Brightline, the leading family mental health solution supporting kids, teens, and their parents and caregivers, announced the appointment of Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents.

Pediatric and family mental health leader strengthens executive team with chief growth officer, chief marketing officer, and senior VPs to drive innovation in care deliveryPALO ALTO, Calif., March 26, 2025 /PRNewswire/ -- Brightline , the leading family mental health solution supporting kids, teens, and their parents and caregivers, today announced the appointment of Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents.Mellard, whose healthcare experience includes policy and technology, previously worked in innovation at the U.S. Department of Health and Human Services. She was the CEO and Co-Founder of Sitka, a video consultant specialist network supporting value-based care providers.Hart, who most recently served as chief customer and engagement officer at Eleanor Health, has experience in brand marketing, patient engagement, and customer acquisition and retention at organizations including Cigna, Everside Health, and AOL.Dr. Jeanne Marconi, a nationally recognized pediatrician known for innovative and integrative care delivery, has been named senior vice president of business development and strategic partnerships. Healthcare operations leader Perkin Chung has been named senior vice president of operations. Vicki Mar has been promoted to senior vice president of product and engineering.The executive appointments support Brightline's expansion from a virtual-only model to a hybrid model with in-person care, positioning the company to continue delivering high-quality and evidence-based mental health care for kids, teens, and their families while expanding to also serve those with higher-acuity behavioral health needs

The Brightline settlement benefits individuals who received a Brightline data breach notification informing them their information may have been compromised in a data breach.