios in New York and Los Angeles. Their approach blends research, ideation, and craft to deliver storytelling-driven design across touchpoints. What sets Brand New School apart is its long track record of working with influential brands and its emphasis on a holistic, narrative-first approach that combines multiple disciplines under one roof, rather than focusing on a single design service. The company’s goal is to write the next chapter in its creative journey by continuing to solve problems, forge aesthetics, and shape brand experiences for the future.
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Simplify's take
What believers are saying
- Slack The Big Meeting launched in July 2026, proving active enterprise demand.
- White Claw REFSHR refreshed in October 2026, showing consumer-brand momentum.
- Brand New School lists a 2026 class, indicating continued hiring and retention.
What critics are saying
- Project revenue depends on client budgets and campaign timing, not recurring contracts.
- Slack and White Claw signal concentration risk if either brand shifts agencies.
- In-house creative teams at Slack, Block, and others can replace external studios.
What makes Brand New School unique
- Brand New School fuses strategy, design, motion, and live action in-house.
- Its 2026 work for Slack shows premium craft and category-shaping storytelling.
- The studio sells originality as a process, not just deliverables.
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