SAN MATEO, Calif., Aug. 22, 2024 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today published The Ultimate Guide to SearchGPT. The guide includes first-ever insights on OpenAI’s newly announced search engine, SearchGPT, currently in a prototype phase and undergoing testing and refinement before public release. The report also compares SearchGPT to two top search engines, Perplexity and Google AI Overviews, offering unparalleled access to their user query and response strategies.“SearchGPT will completely change how we think about search and usher in a wave of innovation,” said Jim Yu, BrightEdge’s founder and Executive Chairman. “As a search engine built on generative AI, it will offer a brand new experience akin to the iPhone’s entrance into the mobile market. From unseen formats, such as visual responses, to a departure from the ad-based business model, SearchGPT is positioning itself as an answer engine that aims to improve the consumer experience

Image credit: OpenAI. OpenAI が「SearchGPT」で検索分野に参入したことは、驚きであると同時に予想されていたことでもある。生成 AI が検索の世界を覆す中、Google が数十年にわたって保持してきた支配力が変化する可能性があるという見方が広がっている。. しかし、検索および検索エンジン最適化（SEO）の専門家によると、Google は消滅しないという。SearchGPT と Perplexity は、Google や検索業界全般にとって変化を表している。それは競争と革新の必要性だ。

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected.  And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change.But search and search engine optimization (SEO) experts said Google won’t die. SearchGPT and Perplexity do represent a change for Google and for the search world in general: competition and the need to innovate. Scott Gabdullin, CEO and founder of SEO and marketing company Authority Factors told VentureBeat that generative AI began pushing Google to try new things like its controversial AI Overview feature and SearchGPT will force Google to try new things. “There’s competition now, and it’s always good for the industry when there is competition because that is where innovation takes place,” Gabdullin said. “The monopoly on search is shifting.”For decades, Google has dominated search, with almost 82% of search traffic in 2024 so far. If companies want to have a presence in the search engine and be at the top of people’s minds when looking for information, they must play by its rules