Event Date: Wednesday, May 28, 2025 link to handout b-roll and soundbites available approx. 3:00pm/PT https://brandfolder.com/s/DisneylandSavannaBananas Description: • Savannah Bananas performing trick shots in front of Sleeping Beauty Castle in Disneyland Park. • Savannah Bananas gather...

Formula 1® and Disney have announced an exciting new collaboration with Mickey Friends that will begin in 2026. Disney's Mickey Mouse is one of the most beloved and recognizable characters of all time, and now fans can look forward to seeing Mickey Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe. The new relationship is turbocharged by the two brands' shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences. More information will be shared on the activity in the coming months.Tasia Filippatos, Disney Consumer Products President, said:"As we celebrate nearly a century of Mickey Mouse Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike."Emily Prazer, Chief Commercial Officer, Formula 1, said:"Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide. It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond."In recent years Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. Additional details will be shared in the coming months on how fans can join Mickey Friends on their Formula 1 adventure. Follow @mickeymouse and @f1 on social media to keep up to date on how the iconic characters are going to be living life in the fast lane in 2026! About Disney Consumer Products: Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally

Collaboration brew with culinary icons will benefit the Southern Smoke FoundationMILFORD, Conn. and SAN DIEGO, May 1, 2025 /PRNewswire/ -- Athletic Brewing Company , America's largest dedicated non-alcoholic brewer, has joined forces with five celebrated culinary artists to launch Aftershift, a limited-edition brew created in support of Mental Health Awareness Month.Crafted in collaboration with renowned chefs Chris Cosentino, Chris Shepherd, David Chang, Ashley Christensen, and Sarah Grueneberg, Aftershift pours a golden hue with bright notes of lime leaf and yuzu.Representing the resilience and spirit of the food service industry, Aftershift embodies the shared dedication of five chefs who, drawing from their years spent navigating the demanding world of bustling kitchens, understand the profound importance of mental health within the culinary community."We're incredibly excited to introduce Aftershift in collaboration with these five legendary chefs," said John Walker, Co-Founder and COO of Athletic Brewing. "Their culinary expertise has shaped this brew into something truly unique and delicious. We're honored to collaborate with them while simultaneously supporting food service industry workers across the country."In honor of Mental Health Awareness Month, $50,000 of Aftershift's profits will benefit the Southern Smoke Foundation. Founded by Chef Chris Shepherd, the nonprofit organization provides vital mental health support for food and beverage workers nationwide."The Southern Smoke Foundation is immensely grateful for this collaboration with Athletic and the opportunity to work alongside these other incredibly talented chefs," said Shepherd. "This will allow us to provide critical resources to service industry workers across the country who are facing mental health challenges."Made for those who work hard and want to unwind without the buzz, Aftershift strikes a delicate balance of slight tartness and subtle bitterness — a true chef's kiss of flavor and the perfect reward after a long day."The ritual I missed most after a long shift was enjoying the vibrant flavors and the social aspects of having a drink with my peers," said Cosentino, who gave up alcohol six years ago