B

Brighton Jones

Wealth management with Personal CFO guidance

Overview

Brighton Jones provides wealth management services with a Personal CFO approach aimed at individuals and families. It delivers comprehensive financial planning and ongoing management across areas such as investment management, retirement planning, tax strategies, and estate planning, with a focus on aligning financial resources with personal values and life goals. How it works: clients pay advisory fees—either a percentage of assets under management, fixed fees, or a mix—and receive tailored advice and coordination across all financial aspects, guided by a holistic, fiduciary standard. How it differs from competitors: the firm emphasizes a holistic, person-centered process that integrates emotional well-being and values with financial planning, offering deeply customized planning and proactive coordination beyond traditional fiduciary advice. Goals: help clients thrive by turning complex finances into clear plans that support their life goals and family legacy.

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About Brighton Jones

Simplify's Rating
Why Brighton Jones is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Seattle, WA

Founded

1999

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Simplify Jobs

Simplify's take

What believers are saying

  • November 2026 shows continued hiring after San Diego and Fort Lauderdale launches.
  • Citywire named Brighton Jones a 2026 50 Growers firm after organic expansion.
  • October 7, 2026 ADV says no disciplinary actions, supporting trust with prospects and recruits.

What critics are saying

  • AUA is not SEC-defined; its $30B headline obscures comparability and execution quality.
  • National RIAs like Edelman Financial Engines and Mercer Advisors crowd the same affluent clients.
  • Advisor-led growth depends on recruiting; one slowdown could stall office expansion and revenue momentum.

What makes Brighton Jones unique

  • Brighton Jones pairs Personal CFO planning with 100% employee-owned incentives.
  • It operates 26 offices, 300 team members, and 98% client retention.
  • Lenora Family Office deepens ultra-high-net-worth services across tax, estate, and philanthropy.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Commuter Benefits
  • Wellness Program

Company News

San Diego Business Journal
Nov 6th, 2026
Brighton Jones expansion includes dedicated team lead in San Diego.

Brighton Jones expansion includes dedicated team lead in San Diego. FINANCE: Firm Grows to $38.5B in AUA Daniel Pearson November 6, 2026 SAN DIEGO - Brighton Jones wealth management is making strides in the San Diego market, hiring new team leads and expanding its client base. Seattle-based Brighton Jones recently appointed Garrett Newman as their first lead advisor in the San Diego region. Newman's appointment is anteceded by many of Brighton Jones' clients relocating their families, and their wealth, to San Diego. The firm is now meeting these clients in their new locale by building up their San Diego-based team. "There's so many people that offer investment management, but if you can be uniquely human, and drive better results and better wealth alignment through having local advisors, we just think that's absolute gold for us as a business," said Steven Hanks, senior lead advisor who oversees the entire Southern California region for the firm. The San Diego expansion is part of a busy 2026 for Brighton Jones, which also recently opened new offices in Ohio, Michigan, Connecticut, and Florida. Since entering into these new markets, and expanding within San Diego, the firm has grown to $38.5 billion in assets under advisement. New Lead Role Newman has been active in the San Diego wealth management scene for over 10 years, joining Brighton from After-Tax Wealth Management where he was a financial planner for five years. He has been in the financial advisory industry for over 20 years. "Being ingrained in the community is something that I really wanted to make sure that I did when I first moved to San Diego," Newman said. "I've been all over the county servicing clients of all shapes and sizes over the years. The experience that I've obtained over the past 20 plus years really allows it to be more relationship-based, knowing not only the client's entire balance sheet but also their family history." This personal relationship service is a key differentiator for Brighton Jones, which has grown 100% organically. "It's through finding folks, like Garrett, with great credentials, great background and experience, but great connections with those local communities that allows us as a firm to help more people," Hanks said. Personal CFO model. Brighton Jones was founded in 1999 as the personal CFO firm, where an advisor sits on the same side of the table as their clients to build a more intimate relationship. The personal CFO model was built from the ground up at Brighton Jones and is intended to bridge investment management with wealth alignment, helping clients "design the life that they actually want to live, using money as a tool that allows them to do those things," Hanks said. Having that personal CFO approach allows Brighton Jones' clients to not only open up about their assets, but also share who they are as a person, what their passions are, and how they want to potentially give back to the community, according to Hanks. New technology. Brighton Jones isn't investing in new technologies to purely manage a larger client load. The firm wants to offload monotonous tasks to AI that allows their advisors to be more intentional with the clients they already have. "The ability of utilizing large language models to be able to create a technology stack that can run itself 100% in house, it's super valuable," Hanks said. "If Garrett or any other advisor is spending four hours less in our CRM system every single week, we are now spending four more hours a week being intentional around the conversations with our clients." Newman has specifically benefited from this investment. According to Newman, one of his clients is very detailed about how they want their legacy to be perceived, having very specific dollar amounts that they want directed to very specific charities. "I want to sit down with her and have that discussion and have that direction of her assets go per her wishes... There just wasn't enough time before," he said. "One of them is just a small amount of money she wants to give to an old college her sister who passed away went to. She has a scholarship for her, and that's really meaningful. Getting to become closer with the client and knowing that dynamic and her why is why we do this." The firm has plans to bring in another lead advisor and more support staff to work alongside Garrett as Brighton Jones continues to grow in their San Diego markets. Brighton Jones FOUNDED: 2000 PRESIDENT/CEO: Jon Jones HEADQUARTERS: Seattle, WA BUSINESS TYPE: LLC, Wealth Management Firm EMPLOYEES: 360 REVENUE: AUM $21.2B / AUA $38.5B as of 10/1 WEBSITE: https://www.brightonjones.com/locations/san-diego/ SAN DIEGO CONTACT: Garrett Newman | SOCIAL IMPACT: Brighton Jones is proud to be a Certified B Corporation. One key social initiative is the 1-2-100 Commitment: 1% of revenue is donated to charitable programs and nonprofits, 2% of employee time (unlimited PTO for volunteering), and 100% participation among employees. The team volunteered over 13,000 hours in 2025 with nonprofits in their local regions. Globally, the firm supports over 210 organizations. More information on the Richer Life Foundation by Brighton Jones can be found here: https://richerlifefoundation.org/ NOTABLE: Recognized by Inc.com 2026 Best Workplaces, ranked #29 on Barron's 2026 Top 100 RIA firms

