Brentwood Associates

Brentwood Associates

Private equity investor in growth-oriented firms

Overview

Brentwood Associates is a Los Angeles-based private equity firm that invests in middle-market, growth-oriented consumer and business services companies. The firm has over 30 years of experience and has backed more than 50 portfolio companies with a combined transaction value above $6 billion. It provides capital and strategic support to help entrepreneurs and senior management teams build world-class businesses, drawing on its experience in investing and brand building. The company differentiates itself through a hands-on, value-added partnership that focuses on helping portfolio companies grow and strengthen their brands. The goal is to help create lasting value for both entrepreneurs and Brentwood’s investors by growing portfolio companies into market leaders.

About Brentwood Associates

Simplify's Rating
Why Brentwood Associates is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Venture Capital

Financial Services

Company Size

N/A

Company Stage

N/A

Total Funding

$279.8M

Headquarters

Los Angeles, California

Founded

1972

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Simplify's Take

What believers are saying

  • Brentwood's 2026-08-13 site highlights active investing and recent transaction momentum.
  • SMG's Bulbshare acquisition shows portfolio-company M&A still compounds platform value.
  • Perennial's 49 branches across 15 states create visible hiring and expansion needs.

What critics are saying

  • Continuation funds on Watermill 2025-07-21 signal exit pressure and portfolio aging.
  • A failed Perennial integration by 2027 would damage Brentwood's roll-up reputation.
  • Private-equity fundraising and deal flow depend on a few partners, especially James Hays.

What makes Brentwood Associates unique

  • Brentwood built 50-plus portfolio companies across essential services since 1984.
  • Watermill continuation fund on 2025-07-21 shows active value creation, not passive ownership.
  • Perennial recapitalization on 2026-01-12 targets fragmented home-services rollups with local operators.

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Funding

Total Funding

$279.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Paid Holidays

Remote Work Options

Hybrid Work Options

Company News

Brentwood
Jan 12th, 2026
Brentwood Associates Completes Recapitalization of Perennial Services Group

Brentwood Associates completes recapitalization of Perennial Services Group. LOS ANGELES, CA, UNITED STATES, January 12, 2026 /EINPresswire.com/ ("Brentwood"), a leading growth-oriented private equity firm, has partnered with Tenex Capital Management ("Tenex") to complete an equity recapitalization of Perennial Services Group ("Perennial" or the "Company"). Brentwood and Tenex invested in partnership with Perennial's management team, who will remain significant shareholders in the business going forward. Headquartered in Pittsburgh, PA, Perennial is a multi-brand home services platform with 49 branches operating in 15 states. Perennial is focused on lawncare, pest control, landscaping, and arbor services. The Company was formed in September 2022 by Chief Executive Officer, Jon Allen, and Tenex, to create a super-regional player in the Northeast, Mountain West and Midwest. Since its inception, Perennial has invested significantly in its senior leadership team and corporate infrastructure while growing its customer base nearly 20-fold and completing 25 add-on acquisitions of established local brands. Jon Allen will continue to lead the Company alongside the rest of the Perennial management team. Commenting on the new partnership, Jon said, "We are extremely excited to partner with Brentwood. Their focus on growth combined with a deep understanding of our business lines and the residential services category will create significant opportunities for Perennial. We look forward to leveraging their experience and value-added resources to execute against the exciting growth initiatives that lie ahead of us." Ryan Foltz, Managing Director at Brentwood, commented, "We are thrilled to partner with Jon, the Perennial team, and Tenex. We look forward to supporting the Company as it continues to invest in leadership, systems, and capabilities that enhance service quality and customer satisfaction while maintaining the entrepreneurial culture that makes these businesses successful." Steve Moore, Partner at Brentwood Associates, added, "Perennial has built a scaled, multi-brand platform with strong operating fundamentals and a clear model for partnering with best-in-class local operators. We're excited to partner with management and Tenex to help the Company accelerate organic growth, execute its disciplined M&A strategy, and continue investing in infrastructure and talent." The transaction closed on December 23, 2025. William Blair served as lead financial advisor and Piper Sandler was co-advisor on the transaction. Brentwood was represented by Kirkland & Ellis LLP. ABOUT PERENNIAL SERVICES GROUP Perennial is a national, market-leading group of home services providers. Perennial partners with the founders and management teams of best-in-class businesses in the lawncare, pest control, plant healthcare, landscaping, arbor and irrigation industries. Perennial is comprised of entrepreneurial operators and award-winning teams with a common goal of providing exceptional work quality and customer service. www.perennialservicesgroup.com. ABOUT BRENTWOOD ASSOCIATES Brentwood Associates is a Los Angeles-based private equity investment firm with a 30+ year history of investing in middle-market, growth-oriented, essential services companies. Since 1984, Brentwood's private equity team has invested in over 50 portfolio companies, representing more than $7 billion in aggregate transaction value. With deep expertise in investing and brand building, Brentwood is a value-added partner for entrepreneurs and senior management teams building world-class companies. For more information, please visit www.brentwood.com. James Hays Brentwood Associates +1 310-477-6611 [email protected] EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Business Wire
Oct 24th, 2025
Throne Labs Secures Initial Close of $15 Million Series B to Expand Smart Restroom Infrastructure Nationwide

Throne Labs, a leading smart infrastructure company operating the largest network of connected public restrooms in the U.S., today announced the initial clos...

EIN News
Jul 21st, 2025
Brentwood Associates Closes $410M Fund for Watermill

Brentwood Associates closed a $410 million continuation fund to support Watermill Express's growth. The fund, led by Hollyport Capital with Pantheon and Portfolio Advisors as co-leads, allows Brentwood to extend its partnership with Watermill. Watermill, with nearly 1,300 stations, aims to expand its footprint and services. Brentwood has tripled Watermill's adjusted EBITDA by upgrading stations and acquiring franchisees. PJT Partners and North Point Mergers and Acquisitions advised on the transaction.

Restaurant Clicks
Dec 22nd, 2023
Locanda Capri: Savoring Italy's Essence in the Heart of Brentwood!

Brentwood, known for its charming atmosphere and diverse culinary scene, has recently welcomed a new gem to its array of restaurants - Locanda Capri.

Enfield Town FC
Nov 23rd, 2023
George Moves On

After a short stay with the club, George Sykes has decided to leave Enfield Town and join Brentwood.

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