B

Bread Financial

Co-brand and private-label credit provider

Overview

Bread Financial designs and manages co-brand and private label credit card programs for retailers, providing customized financing solutions through store- or partner-branded cards. It supports risk management, account origination, and funding, earning revenue mainly from interest and fees on these accounts, including late fees, with a significant share from subprime borrowers. The company has shifted from Alliance Data Systems to a technology-focused provider, but it operates a monoline, card-centric model tied to a small number of retail partners, which creates concentration risk and exposure to regulatory and cost changes. Its goal is to help retailers attract and retain customers through tailored financing and loyalty-enabled credit products, using data-driven risk management and technology to scale partner-focused financing programs.

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About Bread Financial

Simplify's Rating
Why Bread Financial is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareFintechFinancial Services

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Columbus, OH

Founded

1986

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What believers are saying

  • Q3 2026 revenue hit $1.02 billion and loans grew 7%, supporting scale.
  • September 2026 Signet renewal adds Blue Nile and extends Bread's jewelry financing footprint.
  • November 2026 Series C preferred sale raised $121.1 million, improving capital flexibility.

What critics are saying

  • October 2026 margin guidance fell to 18.9%, signaling 2027 compression from lower-rate accounts.
  • Bread still depends on concentrated retail partners; losing Signet or NFL programs would damage growth.
  • LoyaltyOne bankruptcy litigation from the former spinoff remains unresolved and could hit cash flow.

What makes Bread Financial unique

  • Bread Financial renews Signet Jewelers through 2026, proving durable specialty retail relationships.
  • August 2026 NFL Extra Points AmEx launch expands issuer reach into premium sports loyalty.
  • October 2026 Comenity bank merger simplifies operations and supports a more focused platform.

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Funding

Total Funding

$2.8B

Above

Industry Average

Funded Over

8 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • Parental Leave
  • Paid Holidays
  • Flexible Work Hours
  • Paid Sick Leave
  • Employee Stock Purchase Plan
  • Performance Bonus

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
GlobeNewswire
Nov 4th, 2026
Bread Financial to participate in the KBW Fintech Ecosystem Conference.

Bread Financial to participate in the KBW Fintech Ecosystem Conference. COLUMBUS, Ohio, Nov. 04, 2026 (GLOBE NEWSWIRE) - Bread Financial(R) Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced the company's participation in the KBW Fintech Ecosystem Conference on Wednesday, November 11. Bread Financial EVP and Chief Financial Officer Perry Beberman will participate in a fireside chat. The fireside chat will take place at 10:10 a.m. ET and will be broadcast live here. The fireside chat can also be accessed through Bread Financial's investor relations website. A replay of the webcast will be available for 90 days following the event. About Bread Financial(R) Bread Financial(R)(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

Microsoft
Oct 27th, 2026
Bread Financial launches depositary share offering of Series C preferred stock

Bread Financial has launched an underwritten public offering of depositary shares, each representing a 1/40th interest in a share of its Series C fixed-rate reset non-cumulative perpetual preferred stock. Each depositary share carries a $25 liquidation preference, equal to $1,000 per preferred share. The company expects to apply to list the shares on the New York Stock Exchange. Bread Financial plans to use the net proceeds for general corporate purposes. These include possible contributions or loans to its subsidiary, Comenity Capital Bank, and share repurchases.

Bread Financial
Oct 26th, 2026
Alliance Data Completes Spinoff of LoyaltyOne Segment | Bread Financial Newsroom

Making smart, well-informed decisions is the key to financial freedom. We hope these great tips will enhance your shopping experiences.

Yahoo Finance
Oct 24th, 2026
Bread Financial shares fall 3% as net interest margin of 18.9% misses forecasts

Bread Financial shares fell as much as 3% in afternoon trading after the company reported a third-quarter 2026 net interest margin of 18.9%, below the 19.1% analysts expected. The stock later recovered some losses and traded at $99.81, down 2.6%. Revenue was $1.02 billion, in line with forecasts, and adjusted earnings were $3.84 a share. Loans grew 7% to $18.9 billion, credit sales rose 9% to $7.4 billion, and the net loss rate improved to 6.40% from 7.39%. Consumer deposits rose 21% to $9.9 billion. Investors are focused on the outlook. Management expects the fourth-quarter margin to compress modestly, and chief executive officer Ralph Andretta expects a flat to slightly lower margin in 2027 as new accounts shift to lower-rate products. The company sharpened full-year guidance to about 4% average loan growth and about 5% revenue growth.

TokenPost
Oct 23rd, 2026
Bread Financial projects 4% average loan growth for 2026.

Bread Financial projects 4% average loan growth for 2026. The lender also forecasts revenue growth of about 5% and a full-year net loss rate below 7%. Published Oct 23, 2026, 12:00 AM EDT Bread Financial Holdings Inc. expects average loans to grow about 4% in 2026 and revenue to rise about 5% from full-year 2025, alongside a lower outlook for its annual net loss rate. The company said Thursday it expects the 2026 net loss rate to come in below 7%. That marks its second consecutive quarterly improvement to the forecast. In July, Bread Financial projected a rate of 7.0% to 7.1%. Credit card and other loans totaled $18.9 billion at Sept. 30, up 7% from a year earlier. Average loans during the third quarter were $18.6 billion, up 6%. The quarter-end figure is a balance on one date; the average covers the quarter. The third-quarter net loss rate was 6.40%, down 99 basis points year over year, and the delinquency rate fell 47 basis points to 5.57%. Revenue rose 5% to $1.017 billion, while net income fell 17% to $156 million. The year-earlier quarter included a $38 million favorable tax item. Bread Financial's quarterly results include additional earnings details. John Kim. John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to [email protected].

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