Pike Place Market Foundation
Oct 5th, 2026
How donor-advised funds help support a healthy community.

How donor-advised funds help support a healthy community. Posted October 5, 2026 For Andy, a Pike Place Market resident, buying healthy food close to home can be difficult on a limited income. The Protein Bucks program matches a portion of his food benefits, giving him more to spend on fish, meat, eggs, and dairy at participating Market businesses. "Pike Bucks gives me extra money so I can last through the month. Otherwise, I don't have any money left at the end of the month for food." ~ Andy The program helps Andy stretch his budget while also supporting the Market merchants he buys from. Andy is one of many people who call Pike Place Market home. Known around the world for its fish, flowers, restaurants, and crafts, it is also a place where people live, work, learn, and raise families. Residents, farmers, craftspeople, and small business owners all help shape its daily life. With your support, the Pike Place Market Foundation helps people in this community connect with critical services and resources to thrive. That means healthy food, a safe place to live, and a doctor when they need care. It means childcare, a job, and a chance to pursue their goals. And it means feeling part of a community that cares. These parts of life affect one another. Affordable food can leave more room in a household budget for rent or a doctor's visit. Childcare gives children a place to learn while their parents work. Having people to turn to can make it easier to find help when life gets challenging. The Foundation works with trusted community partners and supports programs that respond to these connected needs. | Ready to recommend a grant to the Pike Place Market Foundation? Visit its DAF giving page | For many years, supporters have given to the Foundation through donor-advised funds, or DAFs. Together with other donations, these gifts help fund its Legacy Partners, which provide food, healthcare, early learning and childcare, assisted living, and activities that help older adults stay active and connected. This support also helps the Foundation respond as needs emerge. After the floods of 2025 affected many Market farmers, the Foundation launched the Farm Fund. To date, the fund has distributed more than $800,000 in grants to help farmers cover the costs of equipment, seeds, and bulbs so they can keep farming and earning a living. Support from across the broader community, including DAF grants, helped make this response possible. With DAF Day approaching on October 8, Pike Place Market Foundation has partnered with longtime corporate supporter Brighton Jones, whose work centers on helping people align their wealth with their passions and purpose. Together, Pike Place Market Foundation is sharing how donor-advised funds can help you support the causes and communities you care about. What is a donor-advised fund? A donor-advised fund (DAF) works like a charitable savings account. The donor contributes money or investments, which may be eligible for a tax deduction in that year (subject to applicable tax rules and limitations). They can then recommend grants to specific charities whenever they're ready, whether that's next month or over the next decade. DAFs are generally offered through custodians and community foundations and can often be easily opened online. A donor's advisor can help decide where to open one and whether funding it with appreciated stock, rather than cash, make sense for the donor. Your contribution is permanent: DAF contributions are irrevocable. The donor may retain advisory granting privileges, but the sponsoring organization has legal control over the assets. * Support causes on your schedule. Contribute to the account, then recommend grants to one or more charities when you're ready. * Make giving a regular habit. Some sponsors offer automatic monthly or annual grants, making it easier to provide steady support. * Allow for potential growth. Funds may be invested before grants are made, with the potential to increase the amount available for charitable giving. For the avoidance of doubt, invested assets can also lose value, and the amount available for future grants is not guaranteed. * Plan for possible tax benefits. Contributions may qualify for a deduction in the year you contribute to the DAF, even if grants go to charities later. Eligibility and limits depend on your circumstances. To explore whether a DAF fits your giving plans, read Brighton Jones' guide to donor-advised funds. A qualified tax or financial advisor can help you understand your options. However you choose to give, your support helps the Foundation connect people to what they need to live healthy lives, pursue their goals, and care for one another. It's how Pike Place Market Foundation support the people at the heart of Pike Place Market. Thank you to Brighton Jones for sharing their expertise on donor-advised funds. Brighton Jones helps individuals and families align their resources with their values, passions, and purpose. Its approach to financial planning and charitable giving helps clients pursue their goals and support the causes and communities they care about. That commitment extends to the firm's own community investments, including its longstanding support for food access and small businesses through the Pike Place Market Foundation. This content is for informational and educational purposes only and should not be construed as individualized investment, tax, or legal advice. For individualized advice tailored to your specific circumstances, please consult with your adviser. A note on privacy: The name used in the Protein Bucks story has been changed to respect the individual's privacy.

