Brandlight has launched AI Ads, a tool that helps brands create, launch and optimise ad campaigns across AI engines, including ChatGPT and Google AI Overviews. The New York company announced the product on October 29, 2026. AI Ads adds paid advertising data and customer marketing insights to Brandlight's organic AI visibility tools. An AI-powered media buyer then recommends and automates changes, steering spend towards the most relevant, high-intent conversations. Chief executive officer Imri Marcus said that within 24 hours, the tool doubled the click-through rate and halved the cost per click on a client's OpenAI Ads account. Brandlight works with 30% of Fortune 500 companies. It is offering AI Ads to a select group of early customers, and enterprise marketing teams can join a waitlist on its website.

Brandlight, a platform helping brands manage their presence in AI-driven search and advertising, has raised $30 million in Series A funding led by Pelion Venture Partners, with participation from Cardumen Capital and G20 Ventures. Founded in October 2024 by Imri Marcus, Uri Gafni and Didi Dvash, Brandlight serves hundreds of major brands including Kimberly-Clark, LG, The Hartford and Estée Lauder. The platform analyses billions of AI-generated signals across the customer journey and provides actionable recommendations for marketing teams navigating AI search, advertising and commerce. The funding will scale Brandlight's enterprise platform as AI visibility becomes a dedicated budget line for global brands. The company positions itself as a marketing operating system for AI channels, helping brands stay ahead of the convergence of search, commerce, advertising and AI agents.