Brilliant

Brilliant

Influencer and entertainment agency

Overview

Brilliant is a marketing agency focused on creators, entertainment, and consumer brands. The company develops influencer programs, social campaigns, content, partnerships, and talent-driven brand activations. It serves consumer brands, creators, entertainment companies, agencies, and digital audiences. Its operating model centers on campaign teams coordinating strategy, talent relationships, creative production, media, and reporting. Teams work across influencer marketing, account management, creative, production, social media, and operations. Its work connects creator marketing expertise with coordinated delivery for brands and creators. This structure supports consistent delivery across its products and services.

About Brilliant

Simplify's Rating
Why Brilliant is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Scottsdale, Arizona

Founded

2007

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Simplify's Take

What believers are saying

  • Brilliant relaunched on July 22, 2026 with Brilliant Max and automated Modes.
  • The Brilliant app updated July 20, 2026 with Shelly sensor support and automations.
  • The 2024 acquisition by Almeida Strategic Investments restored sales and hired CEO Lisa Petrucci.

What critics are saying

  • Brilliant laid off most staff and entered asset sale mode in May 2024.
  • Amazon Alexa, Google Home, and Apple Home commoditize smart-home control and squeeze margins.
  • If Brilliant Max subscriptions stall in 2026, the company cannot fund support or hardware refreshes.

What makes Brilliant unique

  • Brilliant NextGen sells wall-mounted control panels, switches, and plugs for unified home control.
  • It targets builders, developers, and property managers, not only individual DIY homeowners.
  • Brilliant Max bundles automations, upgrades, and premium support into one management layer.

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Benefits

Unlimited Paid Time Off

Remote Work Options

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Disability Insurance

Paid Vacation

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