Brightseed recently announced the launch of Manitoba Harvest Bioactive Fiber into Whole Foods Markets nationwide, which uses its novel Bio Gut Fiber ingredient, made from upcycled hemp hulls to help close the fiber gap and promote a healthy gut, improve digestion, reduce bloating and gas and support weight management.

[Disclosure: AgFunderNews’ parent company AgFunder is an investor in Brightseed.]. Hemp food specialist Manitoba Harvest has teamed up with foodtech co Brightseed to launch a new product nationwide at Whole Foods in the US featuring Brightseed’s first commercial ingredient: a bioactive fiber offering an intriguing new slant on gut health. Manitoba Harvest organic bioactive fiber contains psyllium husk fiber and Brightseed’s Bio Gut Fiber, an ingredient sourced from upcycled hemp hulls that contains contains N-trans-caffeoyl tyramine (NCT) and N-trans-feruloyl tyramine (NFT), bioactives that impact a metabolic regulator called HNF4α, which is found in the gut, liver, pancreas and kidneys

Dr. Jim Flatt: ‘We’ve often been told by investors that it’s unusual to have three cofounders that are still enjoying working together after all this time!’ Image credit: Brightseed. [Disclosure: AgFunderNews’ parent company AgFunder is an investor in Brightseed.]. Launched by three former Eat Just executives in 2017 (Sofia Elizondo, Dr Lee Chae, and Dr Jim Flatt), Brightseed​​ harnesses AI and machine learning to illuminate the ‘dark matter’ of nutrition lying untapped in plant and fungal kingdoms