BrightEdge provides an enterprise SEO and content marketing platform that helps businesses enhance their online presence and engage customers. The platform offers tools for keyword research, data insights, and mobile content optimization, allowing companies to create targeted content based on customer search behavior. Unlike its competitors, BrightEdge focuses on delivering actionable insights that enable businesses to track and improve their SEO efforts effectively. The goal is to empower clients to optimize their online strategies, leading to increased visibility, customer engagement, and revenue.

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BrightEdge

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today announced innovative AI capabilities within its Data Cube X solution.

BrightEdge AI Tools Help Brands Thrive in Generative AI Search Era

SAN MATEO, Calif., Oct. 17, 2024 (GLOBE NEWSWIRE) - BrightEdge, the global leader in AI-driven organic search, today released key findings from its Generative Parser(TM) data for September, revealing new ecommerce updates in Google's AI Overviews (AIOs), including the shift towards a multimodal search experience with the growing incorporation of video in search results.

BrightEdge Reveals New Google AI Overview Features as Marketers Prepare for Cyber Weekend

SAN MATEO, Calif., Aug. 22, 2024 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today published The Ultimate Guide to SearchGPT. The guide includes first-ever insights on OpenAI’s newly announced search engine, SearchGPT, currently in a prototype phase and undergoing testing and refinement before public release. The report also compares SearchGPT to two top search engines, Perplexity and Google AI Overviews, offering unparalleled access to their user query and response strategies.“SearchGPT will completely change how we think about search and usher in a wave of innovation,” said Jim Yu, BrightEdge’s founder and Executive Chairman. “As a search engine built on generative AI, it will offer a brand new experience akin to the iPhone’s entrance into the mobile market. From unseen formats, such as visual responses, to a departure from the ad-based business model, SearchGPT is positioning itself as an answer engine that aims to improve the consumer experience

Brightedge Releases First-Ever Insights On Openai'S Ai-Powered Search Engine, Searchgpt

Image credit: OpenAI. OpenAI が「SearchGPT」で検索分野に参入したことは、驚きであると同時に予想されていたことでもある。生成 AI が検索の世界を覆す中、Google が数十年にわたって保持してきた支配力が変化する可能性があるという見方が広がっている。. しかし、検索および検索エンジン最適化（SEO）の専門家によると、Google は消滅しないという。SearchGPT と Perplexity は、Google や検索業界全般にとって変化を表している。それは競争と革新の必要性だ。

Openai「Searchgpt」の登場で、Googleが掌握する検索エンジン・Seoの業界地図はどう変わるか

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected.  And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change.But search and search engine optimization (SEO) experts said Google won’t die. SearchGPT and Perplexity do represent a change for Google and for the search world in general: competition and the need to innovate. Scott Gabdullin, CEO and founder of SEO and marketing company Authority Factors told VentureBeat that generative AI began pushing Google to try new things like its controversial AI Overview feature and SearchGPT will force Google to try new things. “There’s competition now, and it’s always good for the industry when there is competition because that is where innovation takes place,” Gabdullin said. “The monopoly on search is shifting.”For decades, Google has dominated search, with almost 82% of search traffic in 2024 so far. If companies want to have a presence in the search engine and be at the top of people’s minds when looking for information, they must play by its rules

Searchgpt Will Force Google, And Seo, To Innovate

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.Google will not give up on its $175 billion ad revenue in search for 2023 without a fight. And even if its search domination starts slowly crumbling, the unbeatable crawling, indexing and keyword matching capabilities across the world wide web will remain a critical underlying data source for many potential AI search disruptors. In the second of two articles, let's dig deeper into the three areas where travel can start focusing today to stay ahead of the curve.From SEO to GEO (Generative Experience Optimization)Scrolling a list of blue links will become a thing of the past. The new challenge will be capturing a place among the referral links highlighted in the AI-powered answer. The SEO cards might get reshuffled in this process

Preparing Travel For The Future Of Ai Search

In March, BrightEdge Generative Parser(TM) unveiled a new SGE feature-a module that empowers users to craft an itinerary through a singular query.

5 Important Observations about the Evolution of Google SGE in March 2024

BrightEdge, a leading AI-powered SEO platform for enterprises, recently released new research on the potential impact of Google's Search Generative Experience (SGE) by industry.

84% of Searches on Google Will Be Impacted by the Company's AI-Powered Results, Says Expert

Based on the data, Google’s Search Generative Experience is poised to affect over $40 billion per year in ad revenue on GoogleBrightEdge, the global leader in organic search, content and digital marketing automation, today released new data that highlights how significantly Google’s AI-enabled Search Generative Experience (SGE)—launching soon—will impact companies and their bottom line. According to the data, an estimated 84% of queries on Google Search will be boosted by generative AI. The data also shows that healthcare, e-commerce and B2B technology industries will be impacted the most significantly.The business world is on the brink of a massive tectonic shift—powered by generative AI—that will completely change how brands market and sell their products. Google is expected to imminently go live with SGE, which uses AI to supercharge Search. Google will be able to analyze the context, sentiment, intent and nuances of each individual search, and in response, assert an opinion, telling users what to consider and care about.For example, imagine a user searching for a specific car model. In the past, that query on Google Search might have shown results with links to a dealership website, car maker’s Wikipedia page, Carfax.com, Top Gear and Consumer Reports

Brightedge Releases New Data, Shows Companies How Significantly Google’S New Ai-Powered Search Engine Will Impact Their Business

BrightEdge has introduced live SGE update monitoring as part of its resource, The Ultimate Guide to Google SGE, to help brands navigate the evolving landscape of search.

Google SGE impact by industry and emerging features

Enterprise SEO and content marketing platform

BrightEdge

Enterprise SEO and content marketing platform

BrightEdge

Enterprise SEO and content marketing platform

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