Brand New School

Brand New School

Integrated creative design shaping brand experiences

Overview

Brand New School is an integrated creative company that uses design to tell stories and shape experiences for brands. Its services span across strategy, design, and storytelling to help brands connect with audiences through compelling visuals and meaningful experiences. The company works through a collaborative, research-driven process that values experimentation, learning from failures, and discovery, with studios in New York and Los Angeles. Their approach blends research, ideation, and craft to deliver storytelling-driven design across touchpoints. What sets Brand New School apart is its long track record of working with influential brands and its emphasis on a holistic, narrative-first approach that combines multiple disciplines under one roof, rather than focusing on a single design service. The company’s goal is to write the next chapter in its creative journey by continuing to solve problems, forge aesthetics, and shape brand experiences for the future.

About Brand New School

Simplify's Rating
Why Brand New School is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

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Simplify's Take

What believers are saying

  • Brand New School landed Slack's Big Meeting campaign and Cartoon Network's global rebrand.
  • Its July 2026 Cartoon Network project shows continued relevance with major media buyers.
  • The redesigned website and 2025 chatgpt student campaign suggest active investment in new business.

What critics are saying

  • Client concentration remains dangerous if Slack or Cartoon Network cut spend after 2026 rebrands.
  • The 2025 redesign and self-promotional website launches signal a studio competing hard for attention.
  • Creative services margins stay exposed to project volatility and client procurement pressure within 12 months.

What makes Brand New School unique

  • Brand New School still ships high-end motion and identity work for Slack and Cartoon Network.
  • Its 2026 site and portfolio show integrated strategy, design, production, and animation in-house.
  • New York and Los Angeles studios support bi-coastal execution for national entertainment and tech clients.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Company News

Adweek
Jan 9th, 2024
Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings

To highlight some of its recently added features, Slack teamed up with agency Brand New School to create "The Big Meeting."

Adweek
May 4th, 2023
Revolving Door Roundup Agency Moves: Colle McVoy, OKRP, Propel & More

Creative company Brand New School launched Brand New Game, a browser-based video game, in conjunction with the rollout of its newly redesigned website.

LBB Online
Apr 27th, 2023
Brand New School Invites You to Play Its New Charming and Nostalgic 8-Bit Video Game | LBBOnline

Bi-coastal creative company Brand New School has designed a novel solution to the risk of website downtime by launching an original browser-based video game, ‘ Brand New Game ’, in conjunction with the rollout of its redesigned website.

LogoMyWay
Sep 14th, 2021
Cartoon Network partners with Brand New School LLC

Cartoon Network teamed up with Brand New School (a design and animation company) to design the new logo.

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