Brandwatch and Blackbird.AI to deliver advanced IEAC to NATO. Posted 10 February 2026 Social intelligence and social media management firm, Brandwatch and Blackbird.AI, a provider of narrative intelligence, today announced their consortium has been selected by the NATO Communications and Information Agency (NCIA), on behalf of the North Atlantic Treaty Organisation (NATO), to deliver an advanced Information Environment Assessment Capability (IEAC). The capability will provide secure, scalable, and AI-enabled tools to monitor, analyze, and interpret the information environment across public and commercially available data sources. Delivered as a bespoke, enterprise-wide social intelligence solution, it will combine media monitoring, sentiment analysis and trend detection to support decision making across the NATO enterprise. The solution will help NATO assess and respond to evolving narrative threats, including the spread of disinformation and harmful narratives across complex digital eco-systems. This initiative represents a significant milestone for Cision's Brandwatch in its long-standing collaboration with NATO and reinforces the consortium's role as a trusted provider of mission-ready digital intelligence. The capability is designed to integrate the most data coverage, with additional enrichments and support strategic communicators within the NATO's Information Environment Assessment community to efficiently plan and analyse in a fast, fragmented and contested environment. To deliver the capability, the consortium brings together complementary technology and expertise from across Cision's portfolio, including Trajaan, whose search intelligence technology reveals emerging trends and intent signals across global audiences. This is complemented by specialist partners Osavul and Converseon. Together, these capabilities will help NATO strengthen strategic communications, enhance situational awareness, and enable faster, more informed decisionmaking. "We are honoured to support NATO in this critical mission," said Guy Abramo, Chief Executive Officer of Cision. "By combining world-class data coverage with next-generation AI and analytics, we are providing a more comprehensive and timely understanding of the information environment. This partnership reflects the strength of our technology and our shared commitment to helping organisations address the most demanding intelligence challenges." Brandwatch brings long-standing experience supporting government, defence and public-sector organisations worldwide. Its solutions combine social and media data, advanced analytics, AI-driven insight, and rigorous compliance with data licensing and security standards, capabilities that underpin the consortium's ability to operate at the intersection of technology, governance and mission delivery. "Understanding the information environment is essential for effective planning and decision-making across the Alliance," said Chris Riley, Head of Plans and Insights in the Office of Strategic Communications at NATO Headquarters. "This integrated Brandwatch and Blackbird.AI solution significantly enhances our ability to deliver data-driven insights at scale." "Blackbird.AI's strategic collaboration with NATO over the past several years has provided critical analysis on harmful narratives impacting their operations," said Wasim Khaled, CEO and Co-Founder of Blackbird.AI. "We are excited to partner with Brandwatch to provide even more actionable insight to NATO in their pursuit of safeguarding the freedom and security of all its members."

Brandwatch named a Leader in Social Media Management and a Major Player in Influencer Marketing in new 2025 Analyst reports. December 16, 2025 Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing. BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ - Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two leading analyst firms for its innovation, enterprise-grade capabilities, and impact across the modern marketing ecosystem. Brandwatch has been named a Leader in the QKS SPARK Matrix(TM) for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises, 2025. These recognitions reflect Brandwatch's position as a unified social suite that connects listening, publishing, engagement, analytics, and influencer marketing - powered by its advanced Iris AI technology. In the 2025 SPARK Matrix(TM) report, QKS highlights Brandwatch's end-to-end approach to deep listening, cross-channel publishing, engagement, and real-time analytics. As QKS notes, "Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and Iris AI real-time analytics and content intelligence." The SPARK Matrix(TM) evaluates vendors on Technology Excellence and Customer Impact, positioning Brandwatch as a top choice for enterprises seeking scalable, AI-powered social media management. IDC MarketScape: Brandwatch Influence Recognized for Enterprise-Scale Creator and Campaign Management The IDC MarketScape similarly recognizes Brandwatch's Influence platform for its ability to support global creator programs, from discovery and vetting through to content tracking and reporting. According to IDC, "Brandwatch's Influence platform enables brands and agencies to discover, vet, manage, and measure influencer collaborations at scale," supported by automated tracking, analytics, and integrated workflows. IDC highlights Brandwatch's extensive creator database, AI-powered discovery tools, and connection to the broader Brandwatch suite as key differentiators for large enterprises and agencies managing multi-market influencer activity. "This recognition from both QKS and IDC reinforces the strength of the strategy we've been executing," said Jim Daxner, Chief Product Officer of Brandwatch parent company Cision. "Enterprises need clear insight, operational efficiency, and AI that delivers tangible outcomes. Brandwatch brings all of that together in one unified platform. This validation reflects the work our teams are doing to help customers move faster, make better decisions, and drive real business impact." Download the 2025 Analyst Report Excerpts Marketing and communications teams can access complimentary excerpts of both reports: About Brandwatch Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth. Its comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale. IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire. Media Contact: Cision Public Relations [email protected] The information provided in this article was created by Cision PR Newswire, its news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Siam News Network.

Brandwatch, the leading digital consumer intelligence platform, today announced a strategic partnership with Trajaan, the global leader in search intelligence.