Brightline

Brightline

Digital mental health support for youth

About Brightline

Simplify's Rating
Why Brightline is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$212M

Headquarters

Palo Alto, California

Founded

2019

Overview

Brightline offers mental health support for children and teenagers through a digital platform that includes video consultations with therapists and personalized treatment plans. The service is designed for families and businesses, providing accessible care covered by major health insurance plans. Brightline's approach has shown effectiveness in improving children's behavior and anxiety levels, which sets it apart from competitors. The goal is to make mental health support more accessible and effective for young people and their families.

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Simplify's Take

What believers are saying

  • Partnership with Teladoc Health expands Brightline's virtual mental healthcare reach.
  • Leadership expansion aims to drive strategic growth and hybrid care innovation.
  • Increased demand for virtual mental health services due to specialist shortages.

What critics are saying

  • Data breach settlement indicates potential vulnerabilities in data security measures.
  • Expansion to hybrid care model may require significant investment and resources.
  • Rising costs of pediatric mental health conditions may strain families' financial resources.

What makes Brightline unique

  • Brightline offers a comprehensive suite of mental health services for children and families.
  • The company provides in-network services with major health plans, increasing accessibility.
  • Brightline's Under 2 Coaching Program addresses early intervention needs for infants.

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Funding

Total Funding

$212M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$10M
Brightline
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote first team

Ample PTO

Support for parents & caregivers

Mental health & wellness stipend

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

2%

2 year growth

-4%
Health Technology Insights
Mar 26th, 2025
Brightline Expands Leadership to Drive Hybrid Care Growth

Brightline, the leading family mental health solution supporting kids, teens, and their parents and caregivers, announced the appointment of Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents.

PR Newswire
Mar 26th, 2025
Brightline Expands Leadership Team To Drive Strategic Growth, Expansion To Hybrid Care

Pediatric and family mental health leader strengthens executive team with chief growth officer, chief marketing officer, and senior VPs to drive innovation in care deliveryPALO ALTO, Calif., March 26, 2025 /PRNewswire/ -- Brightline , the leading family mental health solution supporting kids, teens, and their parents and caregivers, today announced the appointment of Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents.Mellard, whose healthcare experience includes policy and technology, previously worked in innovation at the U.S. Department of Health and Human Services. She was the CEO and Co-Founder of Sitka, a video consultant specialist network supporting value-based care providers.Hart, who most recently served as chief customer and engagement officer at Eleanor Health, has experience in brand marketing, patient engagement, and customer acquisition and retention at organizations including Cigna, Everside Health, and AOL.Dr. Jeanne Marconi, a nationally recognized pediatrician known for innovative and integrative care delivery, has been named senior vice president of business development and strategic partnerships. Healthcare operations leader Perkin Chung has been named senior vice president of operations. Vicki Mar has been promoted to senior vice president of product and engineering.The executive appointments support Brightline's expansion from a virtual-only model to a hybrid model with in-person care, positioning the company to continue delivering high-quality and evidence-based mental health care for kids, teens, and their families while expanding to also serve those with higher-acuity behavioral health needs

Top Class Actions
Dec 23rd, 2024
Brightline data breach class action settlement

The Brightline settlement benefits individuals who received a Brightline data breach notification informing them their information may have been compromised in a data breach.

PR Newswire
Aug 8th, 2024
Brightline Adds To Comprehensive Suite Of Family Early Intervention Behavioral Support With The Launch Of Innovative Offering For Families With Children, Ages 0-2

The evidence-based coaching program supports parents of infants and young children, a critical time for early intervention and supportSAN MATEO, Calif., Aug. 8, 2024 /PRNewswire/ -- Brightline , the leading family behavioral health solution supporting children, teens, their parents, and caregivers, today announced two new programs for parents of young children, continuing its innovation in mental health and well-being services for children and families.Built upon more than five years of clinically demonstrated impact in supporting family mental health, Brightline has added the Under 2 Coaching Program to its Family Early Intervention Behavioral Support Suite. The Under 2 Coaching Program is Brightline's newest evidence-based offering that also includes early intervention for autism care, a clinically effective parent management training program, and programs helping in problematic areas for families with young kids, including tantrums and sleep.Research shows that infancy to early childhood is a critical time for early interventions that can help prevent mental health problems in the future, with the first signs of difficulties often exhibited in infancy. Parents, particularly those navigating their return to the workforce, are also at a higher risk of developing mental health problems during these early weeks and months of a child's life. All of these services have established Brightline as the market leader for family mental health, as well as keeping parents and caregivers productive in the workforce.The Brightline Under 2 Coaching Program focuses on everything from safe sleep tips to common behavioral concerns, communication, fostering secure attachments, milestones, and caregiver mental health and family wellness. Brightline's coaching programs can help with parental mental health, offering strategies for managing caregiver stress and preventing burnout

Hit Consultant
Jul 16th, 2024
Teladoc Health Launches Comprehensive Virtual Mental Healthcare For Children And Families

Teladoc Health Launches Comprehensive Virtual Mental Healthcare for Children and Families. by Fred Pennic 07/16/2024 Leave a Comment. What You Should Know: – Teladoc Health (NYSE: TDOC), the global leader in virtual care, today announced a significant expansion of its services with the launch of comprehensive mental healthcare for children, adolescents, and their families. – The new behavioral health offering, developed in partnership with Brightline, addresses the growing need for accessible and effective mental health support for young people.Breaking Down Barriers to Youth Mental HealthMany families struggle to find quality mental health care for their children. Studies show that 60% of parents are unsure where to seek help, 50% lack referrals, and 40% of adolescents face long waits for appointments. These barriers result in only half of children with treatable mental health disorders receiving the care they need.Virtual “Front Door” Connects Patients to Specialized CareThrough Teladoc Health’s established virtual “front door,” members will be seamlessly connected to mental healthcare providers specifically trained in pediatric, adolescent, and family mental health. This program aims to address a critical shortage of specialists in this area, where there are only 14 psychiatrists per 100,000 children.Family-Focused Approach Addresses Unmet NeedsTeladoc Health’s family-focused approach offers a unique solution

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