Bread Financial

Bread Financial

Co-brand and private-label credit provider

Overview

Bread Financial provides co-brand and private label credit card programs for retailers, managing risk, origination, and funding for these accounts. It issues and services store-branded or co-branded cards through its platform and earns revenue mainly from interest and fees, including late fees, with a meaningful share from subprime borrowers. After rebranding from Alliance Data Systems, it operates as a tech-forward lender focused on data-driven risk management and scalable financing for a limited set of retail partners, which creates concentration risk. Its goal is to help retailers attract and retain customers through tailored financing and loyalty-enabled credit products while navigating regulatory and cost changes that affect fee structures.

About Bread Financial

Simplify's Rating
Why Bread Financial is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

501-1,000

Company Stage

IPO

Headquarters

Columbus, Ohio

Founded

1986

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $993 million, beating estimates and rising 6.9% year over year.
  • New partnerships with Ford, Raymour & Flanigan, Ethan Allen, and Furniture First accelerated growth.
  • Leadership stability continues as Dennis McCarthy takes revenue control in September 2026.

What critics are saying

  • One partner loss can crush earnings because Bread Financial remains a monoline issuer.
  • The 8.875% Series B preferred issued May 2026 adds expensive capital and dividend burden.
  • Subprime-heavy portfolios face charge-off spikes if consumer delinquencies worsen in late 2026.

What makes Bread Financial unique

  • Ford awarded Bread Financial a long-term co-brand and installment program on March 10, 2026.
  • Bread Financial grew Q2 2026 credit sales 11%, proving partner-driven origination scale.
  • Direct-to-consumer deposits reached $9.4 billion in Q2 2026, funding lending with sticky liabilities.

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Funding

Total Funding

$2.1B

Above

Industry Average

Funded Over

7 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Parental Leave

Paid Holidays

Flexible Work Hours

Paid Sick Leave

Employee Stock Purchase Plan

Performance Bonus

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-10%

1 year growth

-10%

2 year growth

-10%
Bread Financial
Aug 17th, 2026
Bread Financial(R) creates meaningful community impact through partnerships, volunteering.

Bread Financial(R) creates meaningful community impact through partnerships, volunteering. Bread Financial(R)'s recent community efforts show that small actions, multiplied across the organization, create meaningful change. Over the past three months, Bread Financial gave $1.87 million in grants to nonprofits, 758 associates volunteered with 138 different charities, and more than $470,000 was donated through associate donations and company matching gifts. During Pay It Forward Week in May, associates contributed more than 1,000 volunteer hours with 34 charities. The company also helped provide an estimated 1.98 million meals for families in need through Operation Feed, its fundraising campaign to support hunger relief globally. Read below to see how Bread Financial and its associates continue to show up for the community. Campaign spotlight: Taking steps for kids' mental health In May 2026, Bread Financial partnered with The Kids Mental Health Foundation (KMHF), the leading organization advancing children's mental health in the United States, on several initiatives during Mental Health Awareness Month. The month began with a $300,000 gift to help expand access to trusted tools and practical guidance so parents, caregivers and other adults have what they need to support kids through stress, change and everyday challenges. Throughout the month, Bread Financial and KMHF recognized Kids Mental Health Day at The Grove in Los Angeles, hosted a webinar for Bread Financial associates on kids' mental health and technology, and helped launch a new curriculum for educators to better support military-connected students. The company closed the month by serving as the presenting sponsor of the 2026 5K for Kids' Mental Health, held at ScottsMiracle-Gro Field in Columbus, Ohio. Hosted by the Columbus Crew, the event brought together nearly 1,400 runners, walkers, volunteers and supporters from across almost 20 states, united by the belief that every child deserves the mental health support they need to thrive. Bread Financial's 52-member team not only joined the race, but raised nearly $2,000 as the top fundraising team. Together, participants and sponsors raised more than $250,000. Volunteer spotlight: Creative giving and meals for students During Operation Feed, nearly 80 India associates volunteered their creativity and time to help design and create tote bags supported through Akshaya Patra, a non-governmental organization, dedicated to providing nutritious meals to school children. Later in the month, 40 associates helped serve meals at Government High School in Bettahalasur, India. Together, they served meals to 250 students and distributed the tote bags. Through Operation Feed, Bread Financial supported 480 students in India with midday meals for an entire year, extending the impact of associate volunteerism beyond a single day of service. Grant spotlight: Growing girls' confidence In the first half of 2026, Bread Financial awarded grants to 19 nonprofits, reflecting the company's commitment to its value, "Be kind and pay it forward." Each organization's mission aligns with Bread Financial's purpose-driven priorities: fostering thriving communities, advancing financial wellness and protecting its planet. Bread Financial also renewed its partnership with Ruling Its eXperiences (ROX), the national authority on research, education and programming for girls, with a $1.8 million grant. With this support, ROX plans to expand access to its programs, release an updated edition of The Girls' Index(TM) in 2028 alongside additional research briefs, and host its largest annual fundraiser, Girls Without Limits. The grant builds on a long-standing partnership between ROX and Bread Financial. In 2025, with the company's backing, ROX reached all 50 states through its "Fast to 50" initiative. With sustained funding and a nationwide presence, ROX can continue supporting thousands of girls each year. "The future of our girls - and by extension, the future of our world - depends on our willingness to listen, understand and act," said Dr. Lisa Hinkelman, founder and CEO of ROX. "It depends on our shared commitment to invest in girls, to provide them with the support and resources they need to flourish." Partner spotlight: Action for Children Action for Children (AFC) is a local childcare resource and referral agency in central Ohio, serving families and providers across Franklin, Delaware, Fairfield, Licking, Madison, Pickaway and Union counties. With more than 50 years of history in the Columbus area, AFC helps transform children's lives by supporting the adults who care for and educate them. This year, with funding from Bread Financial, AFC completed its All Its Kin 10-Week Business Series and Coaching Program, which helps family childcare educators manage and grow their home-based businesses. The program covered topics including marketing, accounting, financial management and more. Graduates also had the opportunity to continue their journey through one-on-one business coaching. The program concluded with a graduation to celebrate and reflect on the program. "We are so proud of each graduate and inspired by the growth, dedication and vision shown throughout the series," said Tonya Smoot, Program Manager of Action for Children. "From laughter and fellowship to the meaningful moments shared, the evening was truly one to remember. Thank you to everyone who helped make this year impactful!" About Bread Financial(R) Bread Financial(R)(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Its payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through its co-brand and private label credit cards and pay-over-time products providing choice and value to its shared customers. Additionally, Bread Financial Group offer Bread Financial general purpose credit cards and saving products that empower its customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about its global associates, its performance and its sustainability progress, visit breadfinancial.com or follow Bread Financial Group on Instagram and LinkedIn.