Citybiz
Sep 15th, 2026
Brighton Jones adds Lead Advisors in San Diego and Fort Lauderdale.

Brighton Jones adds Lead Advisors in San Diego and Fort Lauderdale. September 15, 2026 Garrett Newman And Christopher Budny Brighton Jones has hired Garrett Newman, CFP, and Christopher Budny, CFP, as Lead Advisors in San Diego and Fort Lauderdale, respectively, expanding the $30 billion wealth management firm's advisory leadership as it builds its presence in California and South Florida. Newman and Budny will serve as Personal CFOs for individuals and families, leading local service teams responsible for financial planning, investment management and broader wealth decisions. Budny will also oversee Brighton Jones' newly established Fort Lauderdale office, the firm's fifth office opening this year. The appointments support Brighton Jones' geographic expansion strategy while putting experienced advisors in charge of developing relationships within their respective markets. The firm serves more than 4,000 clients and reported more than $30 billion in assets under advisement as of April 1, 2026. Newman joins Brighton Jones from After-Tax Wealth Management, where he spent the past five years as a Financial Planner. He brings more than 15 years of wealth management experience and previously held positions at Prudential Financial and Fidelity Investments. Having developed a client base in the San Diego area over the past several years, Newman will focus on providing individuals and families in the region with comprehensive wealth and investment management services. Brighton Jones' San Diego office is located at 12636 High Bluff Drive, Suite 400. Budny will take responsibility for establishing Brighton Jones' advisory presence in Fort Lauderdale, making his role both a client-service and market-development position. The new office is located at 100 N Federal Highway. He began his financial services career at Vanguard and later worked as a Financial Advisor at other advisory firms in South Florida. His background spans client service, business development and operations, providing experience across several of the functions required to establish and grow an advisory practice in a new market. The Fort Lauderdale opening is particularly significant for Brighton Jones because it represents a newly established market rather than simply additional staffing in an existing office. Budny will be responsible for developing community relationships and expanding the firm's local client base while building out its service presence. "Growth-oriented advisors like Garrett and Christopher understand that wealth management requires more than just financial planning," said Carley Dillon, General Manager of Personal CFO and Chief Experience Officer at Brighton Jones. Dillon pointed to the firm's Personal CFO model and Wealth Alignment philosophy as factors attracting experienced advisors to Brighton Jones. The Personal CFO approach is designed to address a client's entire balance sheet while incorporating financial decisions into broader personal priorities and goals. That model reflects a wider shift in wealth management toward more comprehensive advice, particularly for affluent individuals and families whose financial needs can extend across investment management, retirement planning, taxes, estate considerations and other areas of their financial lives. For Brighton Jones, geographic expansion also creates an opportunity to combine the resources of a national wealth management organization with locally based advisors who can develop relationships in individual markets. "As our geographic reach continues to expand, it's essential that our Lead Advisors showcase our core values in every community where we've established a presence," said Mark Jones, Chief Growth Officer at Brighton Jones. The addition of Newman gives the firm an experienced advisor with established ties to the San Diego market, while Budny provides Brighton Jones with local financial services experience as it enters Fort Lauderdale. The two appointments therefore address different stages of the firm's market-development strategy: strengthening an existing regional presence in Southern California and building a new one in South Florida. Brighton Jones has positioned its growth around a comprehensive advisory model rather than investment management alone. Its Personal CFO approach is intended to coordinate clients' financial resources with their values, personal priorities and longer-term objectives. With five offices opened this year and more than $30 billion under advisement, the firm is pairing that model with continued geographic expansion. Newman and Budny will be responsible for translating the broader platform into locally led client relationships as Brighton Jones increases its reach in two important wealth management markets.

