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Overview
Brave Bison provides end-to-end digital advertising and marketing services through four pillars: Commerce, Media, Social, and Technology, serving clients worldwide. It blends in-house talent, proprietary tools, and strategic acquisitions (notably SocialChain) to plan, execute, and optimize integrated campaigns that move audiences from awareness to action. The Social pillar handles content creation and influencer management; Media buys paid digital media; Commerce converts audiences into customers; and Technology supports measurement and automation with data tools. The goal is to build a globally native media and marketing group that grows through acquisitions and expands its end-to-end capabilities to adapt to the fast-changing digital landscape.
About BraveBison
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2010
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Simplify's Take
What believers are saying
- FY26 trading update on 2026-07-08 showed 97% net revenue growth and 87% EBITDA growth.
- FY2025 net revenue rose 60% to £34.1 million, despite restructuring costs.
- Management said MiniMBA grew organically over 20% and expects further cash generation in H2 2026.
What critics are saying
- Share count jumped 74% by March 2026, crushing per-share upside from acquisitions.
- Integration risk spans MiniMBA, The Fifth, MTM, Builtvisible, and Engage through 2026.
- A failed System1 investment or acquisition overpayment would wreck cash generation and valuation.
What makes BraveBison unique
- Brave Bison built a multi-asset marketing platform through five 2025 acquisitions.
- MiniMBA adds recurring training revenue and improved margin economics since June 2025.
- The 28% System1 stake links Brave Bison to marketing effectiveness IP and distribution.
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Funding
Total Funding
$47.4M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Health Insurance
Disability Insurance
Flexible Work Hours
Remote Work Options
Paid Vacation
Mental Health Support
Stock Price
Growth & Insights and Company News
6 month growth
↑ 25%1 year growth
↑ 25%2 year growth
↑ 25%Brave Bison has received a £2 million investment from Professor Mark Ritson, founder of MiniMBA, after his investment vehicle exercised an option to purchase 4,081,632 new shares at 49 pence each. The transaction increases Ritson's stake to 7% of the company's enlarged share capital. The newly issued shares are subject to a lock-up period until July 2027 and will be admitted to trading on AIM on 18 June. Following admission, Brave Bison will have 116,319,751 ordinary shares in issue. The capital strengthens the company's balance sheet and net cash position, providing flexibility to support growth initiatives. Management highlighted strong organic performance of the MiniMBA platform and recent major contract wins as evidence of momentum across the group's operations.
Brave Bison Group has acquired a 28% stake in marketing effectiveness firm System1 Group through a share-for-share exchange with founder John Kearon and £1.3 million in on-market purchases. The blended acquisition price of 242 pence per System1 share represents a 5.2x FY26e EV/EBITDA multiple. Kearon exchanged his 2.9 million System1 shares for 9.8 million new Brave Bison shares at 74 pence each, giving him 8.7% of Brave Bison's enlarged share capital. He has agreed to an 18-month lock-up period. The investment is expected to boost Brave Bison's adjusted profit after tax by approximately 5% on a pro-forma basis. System1 is projected to hold £12 million in net cash as of 31 March 2026. The new shares will begin trading on AIM on 4 March 2026.
Brave Bison Limited has made a strategic investment in System1, a creative effectiveness platform, through a share-for-share exchange with founder John Kearon, System1's largest shareholder. The companies remain separate but are now more closely aligned. Founded in 2000, System1 serves major global brands including Sky, Google, Waitrose and Subway. Its flagship product, Test Your Ad, measures emotional responses to advertising and scores creative against a database of over 120,000 adverts and 18 million emotional responses. The partnership aims to combine Brave Bison's marketing consultancy expertise with System1's behavioural science and predictive effectiveness frameworks. Kearon said he believes Brave Bison's support will help System1 fulfil its growth potential, whilst Brave Bison's Executive Chairman Oli Green highlighted significant strategic alignment and opportunities to innovate together.
Brave Bison has acquired MTM London Limited for an initial £6 million, comprising £5 million in cash and £1 million in shares. An additional £6 million may be paid over five years, making the total potential consideration £12 million. The acquisition boosts Brave Bison's pro-forma adjusted EBITDA to £9.4 million and net revenue to £44 million. MTM, a leader in developer consultancy, generated £8.3 million in net revenue and £1.3 million in adjusted EBITDA in 2024.
Brave Bison ( ($GB:BBSN) ) has issued an announcement. Brave Bison Group PLC has announced a change in major holdings, with Pentwater Capital Management LP acquirin...
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About BraveBison
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2010
BraveBison is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today