Braze

Braze

Customer engagement platform for marketers

About Braze

Simplify's Rating
Why Braze is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$177.7M

Headquarters

New York City, New York

Founded

2011

Overview

Braze provides a customer engagement platform that helps brands connect with their customers effectively. The platform allows marketers to gather and utilize data from various sources to engage customers in real-time across multiple channels. Key features include cross-channel messaging, journey orchestration, and AI-driven experimentation to optimize marketing efforts. Unlike many competitors, Braze focuses on creating personalized experiences for users, catering to a wide range of clients from small businesses to large enterprises. The goal of Braze is to enhance consumer relationships and improve brand loyalty through data-driven marketing strategies.

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Simplify's Take

What believers are saying

  • Expansion into the Middle East taps into a rapidly transforming digital market.
  • AI innovations like Project Catalyst enhance personalized customer experiences.
  • Braze's strong ESG initiatives align with growing investor and consumer priorities.

What critics are saying

  • Cultural and regulatory challenges may impact Middle East expansion plans.
  • Increased competition from GrowthLoop's new solution could affect market share.
  • Data privacy concerns may arise from AI-driven personalization features.

What makes Braze unique

  • Braze offers real-time, cross-channel customer engagement with AI-powered personalization.
  • The platform supports journey orchestration and data-driven marketing strategies.
  • Braze's global presence includes offices in key markets like New York, London, and Singapore.

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Funding

Total Funding

$177.7M

Below

Industry Average

Funded Over

7 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Competitive compensation that includes equity

Generous time off policy to balance your work and life, including paid parental leave

Competitive medical, dental, and vision coverage for you and your dependents

Collaborative, transparent, and fun loving office culture

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -1%
Arabian Business
Oct 21st, 2024
Customer engagement platform Braze ramps up Middle East operations

Braze, a leading customer engagement platform, announced plans to open an office in Dubai, as part of its expansion into the Middle East region.

Solutions Review
Sep 27th, 2024
Top MarTech News From the Week of September 27th: Updates from SAP, Braze, Contentstack, and More

GrowthLoop, a customer data platform (CDP) for marketers, has announced The Loop, a new solution and methodology designed to help marketers better understand how specific marketing channels and audiences impact business outcomes.

MarTech View
Sep 27th, 2024
Braze Launches AI Innovations for Personalized Engagement

Braze launches Project Catalyst, featuring an AI agent for personalized CX and enhancements like BrazeAI Liquid Assistant and Message Template Assistant.

IT Business Depot
Sep 25th, 2024
Braze Launches Fifth Cohort of Tech for an Equitable Future Grant Program in Partnership with BET+

Braze launches fifth cohort of Tech for an Equitable Future grant program in partnership with BET+.

MarketBeat
Aug 24th, 2024
AMI Asset Management Corp Invests $1.03 Million in Braze, Inc. (NASDAQ:BRZE)

AMI Asset Management Corp invests $1.03 million in Braze, Inc. (NASDAQ:BRZE).

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