Market Leaders - Brightidea, HYPE Innovation, IdeaScale, Medallia, Planview IdeaPlace, and Qmarkets were given the highest "Market Leader" award.

SAN FRANCISCO--(BUSINESS WIRE)--Businesses, in all industries, struggle to not only activate on a raw idea that sits outside a business as usual planning cycle but they struggle to weed through the complexities of concepts, understanding which ideas will truly drive the business — understanding which projects are best for the business to focus on at this juncture and which ideas have will have the most impact for the business and for customers. With scarce resources to invest, business leaders find the margins for error are razor thin and a slight miscalculation can be fatal. Longform narrative writing, which has been popularized by Amazon and Jeff Bezos, helps craft a raw idea into a well defined proposal for business circulation and resourcing. This methodology, known as Working Backwards, which is referenced by Jeff Bezos in Amazon’s 2015 shareholder letter, has been proven time and again as the best way to fully develop an idea that is capable of wholesale business transformation that can deliver game changing returns. Amazon’s “invention machine” has leveraged this process, enabling the company to innovate consistently for decades, and transform from an online bookstore into one of the world’s most dominant and disrupting innovators