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Overview
Brodie League runs a large adult recreational basketball league in 20+ cities across Canada and the U.S., delivering four premium three-month seasons each year and serving thousands of players. The experience blends on-court competition with professional-style media, custom jerseys, real-time stats via the PlayerOne app, and community events to offer a pro-like feel for everyday players. The ecosystem includes the Brodie League, the PlayerOne league-automation software that powers operations and the player app, and Triples, a basketball-inspired apparel line. The goal is to provide a competitive basketball experience at scale while growing revenue, targeting about $10 million in annual revenue by 2025.
About Brodie
Industries
Data & Analytics
Consumer Software
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2019
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Simplify's Take
What believers are saying
- Brodie Co-Ed launches Summer 2026 in Burlington, Toronto, Vaughan, Mississauga, Calgary, and Brooklyn.
- Brodie featured in Men's Health UK, supporting brand reach before UK expansion.
- Forbes reported 35,000 players and 11,000 annual games, proving scale and demand.
What critics are saying
- Brodie still relies on founder financing and retained earnings, limiting runway for UK expansion.
- Men's Health UK and Brooklyn growth signal ambition, but execution strain rises quickly.
- A single consumer league business faces existential churn if players stop renewing season after season.
What makes Brodie unique
- Brodie fuses league play, media, and apparel into one branded basketball ecosystem.
- PlayerOne adds automation, stats, badges, and social feeds other rec leagues lack.
- Brodie sells a pro-style, three-month season across 20-plus North American cities.
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About Brodie
Industries
Data & Analytics
Consumer Software
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2019
There are no jobs for Brodie right now.
Find jobs on Simplify and start your career today