Yahoo Finance
Aug 10th, 2026
Visa beats Q2 revenue estimates by 2.2% with $11.63B, credit card stocks up 4.2%

Visa reported second-quarter revenues of $11.63 billion, up 14.4% year-on-year and exceeding analyst expectations by 2.2%. The payment processor, which handles over 829 million daily transactions across 150 million merchant locations worldwide, also beat analysts' EBITDA and EPS estimates. The six credit card stocks tracked collectively delivered strong second-quarter results, with revenues meeting consensus estimates. Share prices for the group have risen 4.2% on average since reporting earnings. Bread Financial posted the strongest performance in the sector, reporting revenues of $993 million, up 6.9% year-on-year and beating expectations by 3.5%. The stock has gained 7.9% since announcing results. Visa's shares have remained flat following its earnings release and currently trade at $369.27.

The Financial Technology Report
Aug 6th, 2026
Bread Financial names dennis McCarthy Chief Revenue Officer as val Greer plans retirement.

Bread Financial names dennis McCarthy Chief Revenue Officer as val Greer plans retirement. Published. August 7, 2026 Bread Financial is reorganizing its commercial leadership as Executive Vice President and Chief Commercial Officer Valerie Greer prepares to retire following nearly four decades in financial services. Greer will remain with the company through February 2027 to support the transition. Since joining Bread Financial in 2020, she has overseen the expansion of its product portfolio and its marketing, digital, and customer experience organizations. She has also helped strengthen business development and relationships across the company's partner network. "Val has been a driving force behind Bread Financial's growth over the past six years, shaping where the commercial organization is today and its path forward," said Bread Financial President and CEO Ralph Andretta. Dennis McCarthy will become Executive Vice President and Chief Revenue Officer in early September. He will join Bread Financial's executive leadership team and report directly to Andretta. McCarthy joined the company in 2021 and has helped develop its client partnership model, secure key partner renewals, improve customer acquisition and retention, and increase revenue through marketing and product initiatives informed by data. Before joining Bread Financial, McCarthy spent nearly a decade at Citi managing several major partnerships. He previously held leadership positions at Barclays and Bank of America. "Dennis is the right leader to take on expanded responsibilities that include shaping the next chapter of growth for our company," Andretta said. Bread Financial provides payment, lending, and savings products to millions of U.S. consumers. Its offerings include co-branded and private-label credit cards, pay-over-time products, general-purpose credit cards, and savings accounts.

Yahoo Finance
Jul 24th, 2026
Bread Financial posts 11% Q2 credit sales growth, $146M net income

Bread Financial reported second quarter 2026 net income of $146 million, with tangible book value per common share rising 22% year-over-year to $63.66. The financial services company saw credit sales grow 11% year-over-year and end-of-period loan growth of 5%. Adjusted pre-provision net revenue increased 11% year-over-year, supported by 7% revenue growth and disciplined expense management. Chief executive Ralph Andretta attributed the results to the company's business model and focus on responsible growth. Growth came from existing co-brand partnerships in travel and sporting goods, as well as new partnerships including a Ford programme launch and home furnishing retailers Raymour & Flanigan, Furniture First, and Ethan Allen. Direct-to-consumer deposits grew 16% year-over-year to $9.4 billion.

Yahoo Finance
Jul 23rd, 2026
Bread Financial beats Q2 revenue estimates with $993M, EPS surges 29.5% above expectations

Bread Financial reported second-quarter revenue of $993 million, beating analyst estimates by 3.5% and marking 6.9% year-on-year growth. The financial services company's GAAP profit of $3.55 per share exceeded consensus estimates by 29.5%. Net interest income came in at $1.04 billion, meeting expectations. However, net interest margin of 18.5% slightly missed the 18.8% analyst forecast. The company's efficiency ratio of 48.6% beat estimates of 50.9%. Despite the strong quarterly performance, Bread Financial's longer-term growth has been modest, with 5.1% annualised revenue growth over the past five years and flat revenue over the last two years. Bread Financial provides credit cards, installment loans, and branded payment solutions for retailers. The company, formerly Alliance Data Systems, rebranded in 2022.

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