Brighton Jones
Sep 15th, 2026
Brighton Jones appoints new Lead Advisors to oversee San Diego and Fort Lauderdale regions.

Brighton Jones appoints new Lead Advisors to oversee San Diego and Fort Lauderdale regions. Sep 15, 2026 Firm continues national expansion with second office opening in Florida. Seattle, WA - September 15, 2026 - Brighton Jones, a $30 billion (AUA) wealth management firm dedicated to aligning clients' wealth with their values and passions, has hired Garrett Newman, CFP, as a Lead Advisor in San Diego, California and Christopher Budny, CFP, as a Lead Advisor in Fort Lauderdale, Florida. In their new roles, Newman and Budny will serve as Personal CFO for individuals and families, and lead local service teams dedicated to helping clients understand and achieve their financial and broader life goals. Newman joins Brighton Jones from After-Tax Wealth Management, where he served as a Financial Planner for the last five years. He has more than 15 years of experience in the wealth management industry and previously held positions at Prudential Financial and Fidelity Investments. Having built a client base in the San Diego community over the last several years, he is dedicated to providing local individuals and families with comprehensive wealth and investment management services. Budny will oversee Brighton Jones' Fort Lauderdale office, a newly established market for the firm and its 5th office opening this year. Budny began his career at Vanguard and spent time as a Financial Advisor at other Advisory firms in South Florida. With experience across client service, business development and operations, Budny will develop and expand upon relationships within the community to provide best-in-class client service. "Growth-oriented advisors like Garrett and Christopher understand that wealth management requires more than just financial planning. Our Personal CFO model, coupled with our Wealth Alignment philosophy, continues to attract experienced, dedicated and client-focused professionals to our firm," said Carley Dillon, General Manager of Personal CFO and Chief Experience Officer at Brighton Jones. "As our geographic reach continues to expand, it's essential that our Lead Advisors showcase our core values in every community where we've established a presence," said Mark Jones, Chief Growth Officer at Brighton Jones. "Garrett and Christopher exemplify our commitment to prioritizing clients' overall wellbeing, and we're excited to help more individuals and families in San Diego and Fort Lauderdale live richer lives." The San Diego office is located at 12636 High Bluff Drive, Suite 400, San Diego, CA, 92130 and the Fort Lauderdale office will be located at 100 N Federal Highway Fort Lauderdale, FL, 33301. About Brighton Jones: Brighton Jones is a leading national wealth management firm, with more than 4,000 clients and over $30 billion in assets under advisement as of April 1, 2026. The firm has pioneered a comprehensive Personal CFO approach that partners with clients across their entire balance sheet and beyond to align their resources with their values, passions, and purpose. By transcending traditional financial planning, Brighton Jones empowers every client to pursue a thriving and impactful life - their richer life. Learn more at brightonjones.com. Disclosure: This content is provided for informational and educational purposes only and should not be construed as individualized advice. Please note that statements made in this press release are not representative of the experiences of all Brighton Jones clients or employees and do not guarantee future performance or similar services. Assets Under Advisement (AUA) includes assets for which Brighton Jones provides advisory, planning, and consulting services. AUA is not an SEC-defined measure and differs from Regulatory Assets Under Management (RAUM) reported on Form ADV.

PR Newswire
Sep 15th, 2026
Brighton Jones appoints lead advisors to oversee San Diego and Fort Lauderdale expansion

Brighton Jones, a wealth management firm with $30 billion in assets under advisement, has appointed two new lead advisors to expand its presence in San Diego and Fort Lauderdale. Garrett Newman will oversee the San Diego office, bringing over 15 years of industry experience from firms including Prudential Financial and Fidelity Investments. Christopher Budny will lead Brighton Jones' newly established Fort Lauderdale office, the firm's fifth opening this year. Budny previously worked at Vanguard and other advisory firms in South Florida. Both advisors will serve as Personal CFO for individuals and families, leading local service teams. The appointments are part of Brighton Jones' continued national expansion, with the firm now serving more than 4,000 clients across multiple locations.

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