Brilliant Earth

Brilliant Earth

Direct-to-consumer ethical fine jewelry retailer

Overview

Brilliant Earth operates an online and showroom-based jewelry retailer focused on ethically sourced fine jewelry. It uses a direct-to-consumer model, selling engagement rings, wedding bands, and other pieces via brilliantearth.com and a network of U.S. showrooms, with Beyond Conflict Free diamonds, lab-grown diamonds, and recycled metals. It differentiates itself through transparent sourcing and a suite of sustainable options that prioritize ethics, including lab-grown and recycled materials. Its goal is to offer beautiful jewelry that reflects customers' values on ethics and sustainability while providing both online and in-person shopping experiences.

Significant Headcount Growth

About Brilliant Earth

Simplify's Rating
Why Brilliant Earth is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Los Angeles, California

Founded

2005

People at Brilliant Earth

People at Brilliant Earth who can refer or advise you

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Simplify's Take

What believers are saying

  • 2026 lab-grown diamond trend drives 33% fine jewelry growth to 17% sales share.
  • Beverly Hills Date Nights align with 2026 couples shopping trend boosting metro sales.
  • 2026 colored gemstone and chunky setting trends expand beyond bridal to 17% bookings.

What critics are saying

  • Lab-grown price collapse at 30% in 2024 erodes 40%+ sales margin within 6–12 months.
  • Metal volatility with gold +67% and platinum +144% crushed margins by 370 bps in Q4 2025.
  • Showroom saturation at 42 units lags rivals' 100+ footprints, weakening omnichannel metro uplift.

What makes Brilliant Earth unique

  • Brilliant Earth pioneered Beyond Conflict Free™ diamonds with 40% lab-grown sales share.
  • Omnichannel model combines 42 showrooms and data-driven e-commerce for premium luxury experience.
  • Unique Medallions with Meaning collection targets 2026 personalized jewelry trend with engravings.

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Funding

Total Funding

$40M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

401(k) Company Match

Paid Time Off

Parental Leave

Tuition Reimbursement

Employee Discounts

Wellness Program

Mental Health Support

Gym Membership

Pre-Tax Commuter Benefits

Professional Development Budget

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

32%

1 year growth

32%

2 year growth

33%
Peaceful Diamonds
Apr 27th, 2026
Peaceful Diamonds vs Brilliant Earth: which is worth it in 2026?

Peaceful Diamonds vs Brilliant Earth: which is worth it in 2026? If you are weighing Peaceful Diamonds vs Brilliant Earth in 2026, you are already past the basics. You know lab-grown diamonds are real. You know the price gap versus mined is real. What you need is an honest comparison between two retailers that both serve the lab-grown buyer, so you can decide where to spend without second-guessing the decision at the checkout page. Who each brand is built for. Peaceful Diamonds is a New York-based fine jewelry house that focuses exclusively on lab-grown diamonds. The product range covers engagement rings, tennis bracelets, earrings, pendants, and necklaces, with a design language that leans toward understated luxury. Brilliant Earth is a publicly traded company with a broad catalog covering both lab-grown and mined diamonds, a sustainability positioning, and a national brick-and-mortar presence in major US cities. Pricing: how the two compare in practice. In 2026, both brands sell lab-grown diamonds at meaningfully lower prices than comparable mined stones. Peaceful Diamonds operates without a large retail footprint overhead. Brilliant Earth has showroom infrastructure, which is a real cost that can affect retail pricing on certain tiers. The practical test: pull a specific shape, approximate carat, and comparable color and clarity from both sites. Compare the full price at checkout, not the hero number in a banner. Lab diamond selection and certification. Both brands use IGI certification on lab-grown stones, which is the standard for the lab-grown market in 2026. Brilliant Earth has a larger absolute catalog of stone options. Peaceful Diamonds has a more focused selection, but includes less common shapes like oval, pear, and marquise in its core ring and bracelet inventory. Customer service and return policy. Brilliant Earth has in-store try-on available in major cities - a real advantage if you are the type of buyer who needs to hold the piece before committing. Peaceful Diamonds offers returns and resizing with a direct-service approach. Because the business is New York-based, the service loop is shorter. Brand positioning and what it signals. Brilliant Earth built its brand on an ethical sourcing story for mined diamonds. It is a large brand doing many things. Peaceful Diamonds is exclusively lab-grown. There is no mined inventory, no hybrid story. For buyers who have already decided on lab-grown and want a brand that has made the same decision, that alignment is meaningful. Which should you choose? Choose Brilliant Earth if: you want to try on in a showroom, you need a very specific stone from a large database, or you prefer a well-known brand with significant marketing presence. Choose Peaceful Diamonds if: you are buying lab-grown exclusively, you want direct service, you value editorial curation over maximum catalog size, and you want pricing that reflects a leaner operating model. Ready to shop? Browse its engagement ring collection at Peaceful Diamonds. Free shipping on all orders. Returns accepted. Frequently asked questions. Is Peaceful Diamonds or Brilliant Earth better for lab-grown diamond engagement rings? Both carry quality lab-grown options. Peaceful Diamonds is exclusively lab-grown with a more curated selection. Brilliant Earth has a larger catalog and showroom presence. Does Peaceful Diamonds have a physical store? Peaceful Diamonds is a New York-based brand. Contact Peaceful Diamonds directly for appointment options. How do the prices compare between Peaceful Diamonds and Brilliant Earth? Prices vary by product and timing. The most accurate comparison is pulling equivalent specs from both sites at the time of purchase. Does Brilliant Earth sell natural diamonds too? Yes. Brilliant Earth sells both lab-grown and mined diamonds. Peaceful Diamonds sells only lab-grown diamonds.

Central West End Scene
May 1st, 2025
CWE Mother's Day Gift Guide

Brilliant Earth has launched the Medallions with Meaning collection, a series of custom-crafted medallions inspired by the strength and elegance of motherhood.

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